Traffic Builders “What Is A Driver?”

Traffic Builders “What Is A Driver?”

Traffic Builders Gives Your Agency Immediate Best In Market Digital Capability! Traffic Builders has teams of certified digital experts specific to each of our products. With a complete “state of the industry” product suite, a proven, volume tested system of on-boarding, communication, state of the industry reporting and a passionate team of digital marketers we are the digital agency that allows you to focus on building your agency.

First-Price Auctions: How Google’s Bidding Model Is Changing and What It Means For Your Agency

First-Price Auctions: How Google’s Bidding Model Is Changing and What It Means For Your Agency

After months of testing, Google is ready to fully introduce first-price auctions to Google Ad Manager. Starting on September 10, Google fully transitioned to a first-price model after years of using a second-price model. Aimed at assisting publishers by helping them to bring in more ad revenue, first-price auctions mean major changes to Google Ad Manager. How Second-Price Auctions Work In the past, Google used a second-price auction to determine winning bids. In second-price auctions, the winner of the bid only had to pay the price offered by the second-highest bidder plus $0.01. This led to a common strategy where you could bid way above market value to ensure you […]

The Role of The Facebook Pixel

The Role of The Facebook Pixel

An integral part of a successful Social Advertising Campaign is Facebook Pixel. The Facebook Pixel is a piece of code that should be placed on a website prior to launching any campaign. It is an analytics tool that helps us understand the actions that users are taking on a website and tool to evaluate the effectiveness of our advertising. What is the Facebook Pixel? The Facebook Pixel unlocks a multitude of targeting capabilities that can take your Social Advertising Campaign to the next level. It enhances your targeting and makes sure that your ads are being seen by those who are most likely to take action and convert. Facebook’s core […]

A New Instapage and the Dawn of a New Era

A New Instapage and the Dawn of a New Era

Last updated on September 18, 2019 by Tyson Quick in Post-Click Automation, Instapage Updates Today is a big day for Instapage, our customers, and the MarTech industry at large. We think it’s going to change everything and we believe you are going to love it. Today we’re going to introduce you to an entirely new Instapage, one that we’ve been working on for the past year and frankly since our inception seven years ago. This announcement will include: Two brand new products; our most significant yet Two completely re-invented products New pricing for a new Instapage But first, I’m going to put some perspective into why today is such a […]

Conduit Partner Spotlight: McKenna Media

Conduit Partner Spotlight: McKenna Media

As Conduit continues to create success for our Network Partners, we like to shine a spotlight on some of our most dedicated, results-driven Partners. For over 2 years we have worked with Patricia McKenna of McKenna Media LLC to create strategic campaign plans for their clients based on real data and real results. In this Conduit Partner Spotlight, we will take a look into McKenna Media’s client, Casino Pier, and the amazing results we were able to create with them. What They Needed McKenna Media came to Conduit looking for digital solutions to bring their client, Casino Pier, to incredible success. With a yearly flash sale on Easter weekend for […]

Digital Ad Spend on the Brink of Monumental Budget Shifts

Digital Ad Spend on the Brink of Monumental Budget Shifts

OTT digital advertising analysts continue to identify trends and patterns in the industry, publishing an influx of data, and sometimes contradicting, on KPIs and standardized metrics. Ad agencies are facing challenges trying to navigate this data in meaningful ways to make informed recommendations for CTV as a viable tactic. CTV A Beeswax report covering Connected TV (CTV) data for 2018 and entitled, “A Guide to the Shifting TV Landscape,” suggests that there is a disproportionate amount of CTV users relative to its ad spend. That is, while CTV users continue to grow, ad spending is not aligned. Isolating CTV advertising purely as a branding tool would support this trend but […]

The New SEO Homepage: The SERP

The New SEO Homepage: The SERP

When you think of search in general, you think of a group of listings that take you to websites. At least, that is the way search has worked. Now though, users have as many (if not more) opportunities to learn and convert before ever even getting to a website. So, what does this mean for the SEO and search community in general? It means, treating the SERP page like the landing page, rather than the portal to get to a landing page. Be Consistent Running a PPC, SEO, and local search campaign separately just doesn’t get it done any longer. All of these campaigns need to be working together, creating […]

Creating PPC Campaigns Using Landing Pages

Creating PPC Campaigns Using Landing Pages

A well-built PPC campaign has widely been considered to be near the top of all conversion-driving marketing tactics for quite some time. However, setting up a fine-tuned campaign is only half of the battle of optimally reaching your target audience and generating conversions. The user experience once on the landing page that your ads are driving to is almost equally as important as the content in your ads and your campaign structure. A great and often overlooked portion of the conversion path is attributed to the content and the structure of an ad’s landing page. In the eyes of search engines, this synergy between content on the landing page and […]