Daily Archives: October 17, 2019

I would love to know the statistics of how many marketers actually use a social media style guide day-to-day. In my opinion, it seems like everyone knows the purpose of a style guide, but I’m not convinced that the majority of marketers recognize the value and immense support this type of document will offer their brand — because if that were the case, everyone would make this a top priority. This is not to say that many haven’t done the preliminary audience research to build a social strategy, but your social strategy will always be lacking context (especially for future employees) without a style guide. Note: Your social strategy and content plan […]

Fresh from rolling out its new reactions for group boards, Pinterest is now testing a whole other style of quick emoji response characters, this time for videos posted on the platform. As you can see here, this new version of reactions emojis – spotted by reverse engineering expert Jane Manchun Wong within the back-end code of the Pinterest app – is more cartoonish and different to regular emoji characters. They also vary significantly from the emoji reactions Pinterest rolled out for group boards late last month. But they do look a little more stylistic, and you can imagine them being a winner on Pinterest, giving users another way to respond to […]

User-generated content is one of the best (and cheapest) forms of content marketing you can leverage for your branding strategy. No matter how small or new your brand, there are people out there talking about you, and you want to engage with these loyal, happy customers in order to keep them coming back, while also showing other prospects that you have a solid fan base behind you. People love talking about products which reflect their lifestyle through social platforms. User-generated content – the content that they create – helps to spread the word about your brand, and you can use it to your advantage. What is UGC? User-generated content (UGC) […]

Twitter’s looking to make it easier and faster to respond to a direct message by testing out emoji reactions which you would be able to attach to specific message. As you can see in this example, spotted by reverse engineering pro Jane Manchun Wong, the option would enable users to attach one of seven quick emoji responses to any given message in a stream. It’s similar to the functionality that Facebook added to Messenger back in 2017, which enables users to allocate an emoji response to each specific message. And given Twitter’s renewed focus on direct messaging of late, it makes sense for the platform to be looking at new […]

Google has announced that, from next year, it will stop allowing third-party pixel tracking on YouTube and instead revert marketers to its new Ads Data Hub, which it’s developed with leading industry organizations in order to build a better way to track modern web activity. As explained by Google: “Advertisers use different tools to understand the effectiveness of their ad campaigns. One type, called pixels, has played an important role across the web for over a decade, but was built for a world of single screens, not for the ways many people watch YouTube today. While more than 70% of time spent watching YouTube globally occurs on mobile devices, pixels […]

If you don’t have your holiday marketing strategy locked in yet, you need to get moving. Christmas is now less than 70 days away, and the peak shopping period is even closer – so if you want to make that end of year push, now is definitely the time to begin. To help boost your holiday marketing process, Facebook recently published its 2019 Holiday Marketing Guide, which outlines a range of stats and insights to help improve your approach. You can download Facebook’s full guide here, but here’s an overview of some of the key elements. First off, Facebook outlines six key holiday marketing trends of note for 2019, including […]

After first announcing that it was developing its own events tool in November last year, LinkedIn has now officially launched the option, providing the capacity for members to create and organize event pages, and facilitate in-person meet-ups via the professional social network. As you can see from the video, LinkedIn users will now be able to create their own event pages via the Community panel to the left side of the News Feed in the mobile app. As explained by LinkedIn: “You need to provide a description, a date and time, a venue, and then invite your connections using filters such as location, company, industry, and school. We also recommend […]