Smart Targeting: The Better Way to Reach Audiences & Customers

Smart Targeting: The Better Way to Reach Audiences & Customers

Have you ever visited a website you frequent and found that the text interacts with you? For instance, when I log onto Mailchimp, my dashboard says, “Welcome back, Kayla” — this is because my account with the site has my first name in its system and uses smart targeting to make my interaction with the website more delightful. Smart targeting provides a more individual experience for webpage visitors. For example, if I visit a web page that’s not in my first language, in some cases, I’ll receive an option to translate that web page into my first language based on my location. That’s smart targeting at work. Targeted content is […]

All About Fraggles (Fragment + Handle) – Whiteboard Friday

All About Fraggles (Fragment + Handle) – Whiteboard Friday

What are “fraggles” in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? In this glimpse into her 2019 MozCon talk, Cindy Krum explains everything you need to understand about fraggles in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. My name is Cindy Krum, and I’m the CEO of MobileMoxie, based in Denver, Colorado. We do mobile SEO and ASO consulting. I’m here in Seattle, speaking at MozCon, but also recording this Whiteboard Friday for you today, and we are talking about fraggles. So fraggles […]

How to Get Google Sitelinks for Your WordPress Site

How to Get Google Sitelinks for Your WordPress Site

One of the questions we often get asked from readers is: how do I get additional links to appear under my site’s search results in Google? Sometimes when you search for a company name in Google (like “wpbeginner”), you may notice that the search listing is larger than others because it contains sitelinks to other important pages from the website. These sitelinks in Google helps your brand stand out and get more exposure. In this article, we will share how you can get Google sitelinks for your WordPress site. Since this is a comprehensive guide on adding Google sitelinks, we have created a table of content for easy browsing: What […]

#SMTLive Recap: Managing Your Brand’s Social Media Over the Holidays

#SMTLive Recap: Managing Your Brand’s Social Media Over the Holidays

It’s Thanksgiving week in the United States, which means we’re officially in the thick of the holiday season. For social media marketers, this can mean a lot of chaos. In order to make said chaos a bit more organized, we wanted to ask our #SMTLive community on Twitter about how they prepare for the holidays on social. Firstly, we wanted to see if anyone hadn’t gotten started yet. Q1 – Poll: Do you have a social media plan in place for the holidays? #SMTLive — Social Media Today (@socialmedia2day) November 26, 2019 It turns out most people actually have gotten started, proving that those of us working in social have learned […]

Back to basics: Understanding your paid search metrics

Back to basics: Understanding your paid search metrics

One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real way to trace that. However, if someone sees your paid search ad and visits your website, you know how they got to your site. You know which ad they saw, what copy they responded to and even what search term triggered your ad. There’s so much data that it can be hard to figure out what it all means or what to do with it. Impression counts, clickthrough rates, cost-per-click…how do you sort through it all and use your […]

How One Social Media Consultant Builds Her Clients’ Brand Influence on Twitter

How One Social Media Consultant Builds Her Clients’ Brand Influence on Twitter

As a social media consultant, I help entrepreneurs and businesses unlock the power of social media marketing. With over eight years experience spanning across both B2B and B2C industries, I’m passionate about everything involving social media — especially Twitter. Twitter is exceptionally exciting to me because it’s a fantastic tool for building a brand and brand influence. It’s easy to find and take part in conversations, stay on top of news (stories usually break on Twitter before anywhere else), find content, connect with people, and actually be social on social media. Additionally, it’s a fast-paced network, which allows you to continuously drive traffic and share information without the content fatigue […]