Fixed Cost: What It Is & How to Calculate It

Fixed Cost: What It Is & How to Calculate It

“Business is personal — it’s the most personal thing in the world.” These are famous words by Michael Scott from the TV show, The Office. And although this quote conflicts with the universal belief that business isn’t personal, Michael’s point of view is perfect when learning about a business’s fixed costs — or those costs that don’t change as a company grows or shrinks. To identify and calculate your business’s fixed costs, let’s start by looking at the ones you’re already paying in your personal life. Then, we’ll explain how a business manages its own fixed costs and review some common fixed cost examples. What Is a Fixed Cost? Fixed […]

Marketing to Millennials: 8 Email Marketing Stats & Facts Retailers Need to Know [Infographic]

Marketing to Millennials: 8 Email Marketing Stats & Facts Retailers Need to Know [Infographic]

Published Oct. 20, 2019 Are you a retailer offering products aimed at Millennials? Want to know why you should invest more into email marketing to target your Millennial audience? The team from Sendinblue share the stats you need to know in this infographic. Here are a few things you’ll learn: The percentage of Millennials that said email was their preferred method of contact What factors drive loyalty What factors drive action How Millennials use email Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

9 Key Mistakes to Avoid in Chatbot Marketing

9 Key Mistakes to Avoid in Chatbot Marketing

Chatbots are on the rise in the world of sales and marketing, providing easy, “always-on” options to assist customers with their queries, process commonly requested tasks, and even make product recommendations. With all these features and more, chatbots can boost productivity and efficiency – but there are some key, often overlooked, elements that you need to consider when constructing your chatbot process. What are Chatbots? Chatbots are essentially preprogrammed sequences which provide automated and adaptive responses to frequently asked questions. The most basic, and common type of bot, is the scripted bot, which is designed to give pre-defined answers to questions it receives. In recent years, however, chatbots have improved by leaps and […]

3 Key Tips on Social Media Content Templates, and Why You Need to Use Them in Your Efforts

3 Key Tips on Social Media Content Templates, and Why You Need to Use Them in Your Efforts

As noted by most social media marketing guides, consistency is key. Maintaining an active, engaging presence is what will help you build a digital community, expand your presence, and ultimately, build connections that will lead to sales. But it’s not just posting in itself that’s key to this effort – maintaining consistency in your social updates is also a key element, as each update, each tweet and each story frame can be used to further your branding, and help establish your presence. Using similar colors, similar tones, the same fonts – each of these should be considered, and for most, that will also mean establishing content templates, which can help […]