Working with Conduit Digital, we have the inside track to all of their latest projects, and they are well on their way to having a successful Podcast, in Agency Talk, and we wanted to highlight one of their recent interviews, with none other than Gary V himself. For Episode 6 of Agency Talk Season 2, Marcus and Tim spoke with Gary Vaynerchuk, an entrepreneur, author, speaker, and Internet personality.

In a recent article, we discussed the Landing Page Platform, Instapage, and how it can benefit you in your Digital Marketing portfolio.  Recently, we ran into an issue with one of our pages not tracking the Form Submissions correctly in Google Tag Manager.  We found that it was possible to get a false-positive submission if someone clicked the Submit Button, before completely filling out the form.  While this may be a rare occurrence, it was still something we wanted to address and correct.  Note:  this is for tracking the built-in forms that are part of Instapage, not any third-party forms that may be used separately from Instapage. 1)  To start, you will create a standard Tag in GTM to track a Form Submission, but you will update the Trigger that fires that Tag, with the info below.  Implement your Google Tag Manager container ID on your landing page. Implementation guide available here. 2)  You will need to install a snippet of code into your Instapage settings.  This is done inside each page, not a Global Setting. With this code snippet on your landing page, you will be able to create custom events and triggers within Google Tag Manager that fire upon a form submission. NOTE: You will need to edit the trigger configuration in your GTM tag: The information should look like this: H/T: Instapage Support Doc

We recently did a tech training for our team at Traffic Builders on the basics of Google Analytics and Google Tag Manager.  While the Ad-Ops products are the meat and potatoes of our services, all of the data and metrics usually comes back to being able to track the performance of those products, and for that, we use Analytics and Tag Manager.  Here’s a link to our Slide/Deck, and some quick snippets are outlined below. Google Analytics Access – Account / Property / View Create New Account Create New Property Google Tag Manager Access – Account / Container Create New Container Add Tag(s) Installation Into WordPress Admin Level User Access Using the GTM Plugin Google Tag Assistant / View Source Inside GA, there are 3 main parts, the Account, Properties, and Views.  The Account is the Primary ‘bucket’ that all Properties will be managed under, while the Property is the Website or asset you will be monitoring.  A View is a specific set of criteria to track certain performance metrics, etc. Google Tag Manager has a similar setup, in that it has the Account which manages all of the Containers which are what tracks the Website or asset, similar to the Property in GA.  The primary purpose of GTM is to be able to add and manage any/all of your 3rd-party resources in one platform, instead of individually loading that code onto your website.  You can also create Tags that have the ability to ‘Fire’ based on a specific event or Trigger, for example, sending Pageview data to GA, or firing your Facebook Pixel when a visitor lands on a certain page. Once you have created your Analytics Property and added the UA ID to GTM, now you need to get GTM into your website.  There are many ways to do this, either by placing code into the HTML of the site, or using a Plugin (if using WordPress let’s say) to make it super simple to get GTM added to your site. Login to your website and navigate to the Plugins section of the website. Click on ‘Add New’, and then search for ‘google tag manager’, Click Install, and then Activate. Click the Link to enter your GTM ID and then Save.  It’s really that simple Google Tag Assistant / View Source Once you have added the GTM Plugin and saved your ID, using Google Tag Assistant, we can now see that both GTM and the GA UA ID we added to GTM are both showing on the website. Another way to check to see if the GTM has been added to the site is to ‘View Source’ and look for it in the HTML Code.  You can either right click and click View Page Source, or press CTRL-U on your keyboard. So, that’s a wrap on another article.  We will be doing additional training sessions in the future.  Stay tuned…

In one of our recent articles, “The Anatomy of A Website“, we discussed the basic components of what makes a website tick.  The backend is built on the WordPress Core along with Themes and Plugins.  Once you are ready to publish your site, you will need to have a few additional items in order to get your new site online.  Today, we will discuss what those items are and how they all work together. When you visit a website, you navigate to it via a browser such as Chrome, or Bing, to what is called a Domain, or URL.  In our case, the domain is https://digitalninja.club/.  A website is stored, or served, from a Hosting platform that is made up of networks of servers and other equipment that ‘serves’ the content of your website to your visitors, via the domain name and DNS (Domain Name System). You can think of it this way, the Domain is the address of your house.  Hosting is the actual location of your house, and DNS are the directions to your house, from literally anywhere in the world. Now, where it gets a little confusing, is where and how all of these things are managed.  In its most basic sense, a Domain is separate and different than hosting.  A Domain is purchased and managed through a Domain Registrar.  Hosting is provided by a Web Hosting Company, and DNS can be managed within either of those based on the needs of the website, and/or the owner of the domain, for purposes of things like email or other services provided separately from hosting a website. Companies like GoDaddy, SiteGround and many others can be both a Registrar and Web Host, and the products (Domain & Hosting) are managed separately inside your account.  For example, we use GoDaddy as our Domain Registrar and SiteGround as our Web Host.  Because of this, we need to set the domains that are in GoDaddy to ‘point’ to our servers in SiteGround by setting either the Name Servers or A Record (IP Address).  In some cases, Domains are managed within the same account as your hosting, and in that case, your Domain is usually set up to ‘point’ to your hosting automatically. When a Domain is pointed via Name Servers, the Domain Registrar is no longer responsible for, or able to manage the DNS, and will now rely on the settings within the Host Zone of where the website is hosted.  If a Domain DNS needs to be managed within the Domain Registrar, we will typically set up the pointing, or redirect via an A Record edit, which will only point to the location of the server, for purposes of serving the website.  The Host Zone will have no effect on any DNS Settings and all DNS will be managed through the Domain Registrar.  This is an effective way to keep all current DNS settings accurate when launching a new website, or if services like email are already in place for the Domain. There are a few additional components, that we won’t get into just yet.  They are MX Records, which manage and direct how email is routed, CNAME redirects, TXT Records among others.  These are a little more in-depth and deserve a separate article of their own. Our team at Traffic Builders can help you get your new business or brand online and in front of visitors looking to learn more about what you do.  If you want to learn more about what we do, follow our Blog here at the DigyNinjy, or our Social Media pages on Facebook and Twitter.

web·site: a location connected to the Internet that maintains one or more pages on the World Wide Web. A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server. Notable examples are wikipedia.org, google.com, and amazon.com. Today roughly 380 new websites are created every minute across the World. (Wiki) At Traffic Builders, we build most, if not all of our websites with WordPress. “WordPress is a free and open-source content management system (CMS) based on PHP and MySQL. Features include a plugin architecture and a template system. It is most associated with blogging but supports other types of web content including more traditional mailing lists and forums, media galleries, and online stores.  Used by more than 60 million websites, including 30.6% of the top 10 million websites as of April 2018, WordPress is the most popular website management system in use. (Wiki)” Any WordPress website needs to have the WordPress architecture installed.  Next, the Theme is what builds the foundation of what the website will look like and finally Plugins help the website run and perform in ways that are beyond the standard installation of the Theme.  Websites are built on three main types of coding: HTML, CSS and JavaScript. When designing a new website, there are three main content areas that need to be considered.  Every page of the website will have both a Header and Footer, that will usually have the same content in both, on all pages.  The body of the page can be specifically edited on each page, to allow for unique content for both the Home Page as well as all of the internal pages. The Home Page will typically have a more custom look, in that there will be a wider variety of content and calls-to-action, that help bring the user in and drive them into other pages.  The internal pages will usually have larger blocks of ‘relevant content’ and images on a specific topic.  This not only helps the user learn more about your business/brand but is also used by search engines to index the website in its’ vast network of pages, on sites like Google.com.  Relevant Content can be defined as content that is specific to both the brand and/or service as well as any location-specific information that would make that page stand out for users searching that topic in that area. While most people will only ever see the ‘Live’ side of a website, there is actually a whole backend, or admin section of the website that runs the website and controls how everything works, looks and feels.  Once logged into the admin area, you have access to all of the pages, posts, media files and more, that are inside the website.  This is where you would upload and update your Logo image, the website title, navigation menus, footer content and more. Websites can range from mild to wild, and basic to extreme.  It takes time to create and launch a new website, but our team at Traffic Builders can help you get your new business or brand online and in front of visitors looking to learn more about what you do.  If you want to learn more about what we do, follow our Blog here at the DigyNinjy, or our Social Media pages on Facebook and Twitter.