Daily Archives: October 9, 2019

Google’s John Mueller recommends following the company’s official structured data requirements to ensure content is eligible to be displayed as a rich result. This topic was discussed in the latest instalment of the #AskGoogleWebmasters video series in which the following question was addressed: “[Do] we need to use structured data as per the Google Developers site (including required/recommended properties) or can we use more properties from Schema.org apart from the Developers site?” In response, Mueller says it’s perfectly fine to use structured data properties that aren’t listed in the Google Developers site. Structured data that’s listed on the Developers site is what Google officially supports as rich results – there […]

Microsoft announced today at Pubcon that Bing is adopting Microsoft Edge to run JavaScript and render webpages with Bingbot. In addition, Bingbot will be continually updated to the latest version of Microsoft Edge going forward, making it evergreen like Googlebot. Microsoft says making these changes will create less fragmentation of the web and make lives easier for SEOs. Bingbot rendering web pages using Microsoft Edge on Chromium creates compatibility across web crawlers, ensuring all JavaScript frameworks can be supported. Fabrice Canel, Principal Program Manager of Microsoft-Bing, states: “By adopting Microsoft Edge, Bingbot will now render all web pages using the same underlying web platform technology already used today by Googlebot, […]

Google has released its annual edition of ‘Frightgeist’ – a roundup of the year’s top Halloween costume searches. Whether you’re looking to target last-minute shoppers, or perhaps looking for some inspiration yourself, here are the costume ideas dominating Google search this year. Most Searched Halloween Costumes The most-searched Halloween costumes in the US this year are: IT Witch Spider-Man Dinosaur Descendants Clown Fortnite Chucky 1980s Unicorn Most Searched Couples Costumes The most-searched Halloween costumes for couples this year are: Lilo and Stitch Bonnie and Clyde Cosmo and Wanda Adam and Eve Cheech and Chong Mario and Luigi Chucky and Tiffany Sonny and Cher Rick and Morty Phineas and Ferb Most […]

Instagram is a marketer’s best friend. The free app’s video capability means smaller brands can expand long-form, creative content beyond just photos. And Instagram is making sure their video capabilities are accessible to these brands. From in-feed videos to IGTV, Instagram Live, and Stories, there are several opportunities and styles available to marketers who want to expand their video reach on a budget. Videos on Instagram have the highest overall engagement rate across all functions of the app — 38% higher than image posts. If this sounds like music to your ears, that’s great. If the one discordant note is that you have no idea how to create incredible videos […]

Bingbot will be evergreen as Bing adopts the Chromium-based Edge browser to render web pages and run JavaScript, Microsoft announced on Wednesday. Why we should care Since the new, evergreen Bingbot is based off of the Chromium platform — the same platform as Google’s Chrome browser and Googlebot — SEOs and developers should have an easier time getting their pages crawled by both search engines without having to research or troubleshoot for each particular crawler. More on the announcement Bing’s transition to Edge will be occurring over the next few months. The company may change Bingbot’s user agent to allow rendering on some sites. The next version of Microsoft Edge […]

Quora has recently added additional targeting options for advertisers on the Q&A platform. Keyword history targeting. This is a blend of the existing keyword targeting and question retargeting options on Quora. You can reach people who have shown an interest in subjects related to your business based on the keywords you’re using. Your ads will target who have visited groups of question pages in a given time period, such as the past 20 days, for example. Ads display on users’ feeds, topic feeds, and question pages. Gender targeting. If your company produces products designed specifically for men or women, this option can help you direct spend to your target customers. […]

Google announced it will soon be using machine learning to manage ad frequency when third-party cookies are missing. This change will first roll out in the coming weeks to Display & Video 360, though Google has plans to bring this capability to its display offerings in Google Ads as well. Google is rolling out this change as part of a larger effort to improve user privacy while still being able to serve ads in a way that’s effective for publishers and marketers. Usually, when third-party cookies are blocked or restricted, advertisers no longer have the ability to limit the number of times someone sees an ad. That means someone who’s […]

Domain Analysis, a free tool from search marketing analytics company Moz launched Wednesday. The website provides an overview of SEO metrics for any domain. Why we should care We’re all marketers here, and this is of course a marketing tool for Moz. But that doesn’t mean it’s not useful. The free tool doesn’t offer the depth of data available in the paid versions of Moz tools — and has plenty of calls to action to get more complete data in the paid version — but you’ll get a high-level look at a range of SEO metrics for your site — or your competitors’ sites — to identify potential SEO opportunities. […]

ADVERTISEMENT Facebook is a channel that is changing all the time, which doesn’t always make it easy for busy marketers to keep up with each and every small change. Aside from the common powerful marketing tools like lookalike audiences, there are additional Facebook features that are less prevalent but can make a world of difference for the right campaign. This post will use the updated Business Manager navigation bar. This navigation update just introduced in late July and, as of publication, has not been released to all advertisers, so there might be some small differences in what you see and what is reflected in this post. Facebook Tools In my […]

Winter is coming! You know what that means: holiday season is upon us. If you haven’t already planned your holiday strategy, now is the time! Don’t fret, we’ve got you covered with the steps that you need to take to ensure that you’re ready to hit the ground running with your holiday efforts. 1. Review Last Year’s Results Performing a post-mortem on last year’s results can be a great place to start. Which channels and campaign types worked that should be revisited? Which creative was most impactful? What audiences performed best? Which promotions drove the most purchases? Where did you outperform competitors? Where did they outperform you? (Customer service? Promos? […]