Bing Webmaster Tools Gets Refreshed With New Design & New Features via @MattGSouthern

Bing Webmaster Tools Gets Refreshed With New Design & New Features via @MattGSouthern

Bing is in the initial stages of rolling out a modernized version of Bing Webmaster Tools. Releasing first to a select set of users this week, the new Bing Webmaster Tools will be available to all users by the first week of March. In an announcement, the company says the refresh of Bing Webmaster Tools comes as a response to criticism about the current interface being “slow and outdated.” “Over the last few months, we have heard from the webmaster ecosystem that Bing Webmaster Tools user interface is slow and outdated. We’ve taken your inputs into consideration and are working on modernizing the tools. Today, we are delighted to announce […]

Google on Dealing With Manual Actions & Reconsideration Requests via @MattGSouthern

Google on Dealing With Manual Actions & Reconsideration Requests via @MattGSouthern

In the latest episode of the Ask Google Webmasters video series, Google’s John Mueller offers advice regarding manual actions and reconsideration requests. Specifically, this is the question that was sent in: “Hi John, my domain was detected as spam. I have already fixed it and reported it via Search Console but my site is still detected as spam. What should I do?” What is a Manual Action? Google penalties are referred to as manual actions because they are issued after Google’s webspam team manually reviews a website. A manual action can be partial removal of website content from search results, or it could result in an entire website being deindexed. […]

Emerging Social Media Channels & Trends via @lisabuyer

Emerging Social Media Channels & Trends via @lisabuyer

ADVERTISEMENT Social media trends are like friends; they come and go. However, the best friends and trends end up sticking around and evolving into permanent parts of our lives with qualities such as integrity, dependability, trust, quality and even ROI. The bad friends and ‘trendamies’ need to get weeded out before too much time, and resources get depleted. Social Media Channels: That Was Then, This Is Now You know social media channels are here to stay when you consider: Daily Activity Almost 3.5 billion social media users worldwide coexist with devices. Users More than 90% of millennials are active social media users. Time Almost 2.5 hours a day is spent […]

YouTube is Testing a New Way for Creators to Make Money From Viewers via @MattGSouthern

YouTube is Testing a New Way for Creators to Make Money From Viewers via @MattGSouthern

ADVERTISEMENT YouTube is currently testing a new form of monetization which lets creators earn money directly from viewers. With this new feature, viewers can support their favorite creators by purchasing “applause” on videos they enjoy. Applause is similar to purchasing SuperChats on live YouTube videos, with the key difference being that it can be purchased on any video at any time. Viewers receive nothing in return for purchasing applause, it’s simply designed as a way to personally support YouTube creators Think of applause like a donation, in the sense that buyers get little more than the satisfaction of knowing they compensated a YouTuber for their work. Donations such as this […]

Bing announces refreshed Bing Webmaster Tools

Bing announces refreshed Bing Webmaster Tools

Bing announced Wednesday at SMX West that it will release the first phase of a refreshed and improved Bing Webmaster Tools in the first week of March. The new toolset promises to offer a faster, cleaner, more responsive and even more actionable set of features for SEOs and Webmasters. New Features. Bing is not just releasing a user interface update, but this first release will have three main new features: (1) Backlinks: The inbound links report in the current portal has been integrated with the disavow links tool, which are now a part of the new backlinks report in the refreshed portal. (2) Search Performance: Page traffic and search keywords […]

6 Ways to Reduce Shopping Cart Abandonment via @coreydmorris

6 Ways to Reduce Shopping Cart Abandonment via @coreydmorris

ADVERTISEMENT There are few things that seem like bigger lost opportunities for site owners due to shopping cart abandonment. The same goes for most shoppers who would prefer to not abandon their cart when they get that far into the purchasing decision mode. We work hard using search marketing and other marketing strategies and tactics to drive traffic to our ecommerce websites. While marketing often focuses on getting the web visitor, we’re often held to the standard of what that traffic did after it landed on the site. I have recently written about the aspects of user behavior including what to look at and the tools to measure it. Going […]

4 Ways to Make Your Smart Bidding Smarter via @digital_future

4 Ways to Make Your Smart Bidding Smarter via @digital_future

How and how often do you optimize bids? The ideal frequency depends on: Campaign goals. The amount of data available to your ads and keywords. Competitive landscape. Still, it is safe to say that a regular bid review is needed. Thankfully, with all the automation solutions, bid management can be systematic. Advertisers quickly get access to the same engine features. That is not to say, though, that automation can take all aspects of bid management decision making off your hands. Sure, automation supports scale, allows for complex rule setup, and enables optimization to multiple goals. However, as with any campaign settings, a “set it and forget it” approach will not […]

Is a Super Bowl Ad the Equivalent of Lighting Money on Fire? via @gregjarboe

Is a Super Bowl Ad the Equivalent of Lighting Money on Fire? via @gregjarboe

Three years ago, Tim Sullivan and Ray Fisman claimed in The Harvard Business Review that “a Super Bowl ad is the equivalent of lighting money on fire.” Were they right? Well, it depends on how you measure your results. Digital marketers know that there are a ton of metrics out there. And they understand why you should use a different set of metrics as KPIs for a brand campaign than you would for a performance campaign. (As Albert Einstein explained, “If you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.”) So, what can we learn by analyzing […]

It’s Time to Put the ‘Marketing’ Back in ‘Content Marketing’ via @dohertyjf

It’s Time to Put the ‘Marketing’ Back in ‘Content Marketing’ via @dohertyjf

Content marketing has, undeniably, grown dramatically in popularity over the last decade. With that has come confusion about what it is and what the goals of it are. When I started in SEO and digital marketing in 2009, there was no concept of “content marketing”. Companies still weren’t convinced they could make money with a web presence. Technology hadn’t progressed nearly as far as it has current day, so algorithms and systems used to rank websites were still fairly rudimentary. They were also pretty easy to game. SEO at that time was trying to keep one step ahead of the search engines. You’d do things that worked, someone would blog […]

The Guide to Workplace Communication Channels You Didn’t Know You Needed

The Guide to Workplace Communication Channels You Didn’t Know You Needed

Emails and IMs and shared docs — oh my! With all the different communication channels we use every day at work, it’s easy to miss their nuances. Sure, email seems like a good go-to, but it has its downsides. And what about Google Docs or Confluence pages? When should they be open vs. restricted? Let’s be real: these are not questions that keep us up at night. Nonetheless, choosing the right channel for the message is a great way to boost productivity and reduce the frustrations of working with others. That’s why we put together this handy-dandy guide to using email, chat, documents, and real-time communication. You’ll notice a strong […]