Daily Archives: October 15, 2019

ADVERTISEMENT Instagram is introducing new features that give users more control over the data they share with third-party apps. Users share Instagram data with third-parties when they link their account with other apps for the purpose of importing and exporting photos. When Instagram users grant access to third-party apps they may also be sharing information other than photos, such as information contained in the users’ profiles. Now, Instagram is making it easier for users to manage all of the information shared with third-parties. ‘Apps and Websites’ Setting Users can now manage their connections to third-party apps by going into the Settings panel. From there, tap ‘Security’ and then tap ‘Apps […]

ADVERTISEMENT Facebook has released its 2019 holiday marketing guide, which is full of insights heading into the busiest shopping season of the year. Here are some of the top insights from Facebook’s new guide: As of last year, 43% of shoppers started shopping for the holidays in November or earlier. By late November, nearly 1 in 10 shoppers had finished their holiday shopping. 50% of holiday shopping was complete by Monday, December 3 2018. 69% of people find stories on Facebook and Instagram to be a great way to discover and become familiar with new products or services. 62% of people become more interested in a brand or product after […]

A new forecast from eMarkerter on US ad spending predicts that Google’s share of search revenue will drop over the next two years, while Amazon’s share will grow. From eMarketer: “The US search ad market overall will grow nearly 18% this year to reach $55.17 billion. Google will obtain a 73.1% share, translating to $40.33 billion. But, while Google will remain the dominant player for the next several years, its share is dropping. By 2021, it will capture 70.5% of the market.” Customers Turning to Amazon Before Google Polling results from eMarketer suggest that more customers are turning to Amazon before Google when it comes to product searches. Amazon’s search […]

Google Ads is launching AR Beauty Try-on, which allows beauty brands to display ads where users can try virtual makeup. AR Beauty Try-on will be available to brands globally in a beta with YouTube Masthead and TrueView video discovery ads. With this feature, Google says beauty brands will be able to offer “realistic, virtual product samples that work on a full range of skin tones, to YouTube’s 2 billion monthly active users.” Ads with the new AR Beauty Try-on feature will be delivered via the YouTube Masthead or TrueView Video Discovery video ads across IOS and Android. Both ad types are displayed prominently in the YouTube home feed. After tapping […]

Google Ads is rolling out two new ways to reach your target audiences in Google Search. Over the coming weeks, Google Ads will be launching affinity audiences and seasonal event segments for in-market audiences. Here’s more about each of these targeting options. Affinity Audiences Targeting by ‘affinity audiences’ will help advertisers raise awareness and drive consideration among those who have already demonstrated a strong interest in a given topic. “For instance, let’s say you sell camping gear. To reach avid campers, you can pair an affinity audience like “Outdoor Enthusiast” with generic camping keywords. By adding this additional audience layer, you can reach people who are not only searching for […]

There are millions upon millions of blog posts published every single day. That’s been true for a few years now. And these numbers continue to grow exponentially with the increase in new online sites all competing for the same precious site visits especially when the benefits of organic traffic has become more and more of common knowledge for online marketing. In turn, content marketing in the form of blogging has become the norm for driving organic, inbound traffic. Want better search engine optimization? More organic traffic? Blogging is what most people will recommend. But it’s steadily become one of the most saturated marketing tactics you can use. How can you […]

Google has released a sound recording application for its newly released Pixel 4 smartphone. Simply called Recorder, the app recognizes speech and uses artificial intelligence to produce a written transcription of the recording. Users can search for words and phrases as well as other sounds such as music and applause in recordings. The new Recorder app uses speech recognition and AI to transcribe lectures, meetings, interviews and more—and makes them easy for you to find later. (English only right now, with more languages to come.) #madebygoogle pic.twitter.com/fdKRItuS4b — Google (@Google) October 15, 2019 Why we should care At Google I/O in 2017, CEO Sundar Pichai declared that the company was […]

In 2020, content marketing and SEO are going to be hitting some awesome high notes. We’re careening toward a bright future of more useful, helpful, technically amazing content that aligns with user habits, preferences, and search needs. Content is getting better because we’re getting smarter about how we strategize, research, create, and publish it. Content marketing as a whole is no longer a type of marketing experiment, but a proven strategy that can work wonders for any brand. With that exciting news in hand, what’s next for 2020? Let’s dive in. 1. Next-Level Visuals in Content Visual-forward platforms will continue to be trendy in 2020. From entertainment to communication, people […]

This year we’ve seen a tectonic shift in how Facebook ads – and the rest of the Facebook fam, Instagram, Messenger, and more – work. This has been a year of adapting new placements, new Facebook audience targeting strategies, new ad types, new Facebook ad tools, and machine learning. Here are seven Facebook advertising tips that will help you take advantage of the new world order of Facebook ads. 1. Take Advantage of Facebook’s Power 5 Many advertisers do a lot of manual work in order to optimize the ads they run on Facebook. Facebook, however, has machine learning algorithms that do most of this work for you. Facebook Power […]

ADVERTISEMENT Whether you have a hotel website, retail store page, restaurant website, auto dealer site, banking site, healthcare site or corporate site – there are key elements you can leverage to drive more organic traffic. On October 9, I moderated a sponsored SEJ webinar presented by Mike Supple, Milestone’s Senior Director of Product Management, and Elizabeth Dalrymple, Product Manager for CMS at Marriott International. They discussed how key features in your content management system (CMS) can help maximize your website’s revenue for next-generation SEO, mobile technology, voice search, and more. Here’s a recap of the webinar presentation. What Is a Content Management System & Why Is It Important? A content […]