Capture leads with Google Ads latest ad extension test

Capture leads with Google Ads latest ad extension test

Capture lead information with Google Ads lead form extension. Google is beta testing a new ad extension for advertisers looking to capture leads from their text ad campaigns. Searchers can submit their information to request or download information from Google Search ads through the new lead form extension. How it works. The lead extensions look similar to promotion extensions, displaying in a call-out box with an icon, in this case a clipboard. After you select the campaigns, you choose the call-to-action and enter extension text which can be up to 30 characters. This is what displays with the ad, as shown below. Choose from a menu of calls-to-action and enter […]

5 Things You Should Know About "People Also Ask" & How to Take Advantage

5 Things You Should Know About "People Also Ask" & How to Take Advantage

Posted by SamuelMangialavori It’s undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused. In particular, the People Also Ask (PAA) feature caught my attention in the last few months. For many of the clients I’ve worked with, PAAs have really had an impact on their SERPs. If you are anything like me, you might be asking yourself the same questions: How important are these SERP features? How many clicks do they “steal” from SEO? And most importantly: who […]

The Video Game Industry Is Growing: Here Are 4 Ways Brands Are Reaching Gamers

The Video Game Industry Is Growing: Here Are 4 Ways Brands Are Reaching Gamers

Nearly 70% of Americans play some type of video game each day. And, with the growth of live streaming, mobile gaming, AR, and VR, this number could get even bigger. While Twitch.tv, the leading live-streaming platform, hosts millions of users that air video feeds of themselves gaming, many smartphone users also find themselves tapping into multiple mobile games per day. Right now, it seems like there’s a video game or gaming platform for everyone. And as many of these games and game systems are beginning to use emerging technology, marketers are getting even more aggressive in this space. Although big companies are looking at in-game marketing tactics more than ever, […]

Pro Tip: 3 common mistakes SEOs make when disavowing links

Pro Tip: 3 common mistakes SEOs make when disavowing links

Disavowing links can be tricky business – and there’s lots of misinformation on the topic. There are some common areas where a lot of people go wrong in the process of disavowing links. Some of these misconceptions can have detrimental impacts on your website’s visibility. Here are three misconceptions about disavowing links you will want to avoid. 1. Disavowing the wrong links It might seem logical to focus your efforts on disavowing links that are obviously bad, including: Adult sites Illegal gambling Sketchy foreign sites Google is very good at deciphering bad inbound links – they’re going to know that you didn’t actively build links on porn sites. The ones […]

How to Create a Winning Content Strategy for Your Blog

How to Create a Winning Content Strategy for Your Blog

You can’t turn a digital corner without coming across another “must-read” piece of content. It’s everywhere. According to the Content Marketing Institute, 70% of B2B marketers created more content in 2018 than 2016, and that number is set to increase again this year. The thought is both exciting and terrifying – with so much content already out there, how can you possibly stand out? The key is to be strategic with everything you do. Remember, you’re not competing to produce more content than anyone else on the planet; you’re competing to win the attention of readers. So how do you get started? Here’s an overview of how to build an effective content […]

Google Ads now showing cart metrics for Shopping campaigns

Google Ads now showing cart metrics for Shopping campaigns

E-commerce cart conversions columns now in beta in Google Ads Merchants running Google Ads Shopping campaigns can now see e-commerce cart data in the UI to gain a clearer sense of which products are driving profitable cart transactions. Why we should care. We are just over a month out from the holiday shopping surge that kicks off with Black Friday. With this data available in Google Ads, merchants can get a better sense of the profitability of their Shopping campaigns and how to optimize for greater gross profit. The columns are also available at the product-level to provide insights such as which products are most likely to convert, drive higher […]

Creating Branded Content on Instagram: What Marketers Need to Know

Creating Branded Content on Instagram: What Marketers Need to Know

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Your inside look at SMX East

Your inside look at SMX East

Search Engine Land’s SMX® East, the go-to event for serious search marketers, returns to New York City next month — November 13-14. This year’s agenda, featuring 100+ search marketing presentations and two new tracks devoted to agency operations and local search for multi-location brands, is loaded with actionable tactics you can implement immediately to drive more awareness, traffic, and conversions. It’s the biggest agenda the Search Engine Land experts have ever created. If you work in SEO, SEM, content marketing, social media or any other customer-facing activity — if you work at an agency or for a brand that managers multiple locations — you can’t afford to miss this conference. Keep reading for your big SMX […]

How to Clear Your Browser Cache in All Major Browsers (Fast Way)

How to Clear Your Browser Cache in All Major Browsers (Fast Way)

When fixing common WordPress errors, one common piece of advice that you would often receive is to “clear your browser cache”. Since you don’t need to clear browser cache for day to day internet use, most non-techy users are not familiar with the process. In this beginner’s guide, we will show you how to quickly clear your browser cache in all major browsers, step by step. We will also explain what is browser cache and how browser caching works. What is Browser Cache? Browser cache is a technology used by most popular web browsers to save visited website’s data on a user’s computer. This allows the browser to quickly display […]

Connect to remote hosts with secure shell

Connect to remote hosts with secure shell

In our last installment we discovered the terminal process and how to run commands using Unix or Linux. We listed several commands that are important to commit to memory. Man(ual) pages No one is expected to memorize the entire Unix manual (although there are those who’ve read it in its entirety). We’re going to demonstrate how you can refer to the Unix manual to build out your knowledge with commands that we introduce, or that you may discover on your own as part of your learning journey. You will learn how to query the manual using its interface for the specific information you need for your script or command line […]