Get the Bingeable & Shareable MozCon 2019 Video Bundle!

Get the Bingeable & Shareable MozCon 2019 Video Bundle!

Posted by FeliciaCrawford MozCon 2019 was an absolute blast. There were endless snacks. There were Roger hugs. There were networking opportunities and Birds of a Feather tables and search epiphanies galore. And there were a ton of folks in our community who watched it all unfold from the perspective of a Twitter hashtag — fun to follow along with, but not quite the same impact as seeing the talks unfold in real-time. If you’re still wishing you could’ve joined us in Seattle this past July, you’ll be happy to know that you can recreate the MozCon experience from the comfort of your home or office (or your home office, but hopefully not your office-home — […]

15 Essential Social Media Marketing Tips From Beginner to Advanced

15 Essential Social Media Marketing Tips From Beginner to Advanced

One of the most humbling experiences as a marketer is putting out that tweet you just *knew* would be a home run for your audience. We’d like to think of ourselves as being able to come up with A+ social media content every day, but the reality is that we’re all human. Sometimes, we hit a wall with planning content while aligning with the company. If you’re just starting out in social media marketing or are just looking for a few tips to get inspiration, we’ve compiled some helpful knowledge to beef up your accounts, no matter your skill level. 1. Sync posts across all social media accounts If you’re […]

The Ultimate Guide to Freelancing

The Ultimate Guide to Freelancing

Freelancing is an attractive way of life. The independence, autonomy, flexibility, and unlimited financial potential are all incredibly inviting, especially for employees who are tired of their mundane work environment. But, there’s still some mystery surrounding the enigmatic career choice. As a freelancer, how do you make money? Where do you find work or jobs? How do you figure out what to do? What about insurance and benefits? These questions are what typically stop people from pursuing a full-time freelance career. And these questions are the ones we’ll answer in this guide. I was a freelancer before joining HubSpot — AKA the best career decision I’ve ever made. Starting my […]

Are TrueView video discovery ads the better option for your brand?

Are TrueView video discovery ads the better option for your brand?

Typically, when I talk about video campaigns in Google Ads, I talk about TrueView in-stream ads. These are the pre-roll ads that play before or during the video a user actually intended on watching. While I recommend these ads to almost anyone interested in running ads on YouTube, TrueView video discovery ads could be a better fit in certain cases. I want to show you why discovery ads could be either a better fit for your account or even a great complement to the campaigns you are already running. Video discovery ads can capitalize on deeper intent Many video marketers may say that custom intent audiences for YouTube are the […]

Build a sound foundation to scale your Facebook campaigns

Build a sound foundation to scale your Facebook campaigns

With SMX East right around the corner, it’s a great time to start the conversation that will shape my talk in November – How to Structure Your Facebook Campaigns for Success. This can surely seem a daunting undertaking. There are so many levers to potentially pull, and so much information available on the topic that it can at times be overwhelming for even the most seasoned digital marketer. However, if you’re able to keep these two things in mind, you’ll be well on your way to establishing a sound foundation to scale your social program. The first step is to simplify your account structure where possible. We all remember not […]

16 Effective Ways to Build Your Online Presence

16 Effective Ways to Build Your Online Presence

The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options. When I searched for “dress pant yoga pants” on Google, I found the brand Betabrand. Amazingly, the company dominated the top four search results. The first two results were their website, the third was their Amazon page, and the fourth was a review of their product. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. They were impossible to ignore online. Ultimately, I ended up making a purchase. […]

Facebook and Instagram Might Remove Like Counts: What This Means for Marketers

Facebook and Instagram Might Remove Like Counts: What This Means for Marketers

For the past few months, Instagram has been testing a new app design that removes total Like and view counts from posts in its News Feed and on profile pages. Although Instagram’s parent company Facebook hasn’t yet revealed any details about the experiment’s results, the test has expanded to seven countries and reps recently confirmed that they’re weighing change that would remove Like, view, and reaction counts on Facebook’s platform as well. Throughout the experiment, Instagram has been replacing total Like and view counts with a list of two to three handles of people who liked the post. Users are still able to privately see the total number of Likes […]

Google ad revenue growth steadies in Q3: Propelled by mobile search, YouTube

Google ad revenue growth steadies in Q3: Propelled by mobile search, YouTube

Click to enlarge. Google parent company Alphabet reported advertising revenues of $33.9 billion for the third quarter, a 17% increase from $29 billion a year ago. Overall, the company reported revenues of $40.5 billion for the quarter on Monday, an increase of 20% year-over-year, but below the $40.3 billion analysts expected. Google CEO Sundar Pichai said revenue growth was driven by mobile search, YouTube and Cloud. (We’ll have to take his word for it because Alphabet doesn’t provide revenue breakdowns for any of those segments.) Ad revenue trends. Ad revenue from Google properties (Search, Maps, Gmail, YouTube, Play Store, Shopping) was $28.6 billion, up 19% from $24.1 billion a year […]

You’re about to miss Search Marketing Expo

You’re about to miss Search Marketing Expo

Join us in two weeks at Search Marketing Expo — SMX East — November 13-14 in NYC, for 100+ tactic-rich search marketing sessions, two new tracks devoted to agency operations and local search marketing for multi-location brands, empowering keynotes with Rand Fishkin, Google, and Microsoft Advertising, intimate training with industry experts, and invaluable networking that plugs you into a thriving community of engaging marketers. Here’s a look at what’s in store… Pick the pass that suits your goals and budget: All Access: The complete SMX experience — all sessions, keynotes, clinics, networking events, and amenities. Book before November 13 and save $150 off on-site rates. All Access + Workshop (best […]