Daily Archives: October 18, 2019

After nearly a year of testing ads in News Feed and Marketplace search results, Facebook is rolling out search ad placement more broadly to all advertisers. The ads will appear in results for search terms that have commercial intent, such as searches for commercial products connected to the e-commerce, retail or auto vertical. Currently, search ad placement is available on mobile only. “Testing shows that advertisers and people are finding value in ads in search results, so we’re rolling out these ads more broadly,” said Facebook Director of Product Management Nipoon Malhatra. To have ads appear in search results, advertisers can either select “Automatic Placement” for their News Feed ads, […]

The industry has a new association – the Paid Search Association – which formally launched yesterday. It describes itself as “the first association focused exclusively on the paid-search industry.” A mature industry. Upon first glance, it’s a somewhat surprising development given that marketers are increasingly seeking to overcome organizational silos and coordinate campaigns across channels. In addition, paid search is the most successful digital channel by revenue (across mobile and desktop) and quite mature compared to other channels and tactics. Therefore, one would think education about the medium is less necessary or even altogether unnecessary at this point. PSA’s inaugural president is David Szetela, the CEO of FMB Media. Founding board members […]

As a finalist for the Google Premier Partner awards, I recently had the chance to visit Google’s campus in NYC. There, I spoke to a Googler about the state of agencies and he lamented the fact that a large wave of PPC agencies that got their start during the last economic downturn in 2008 are still managing accounts like they did 10 years ago… hardly a strategy for success when we might be on the verge of another economic slowdown. Considering how much Google Ads has changed in the past decade, it stands to reason that successful account management should also have evolved dramatically. My friend and industry pioneer Andrew […]

Google has experimental reports in Google Search Console for the new speed reports. We covered it when Google announced it back in May, but very few had access it then. Now, some of us at Search Engine Land, have access to these new experimental speed reports. Larger roll out. Some people at the Search Engine Land team now see this new speed report listed under the “Enhancements” section. It is named “Speed (experimental).” Maybe Google has pushed out this report to more Search Console users? The reports. Since we now have access, we wanted to share our reports from Search Engine Land’s web site. Broken down by mobile and desktop […]

Conversions by time columns now available in Google Ads. Google has rolled out new conversion reporting columns that capture when a conversion actually occurred. Reporting conversions by time. The six new columns are: Conversions (by conv. time) Conv. value (by conv. time) Value / Conv. (by conv. time) All conv. (by conv. time) All conv. value (by conv. time) Value / all conv. (by conv. time) What the columns reflect. The standard conversion column data reports conversions based on the time of the ad click. If a user clicks on an ad on Monday and converts on the site on Thursday, the Conversions column will record that sale for Monday. […]