Daily Archives: October 11, 2019

Over the almost 16-years of covering search, specifically what Googlers have said in terms of SEO and ranking topics, I have seen my share of contradictory statements. Google’s ranking algorithms are complex, and the way one Googler explains something might sound contradictory to how another Googler talks about it. In reality, they are typically talking about different things or nuances. Some of it is semantics, some of it is being literal in how one person might explain something while another person speaks figuratively. Some of it is being technically correct versus trying to dumb something down for general practitioners or even non-search marketers to understand. Some of it is that […]

It was 10 years ago, Jeff Bezos famously quipped that “advertising is the price you pay for having an unremarkable product.” As it relates to Amazon today, that logic holds as much water as any of these fine-looking sieves found on Amazon itself. In 2019, the retail site is largely a “pay to play” platform when it comes to defending and driving market share growth. This reality necessitates that Amazon sellers commit to advertising spending on the platform, but also do so based on expected conversion rates and search volume in order to preserve profitability while gaining market share. How we got here Two contributing factors have driven Amazon to […]

Between the eggnog, the turkey, and fruitcake cookies, you may be prepping to get stuffed full of holiday goodies and holiday spirit. But is your content calendar just as stuffed full of holiday-ready content ideas? Without proper planning, your business’s holiday marketing may be about as effective as a lump of coal. It’s never too early to start planning your holiday content. Whether it’s Black Friday or Christmas or New Year’s Eve, every holiday presents an opportunity to stand out from your competitors and grab some of that holiday traffic. Having a content game plan even months in advance ensures that you won’t be stressing when the holidays come around. […]

Do you remember the phone book? I know… it’s practically an ancient artifact. But it was useful, in its time. Not only could you close your eyes, open to a random page, and blindly point at a number to prank call (not that I would know anything about that), but you could also flip to the back of the book – to the “yellow pages” – to search for local businesses. Now, phone books are practically obsolete. You search online for the product or service you need, and when you include your location, you can find a nearby shop within minutes. This is exactly what you did with the phone book, just… […]

Human beings aren’t robots. With thousands upon thousands of keywords to keep track of and an assortment of settings to apply on multiple levels of your account, there’s always a possibility that you’ve overlooked something small… or something big. Whether it’s pushing bids too far, being overly eager in your device modifiers, or forgetting to apply location targeting, mistakes can be pretty expensive. Worldwide targeting, for one, can quickly sap your budget as you serve ads in territories of no benefit to you. But manually checking these settings can be incredibly time-consuming. What do we say to all things tedious? The answer is always scripts. This one will do all […]

ADVERTISEMENT A few years ago I took the plunge and sought out an actual medical diagnosis for the way I was feeling. I had lived with the same overwhelmingly unpleasant emotions for as long as I could remember. Some part of me had just accepted that I would always feel this way and that was it. The truth was, though, I didn’t actually want to feel and live the way I was. Seeking an official diagnosis was the first step for me in what would become my quest to discover whether I was doomed to slavery from my mental illness or if there was some kind of freedom to be […]

We have been often asked by many readers about the best places to find premium domain names for sale. There are many domain name registrars on the market, each one of them try to sell you the best domain names. However not all of them offer you the best tools to find the perfect domain name. Some even try their best to sell you lesser-known domain extensions at cheaper rates. This makes it difficult for beginners to do their domain name research and find a brandable name for their business or blog. In this article, we will share the best places to find domain name for sale including new, expired, […]

Sometimes, commercials really get me. T-Mobile‘s Super Bowl commercial this year is a prime example — “What’s for Dinner?” demonstrates the infuriating process of choosing what to do for dinner for a young couple, and it’s gold. The reason T-Mobile’s ad was so relatable is because of their market research. They looked at what their target audiences wanted — including their thought processes, what informs their decisions, and the trade-offs they’re willing to make for their products. To accomplish all of these important factors in one go, many companies use conjoint analysis. Think about buying a new phone. Attributes you might consider are color, size, and model. The reason phone […]

Advertising is changing — in fact, in 2020, companies will spend more than $250 billion on media advertising for the first time in U.S. history. More companies are spending money on advertising than ever before. As a result, there are now innumerable platforms you can use to promote your product, service, or business. But how do you choose the right medium to promote your platform? And once you decide, how do you actually make the ad? There’s a lot that goes into making an advertisement — from market research, to choosing the right medium, to developing creative assets. To simplify the process for you, we’ve outlined the necessary steps you’ll […]

Looking for a proven strategy to create Facebook ads? Wondering how to deliver different Facebook ads based on peoples’ familiarity with your business? To explore how to customize Facebook ads based on consumer awareness of your brand, I interview Ralph Burns on the Social Media Marketing Podcast. Ralph is the founder of Tier 11, an […] The post How to Customize Facebook Ads Based on Customer Awareness Principles appeared first on Social Media Marketing | Social Media Examiner.