Daily Archives: October 22, 2019

Amy Bishop speaking at SMX Advanced Europe held in Berlin in September. For the first edition of SMX Advanced Europe, the PPC track was strongly dominated by a new breed of search geek. Today’s PPC is “the science of managing data pipelines,” as Chris Gutknecht from Bergzeit put it. The main themes of the PPC track were concentrated around entity harvesting, automation, audience targeting and the concept of “broadience.” I was fortunate to moderate SMX Advanced Europe and its amazing PPC track. I always thought of myself as a techy marketer but the techiness of this PPC crowd was overwhelming. The venue by the Spree River was a beautiful and […]

Search marketing firm Screaming Frog released version 12.0 of its popular SEO Spider tool on Tuesday. The update includes PageSpeed Insights integration, auto-saves for database storage mode and a customizable GUI, amongst other improvements. Why we should care Website crawler tools, such as SEO Spider, are valuable resources for analyzing sites, understanding how search engine crawlers navigate pages, audit SEO efforts and identify areas for improvement. The ability to pull Chrome User Experience Report (CrUX) and Lighthouse metrics into Screaming Frog’s tool gives SEOs and site owners a source of real-world data that can be used to improve user experience. The database storage mode file-saving and re-opening improvements are helpful […]

There is rarely a dull moment in agency and consulting life. Learning to juggle the needs of multiple clients and manage those relationships requires expertise, of course, but also loads of organization and attention to detail while never losing sight of client goals. Time management is easier said than done and must be ingrained in agency culture, say Duane Brown, agency founder and head of strategy at Take Some Risk Inc. and Katy Lucey, director of paid social at performance agency Tinuiti. Both will be speaking on our agency-focused track of sessions at SMX East in NYC next month and shared how their agencies approach work processes, client communication and […]

With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. More specifically, managing SEO through an enterprise toolset can provide the following benefits: Many tools, one interface. Enterprise SEO platforms perform many tasks in one system.A comprehensive dashboard can help your organization monitor SERP rankings and trends, how you measure up to competitors, and your share of voice. The integration and prioritization of tasks, reporting, and user permissions can […]

Google is testing its Duplex technology internationally for the first time, the company announced on Tuesday. The service will be used to confirm holiday operating hours for a pilot group of New Zealand businesses. The test. “Businesses in this pilot group will receive an automated call from Google asking to confirm their hours for the upcoming Labour Day public holiday on October 28,” wrote Scott Huffman, Google’s VP of engineering. “Once confirmed, these times will automatically be updated on Google Maps and Search for anyone searching for the business info for the holiday.” Google will disclose to business owners that the calls are automated and businesses can opt-out of receiving […]