5 Marketers Reveal How They Understand & Influence Consumer Behavior

5 Marketers Reveal How They Understand & Influence Consumer Behavior

As Elle Woods once said, “Whoever said orange is the new pink was seriously disturbed.” If you haven’t seen Legally Blonde, Elle was referring to an attempt made by a brand to influence consumer behavior. However, its attempt fell short because the fictitious company failed to align with its target audience. According to Salesforce, 76% of consumers expect companies to understand their needs and expectations. In other words, customers want companies to understand their behavior. That’s why understanding and influencing consumer behavior is essential for a marketer. Below, let’s discuss the theory of consumer behavior, then review some expert strategies for understanding and influencing customers. The Theory of Consumer Behavior […]

10 Email Marketing Tips to Boost Holiday Sales

10 Email Marketing Tips to Boost Holiday Sales

Adding email to your holiday marketing mix is a must. Email continues to generate the highest ROI of all digital channels, with some sources reporting averages as high as $44 for every dollar spent. But competition for consumers’ attention in the inbox is fierce year-round, and never more so than over the holidays. With the promotional period kicking off earlier each year (cue the Christmas music in October), it’s never too soon to start strategizing for holiday. 1. Review Past Years’ Wins & Losses Who better to tell you what resonates with your audience than your own audience? Before looking ahead, look back at the last couple of years’ worth […]