Understanding Biases in Search & Recommender Systems via @gregjarboe

Understanding Biases in Search & Recommender Systems via @gregjarboe

One of the most thought-provoking presentations at TechSEO Boost was the keynote by Dr. Ricardo Baeza-Yates, the CTO of NTENT. It was entitled, “Biases in Search and Recommender Systems.” Spoiler alert: Bias is bad; delivering and monetizing the most relevant content based on user intent is good. Now, prior to joining NTENT in June 2016, Dr. Baeza-Yates spent 10 years at Yahoo Labs as Vice President of Research, ultimately rising to Chief Research Scientist. He is an ACM and IEEE Fellow with over 500 publications, tens of thousands of citations, multiple awards and several patents. He has also co-authored several books including “Modern Information Retrieval”, the most widely used textbook […]

10 Paid Search & PPC Best Practices for 2020 via @LisaRocksSEM

10 Paid Search & PPC Best Practices for 2020 via @LisaRocksSEM

Another year is quickly approaching. Now is the perfect time to review your current PPC best practices to start improving your performance. There are opportunities to revisit the dependable PPC best practices but even more opportunity to implement new strategies and features into your paid search program. Get ready to rock PPC in 2020! 1. Budget Review for 2020 Some advertisers get stuck in a rut and forget to review and reevaluate the distribution of their media budgets. Learn more about managing a small PPC budget, or for any size budget, you will want to consider: If you have used the total planned budget for each PPC/ digital account and for […]

How to Make Content Marketing Part of Your Company’s DNA via @Carolyn_Lyden

How to Make Content Marketing Part of Your Company’s DNA via @Carolyn_Lyden

If your company has a marketing department (even a small one!), it’s almost guaranteed there’s someone in charge of content. Traditionally, most marketers consider content as written pieces on a website created by the marketing department. However, as the stages of the funnel and the customer journey continue to evolve, more marketers are branching out beyond marketing to engage other departments in the creation and proliferation of marketing messages. Not only does reaching out to other departments help capture customers at all stages of their journey, but it ensures that marketing’s efforts don’t go to waste. According to the Harvard Business Review, “an estimated 70% of the content generated by […]

What Being a Workaholic Taught Me About Money, Life & Love via @Kali0203

What Being a Workaholic Taught Me About Money, Life & Love via @Kali0203

ADVERTISEMENT I love to work. Seriously. I have an abnormal human trait that loves to create, work toward a goal, and use my innate creativity to get things done. My mind works fast, I think quick, and love to solve problems. Learning new concepts and things has always been something I enjoy. While I’ve always applied myself to education, learning, and being rigorous in my work, it took a while to realize it was rare to function in this way and to actually enjoy working. While my own type A personality and determined and discipline qualities can be positive, they have also sabotaged me in different ways and helped me […]

WordPress Announces Gutenberg 7.1 – It’s Big! via @martinibuster

WordPress Announces Gutenberg 7.1 – It’s Big! via @martinibuster

ADVERTISEMENT WordPress Gutenberg 7.1 has been updated with a large amount of improvements. While there is a small performance slowdown introduced in this version of Gutenberg, the scope of improvements may override those concerns. New Welcome User Interface An improved feature is in the welcome UI screen. This is a feature for new users to help introduce them to the Gutenberg block editing experience. Table Captions This release introduces Table Captions. This allows users to add captions to the bottom of tables. There is also a new UI toggle for selecting between editing and selection modes. Editing mode allows you to edit inside the table and selection mode allows a […]

3 Types of Marketing Attribution Software to Try in 2020

3 Types of Marketing Attribution Software to Try in 2020

Despite (and because of) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing. Figuring out which channel or touchpoint convinces a customer to make a purchase is as much of an art as it is a science. To get to the bottom of it, marketers use attribution modeling. But attribution modeling comes in many forms. read on to find out how attribution marketing can help your business. What is Marketing Attribution? Using attribution models, marketers learn where sales triggers lie on the customer’s path to purchase. If an outsized percent of shoppers decide to buy online after visiting a physical location, […]

A 4-Step Guide to Using Hashtags Effectively on LinkedIn

A 4-Step Guide to Using Hashtags Effectively on LinkedIn

It may be hard to believe, but with 2019 coming to a close, hashtags have been fully integrated into LinkedIn for well over a year. But despite the staying power of hashtags on the platform, many businesses still struggle with how to best use them to grow their audiences and generate engagement. In this post, I want to remove that confusion by answering several common questions about using hashtags on LinkedIn. So, if you’ve been wondering what’s up with LinkedIn hashtags, this overview is for you. What’s the value of using LinkedIn hashtags? Much like on Twitter and Instagram, hashtags on LinkedIn are a way to categorize your posts, and differentiate […]

Instagram Begins Rolling Out Collaborative Group Stories Option

Instagram Begins Rolling Out Collaborative Group Stories Option

Instagram is rolling out yet another Stories tool, with some users now seeing a new ‘Group Stories’ option which enables users and their friends to collaborate on a private Story. As shown in this tweet from lifestyle blogger @cuteek, the new option is aligned with Instagram group chats, providing another way to engage and interact with group members. The option was initially spotted in testing by reverse engineering expert Jane Manchun Wong back in October. In many ways, it’s similar to Facebook’s Group Stories option which is rolled out to all users in October last year. With the use of both Facebook groups and Stories rising, providing an option for collaborative group […]

Facebook Advises Businesses Operating in California to Ensure CCPA Compliance

Facebook Advises Businesses Operating in California to Ensure CCPA Compliance

With the new California Consumer Privacy Act (CCPA) coming into effect from January 1st, which will implement more stringent regulations on personal data usage, and tougher penalties for those businesses that fail to comply, Facebook has this week outlined how it’s preparing for the new regulations – while also prompting Facebook advertisers to check their own compliance. As explained by Facebook: “In a few weeks, the CCPA will come into effect and extend new data privacy rights to Californians. We are ready for its arrival in part because we’ve made many long-term investments across our products to help people everywhere easily manage their privacy and understand their choices with respect to their […]