5 Ways to Improve Your B2B Social Media Marketing Strategy in 2020 [Infographic]

5 Ways to Improve Your B2B Social Media Marketing Strategy in 2020 [Infographic]

Are you looking to improve the social media marketing approach for your B2B business in 2020? While much of the general social media marketing advice applies to B2C brands, and how they can maximize reach and results via social channels, it’s worth noting that a lot of the same tactics now apply to B2B organizations as well, with more and more people becoming increasingly accustomed to social outreach methods. Case in point – in this infographic, the team from HelpSquad have listed a range of ways in which B2B organizations are generating great results on social, and you’ll note that many of these processes are the same as those being […]

7 Ways to Improve Your Email Subject Lines [Infographic]

7 Ways to Improve Your Email Subject Lines [Infographic]

With billions of emails being sent every day, getting your message to stand out is difficult, and you generally have to go that extra step to maximize email performance. That means tweaking and refining every element, and your subject lines are likely a bigger consideration in this respect than you’d think. Did you know that some 47% of consumers will decide whether or not to open an email based on the subject line alone? Every word, every letter counts. If you want to improve your email marketing performance in 2020, then your subject lines are a good place to start, and this listing of tips and stats from the team […]

17 Step Checklist to Successfully Create and Promote a Blog Post [Infographic]

17 Step Checklist to Successfully Create and Promote a Blog Post [Infographic]

Published Jan. 18, 2020 Are you struggling to create engaging content for your blog? Want to create engaging blog posts which generate a ton of shares and new readers? Chris Ducker of Youpreneur shares his tips for success in this infographic. Ducker breaks things down into four key elements: Creation Layout Promotion Ongoing marketing Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Content Marketing Digital Strategy

Google’s Desktop Search Results Get a New Look & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

Google’s Desktop Search Results Get a New Look & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

ADVERTISEMENT Tune in to this week’s episode of Marketing O’Clock to hear Jess Budde, Greg Finn, and Christine “Shep” Zirnheld deliver the latest digital marketing news. Google shakes things up on desktop SERPs Jess tells you about Google’s desktop facelift, featuring more favicons and less-prominent ad labeling. Changes coming to Chrome Greg talks about the plethora of announcements from the previous week. Chrome is doing away with apps, user-agent strings, and eventually, third party cookies. Google rolls out ‘Popular Products’ in mobile search results Did Google listen to our show and hear Greg’s complaints about Google Shopping? Probably not, but we’re really excited about the new organic shoppable listings! Google […]

OneSearch, Verizon Media’s new search engine, sounds awfully familiar

OneSearch, Verizon Media’s new search engine, sounds awfully familiar

Verizon Media has launched OneSearch, which appears to be a direct DuckDuckGo competitor, capitalizing on heightened awareness around privacy and tracking issues. The new search engine will serve results powered by Bing and run contextual ads rather than behaviorally targeted ads that rely on cookies. Microsoft and Verizon Media. OneSearch’s organic search results are provided by Microsoft’s Bing search engine and its contextual ads will be served by Microsoft Advertising (formerly Bing Ads) under the Verizon Media and Microsoft Advertising partnership. However, at the time of publishing, ads do not appear to be showing on search results pages. Privacy features. OneSearch does not employ cookies to track online behavior for […]

SEO in 2020: What Role Do Keywords Play? via @Kammie_Jenkins

SEO in 2020: What Role Do Keywords Play? via @Kammie_Jenkins

It’s 2020, and SEO professionals who’ve been at it for a while will know just how much has changed in the past decade. In 2010, we still hadn’t been hit with Panda or Hummingbird or RankBrain or BERT, and many of us still thought “SEO content” was a matter of: Adding our target keyword and its close variants in the content X times. Making sure to add that keyword to all the magic places like your title tag, meta description, H1, etc. Writing at least X words because that’s the magic length for rankings. But Google’s algorithm has matured. We know now (or we should) that getting our content ranked […]

Google desktop favicon search results study

Google desktop favicon search results study

In 2019, Google introduced a new format in mobile search results which included a small “favicon” icon from the website, to the left of the snippet. This week, Google announced that a similar format was being launched in desktop results. Yard carried out a user study on mobile results in September that concluded that some users think that favicon results are ads. When the desktop results launched we carried out a similar study to identify the effect of the changes. Methodology We asked a set of 250 users to look at 12 images of desktop search results and answer the question “Does this image contain any adverts?” with a “yes” […]

25 Best WordPress Themes for Photographers (2020)

25 Best WordPress Themes for Photographers (2020)

Are you looking for WordPress themes for photographers? A WordPress theme designed specifically for photographers can help showcase your work, find more clients, and connect with other like-minded photographers. In this article, we have handpicked some of the best WordPress themes for photographers that you can use on your photography website. Building a WordPress Site for Photographers First you need to make sure that you are choosing the right platform to build your website. Self hosted WordPress.org is the best website builder for photographers. WordPress offers creative freedom with unlimited designs, thousands of apps, extensions, and integrations available to site owners. To get started, you will need to sign up […]