A new report from eMarketer reveals the trends that that will shape email marketing practices throughout 2020. The post New Report Reveals the 3 Trends Shaping Email Marketing in 2020 via @MattGSouthern appeared first on Search Engine Journal.
ADVERTISEMENT Twitter has relaunched its app for Mac OS, which brings the same features and design of the iPhone app to Apple’s desktop computers. The old Mac app was discontinued back in February 2018. Unlike the previous iteration of Twitter for Mac, which was notorious for rarely being updated, the company promises that its new app will get new features just as quickly as the mobile app. Twitter for Mac is available to use now on Mac OS 10.15 Catalina. For the most part, it’s the same Twitter experience you’re used to, although the Mac app does come with some exclusive features such as: Multi-Task with Multiple Windows: Browse and […]
Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don’t have any automated email workflows set up, your answer is probably the latter — which means you’re missing out on some major opportunities to nurture and engage your existing contacts. Did you know that marketing automation can lead to a 14.5% increase in sales productivity? But wait … there’s more. Lead nurturing campaigns aren’t the only type of email marketing automation you can use to get more out of your contacts database. Think about the contacts who are already your customers. Email automation can not only help you convert leads into customers, but it can also help you delight your existing customers and […]
Google’s new markup, which lets site owners customize how their search snippets are displayed, will start being used this week. Google made the following announcement today on Twitter: Beginning in a few days, Google Search will start using new preview markup in search results. It will be fully live worldwide by next week. Learn more about the new markup here: https://t.co/hmjhcvguJF — Google Webmasters (@googlewmc) October 16, 2019 The new markup was introduced last month and gives site owners greater control over how their content is previewed in Google search snippets. Using the new markup, site owners can customize various search snippet attributes. Attributes could include the maximum length of […]
Google seems to be having issues showing new and fresh content from web sites and publishers. This seems to be impacting both large and small publishers, including the Wall Street Journal, New York Times, CNN and even this site, Search Engine Land. Confirmed. At 6:18pm ET, Google has confirmed there is an issue posting on Twitter “We’re aware of an issue that may be causing slight delays in indexing fresh content. We’re looking into it and will update when it is clear.” The issue. If you filter Google News to show content within the past hour for the Wall Street Journal or the New York Times, sites that both produce […]
With millions of pages and keywords to manage and report on, enterprise SEO is increasingly more complicated and time-consuming. Using an enterprise SEO platform tool can increase efficiency and productivity for organic search marketing teams in a large organization who are managing organic search initiatives. These SEO tools can help you with: Identifying opportunities. Tracking performance. Optimizing content. Backlink reporting and management. Cross-organization communication. Competitive analysis. Integrating analytics tools. Technical analysis from crawling to conversions. Local, national, and global. While there are many free SEO tools available, none are able to manage the large scale and complexity that comes with an enterprise site. For the past 20 years, I have […]
Google introduced audiences to Search ads over seven years ago with the creation of RLSA. A whole bunch of improvements have happened since then. If you want to be at the cutting edge of using audiences, you need to familiarize yourself with the latest additions to Google’s audience portfolio, which will be coming at the end of this month to all advertisers. Get to know your new audiences In case you missed the announcement, here’s a quick recap of Google’s new audience types: Affinity audiences You’ve probably at least dabbled with affinity audiences in a display campaign here or there. The news is that they’re now available for search campaigns. […]
SEOs have been adapting to the ranking shifts that occur when Google’s now roughly-quarterly core algorithmic updates roll out. While Google has told us in the past that there is “no fix” for a site that is negatively impacted by these types of updates, good SEOs don’t sit idle. They make site changes to help their clients not just fix issues but realize more positive results from these ongoing updates. The last core update Google released was the September 2019 core update and since then Google has provided some advice around these updates. I asked Glenn Gabe, SEO Consultant at G-Squared Interactive and Lily Ray, director of SEO at Path […]
Google announced Wednesday that it will be rolling out the two new audience targeting options for advertisers over the coming weeks. Afiinity audiences. These interest audiences have been available for Google Display Network and Video campaigns for years. The audiences are built around interests determined by browsing behavior. Advertisers can drill into broad interest areas like Banking & Finance and Food & Dining to select audiences. Cooking Enthusiasts, Do-It-Yourselfers, Technophiles are some examples of the affinity audiences available. As with other audiences in Google Ads, you’ll be able to target these audiences or simply observe how they perform in your campaigns. In-market seasonal event segments. Google brought in-market audiences to […]
ADVERTISEMENT To say that Amazon has changed the landscape of retail would be an understatement. With the changes that Amazon has brought to the marketplace, it begs the question, should all retailers embrace Amazon? Here are a few stats to consider: As of the last reporting period, there are more than 310 million active Amazon customer accounts. A 2017 CNBC survey found that 75% of shoppers do “most” of their shopping on Amazon. According to Statista, there are 105 million Amazon Prime Customers with Prime customers spending more than double what their non-Prime counterparts spend on Amazon. Should Retailers Embrace Amazon? I think it would be insensitive to continue this […]