Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday

Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday

A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing your changes is important, but how to develop a hypothesis, what goes into collecting and analyzing the data, and thoughts around drawing your conclusions.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. I’m Emily Potter, and I work at Distilled over in our London office. Today I’m going to talk to you about hypothesis testing in SEO and statistical significance. At […]

How to Create a Successful Blog Strategy: A Step-by-Step Guide

How to Create a Successful Blog Strategy: A Step-by-Step Guide

Did you know that 55% of marketers say blogging is their top inbound marketing priority? Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don’t invest in blogging? Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. The key here is that their blog content is valuable — it isn’t enough to simply have a blog; there has to be a purpose or reason for its existence. So, how can you create and maintain a successful blog that provides your target audience with worthwhile […]

Google launches Site Kit plugin for WordPress

Google launches Site Kit plugin for WordPress

The main dashboard in Site Kit lets users see metrics from Google services. Google announced Thursday that Site Kit is available globally for WordPress users. What is Site Kit. Site Kit is a WordPress plugin that allows users to set up and configure Google services to get insights in their WordPress dashboards. Users can see stats from Google Search Console, Google Analytics, PageSpeed Insights, AdSense all in one place. Because it’s a plugin, it doesn’t require source code editing. Site owners can also assign roles and grant individual permissions The company released Site Kit in developer preview earlier this year and says thousands of developers have installed it. What does […]

Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume

Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume

Not long ago, there were many companies in the reputation management segment doing what came to be called “review gating.” This is the process of soliciting customer feedback and sending satisfied customers down one path and others with negative sentiment down another. Gating holds almost no benefits. The “positive” path typically leads to relevant review sites including Google, Yelp and TripAdvisor. Those who express negative views are shepherded into some sort of customer service resolution or “make good” process. This approach, though arguably a form of consumer fraud, has been seen as a way to optimize positive online review scores. But an analysis of customer data by GatherUp (previously “GetFiveStars”) […]

The 10 Best Reporting and Business Intelligence Tools for Marketers

The 10 Best Reporting and Business Intelligence Tools for Marketers

Whether you’re conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it’s undeniable that data is an integral part of any marketing role. Fortunately, there are dozens of analytics tools for marketers with the ability to collect data from different sources, crunch it effectively, and deliver helpful campaign analysis. Some tools, however, are better at delivering valuable reporting results than others. Ultimately, reporting tools should do more than just calculate — they should also make the marketer’s job easier, and more productive. Creating attractive and readable reports is key to ensuring that the results of your work are clear for your entire team. […]

How to Find and Fix Broken Links in WordPress (Step by Step)

How to Find and Fix Broken Links in WordPress (Step by Step)

Everyone agrees that broken links are bad for user experience. But did you know that broken links can significantly hurt your WordPress SEO rankings? Yes, it’s proven that having broken internal links on your website negatively impacts SEO rankings. In this article, we will show you how to easily find and fix broken links in WordPress, so you can improve your user experience and SEO rankings. What is a Broken Link? A broken link, also known as dead link, is a link that no longer works. Broken links can happen for many reasons, but the most common reason is when a page is either deleted or moved to a different […]

SMX Advanced Overtime: Your questions answered about webspam and penalties

SMX Advanced Overtime: Your questions answered about webspam and penalties

Frédéric Dubut and Fili Wiese speaking at SMX Advanced in Seattle in June. This session was so popular they will be teaming up again to talk about the latest news with Bing and Google penalties and algorithms at SMX East in New York on Nov. 13. Frédéric Dubut (lead of the spam team at Bing) and I spoke together in a first-ever Bing and ex-Google joint presentation at SMX Advanced about how Google and Bing go about webspam, penalties and algorithms. We did not have the time to address every question from the attendees during the Q&A and so we wanted to follow up here. Below are questions submitted during […]

Google doesn’t have an ‘ideal’ page speed

Google doesn’t have an ‘ideal’ page speed

[embedded content] “[Optimizing for site speed] will never go to a point where you just have a score that you optimize for and be done with it,” said Google Webmaster Trends Analyst Martin Splitt on the October 30 edition of #AskGoogleWebmasters. Splitt joined fellow webmaster trends analyst John Mueller to field four questions on the topic of site speed, tools and metrics. Ideal page speed. “What is the ideal page speed of any content for better ranking on SERP?” asked Twitter user @rskthakur1988. “Basically, we are categorizing pages more or less as ‘really good’ and ‘pretty bad,’ so there’s not really a threshold in between,” said Splitt, advising that site […]

Facebook Q3 Update: More Users, Higher Revenue, Despite Ongoing Controversies

Facebook Q3 Update: More Users, Higher Revenue, Despite Ongoing Controversies

Despite questions around its stance on allowing misinformation in political ads, despite questions and court cases about its ad metrics, and the accuracy of the data it provides. Despite reports that it’s in decline, with other social apps gradually taking its place, Facebook continues to add more users, and increase its overall revenue, as outlined in its Q3 2019 update. First off, on users – Facebook added 36 million more daily active users for the quarter, taking it to a total of 1.6 billion users logging onto the platform every day. That’s more new users than it added in the last quarter (25m), and in line with Facebook’s ongoing DAU […]

5 Psychological Factors of Brand Awareness and Trust [Infographic]

5 Psychological Factors of Brand Awareness and Trust [Infographic]

With some 94% of consumers indicating that they are more likely to recommend a brand with which they are emotionally engaged, generating interaction, and building trust through the same, should be a key element of your digital marketing strategy. But how can you do it? What are the actionable elements you can utilize in order to establish better connection, and turn interested consumers into active brand advocates? This infographic from the team at Crestline looks at five key aspects worth considering, and the specific ways in which you can improve on each. And while not every tip is going to be relevant to every brand, it’s worth taking a look at […]