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When was the last time you watched a video on Facebook? What about Instagram or Twitter? My guess is that it was probably within the last day. The reason for this guess is because video continues to be one of the most powerful forms of content on social media. You can’t take a digital step without coming face-to-face with a video – and there’s a reason for this. Video outperforms all other content types on social media, and not only do people find videos more engaging and memorable than text and image, but social posts with video see, on average, 48% more views and generate significantly more shares than other types of content. […]
Are you using Facebook Stories? Now at more than 500 million daily active users across both Facebook and Messenger, The Social Network’s ephemeral, Snapchat-style Stories are rising in popularity, with Facebook repeatedly noting that Stories will soon overtake the News Feed as the primary social sharing option (if they haven’t already), and become the key way that users interact on its platforms. Given this, Facebook is working to align with usage trends, and provide even more ways that people can use Stories within their broader social media activities. Enter – the Fundraiser sticker. Due to the success of the Instagram Stories donation sticker, Facebook has recently rolled out a similar option which […]
Influencer marketing is on the rise, with every other marketer now trying to leverage the option to advantage. But it’s not always easy to find the right influencers of relevance to your brand – and even when you do find the good ones, it’s another thing altogether to get them to work for you. Of course, there are influencers who will simply work with any brand for money or free products, but the good ones think beyond compensation, and also care about what brands they decide to work with. For the top influencers to work with you, they need to have a positive image of your brand, and when you first […]