What you need to know about Google Merchant Center identifier enforcement updates

What you need to know about Google Merchant Center identifier enforcement updates

With the holidays at our heels, it’s a good time to do a final sweep of your Google Merchant Center accounts to ensure you have your product identifiers in order. This is particularly important given recent changes. Earlier this year, Google announced it would be updating enforcement around unique product identifiers (UPI) for Shopping ads in 23 countries starting September 30. What is a UPI? First, the basics. A UPI is a unique identifier that is associated with a product. Common UPIs are Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs), and brand names. What are the UPI enforcement changes? First, the big one. In the past, Google Merchant Center automatically […]

7 Best Video Hosting Sites for Bloggers, Marketers, and Businesses

7 Best Video Hosting Sites for Bloggers, Marketers, and Businesses

Are you looking for the best video hosting sites for bloggers, marketers, and business websites? Uploading videos directly to your website requires a lot of server resources. This is why smart business owners use video hosting sites to upload videos and then easily embed those videos in WordPress without affecting performance. In this article, we will share some of the best video hosting sites for bloggers, marketers, and business owners. Why Use Video Hosting Sites? Videos are the most engaging form of content, and they are highly effective for conversions. However, they also take a lot of space and bandwidth. WordPress allows you to upload videos to your website. However, […]

How to Use Schema Markup to Improve Your Website’s Structure

How to Use Schema Markup to Improve Your Website’s Structure

Just like when I first watched The Matrix, when I initially heard the term “schema markup,” I was intimidated by the technical know-how I felt I needed to understand it. However, just like the movie, understanding schema markup isn’t as difficult as you might think. As a marketer, schema markup is important because you want to make it as easy as possible for search engines to crawl your website. The easier it is for Google to understand your site, the higher in search engines your website can appear. Below, let’s review what schema markup is, where to add it, and how it can improve your website’s structure. What Is Schema […]

How to Embed Video in Email [Quick Tip]

How to Embed Video in Email [Quick Tip]

Nowadays, video is an undeniably popular channel for marketing purposes. In fact, in 2019, 87% of businesses use video as a marketing tactic — a number drastically higher than just two years prior, when only 63% used video. If you’re an email marketer, I’m willing to bet you’ve considered how you might spruce up your subscription and click-through rates with video. It’s a good idea in theory, with two-thirds of consumers preferring video over text when learning about new products or services. In reality, however, it can be tricky. Major email clients including Gmail, Yahoo, and Outlook don’t support embedded videos, so your subscribers either won’t be able to watch […]

Google ramps up investment in wearable technology, enters deal to buy Fitbit for $2.1 billion

Google ramps up investment in wearable technology, enters deal to buy Fitbit for $2.1 billion

Google parent Alphabet is buying fitness tracker and smartwatch maker Fitbit in a deal that values the company at $2.1 billion. Android Wear devices have not kept up with the Apple Watch, which dominates the wearables market (along with AirPods). Catching Apple Watch. In its recent earnings release, Apple announced that its “Wearables, Home and Accessories” revenues grew to $6.5 billion from $4.2 billion a year ago. And according to third party analyst estimates, the Apple Watch represents roughly 50% of the global wearables/smart watch market. Alphabet’s acquisition of Fitbit is not unlike Google’s purchase of other hardware companies (e.g., Motorola, HTC) in order to speed innovation and build “reference […]

Instagram Stories Branding: Marketing That Benefits Your Business

Instagram Stories Branding: Marketing That Benefits Your Business

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Help us chart Amazon’s growth as an advertising platform

Help us chart Amazon’s growth as an advertising platform

As digital commerce continues to grow, product marketers are increasingly including marketplace platforms in their advertising mix. But just how much are they spending there? Last year, Marketing Land’s inaugural Amazon Advertising Forecast found that 80% of respondents advertising on platforms that support digital commerce campaigns planned to increase spending in 2019. And nearly half said they planned to increase spending on Amazon by more than 25%. The survey also found that about two-thirds of advertisers are selling on other marketplaces including Walmart/Jet, eBay and Shopify. We’d like to see how that’s changed in the past year. Please click here to answer this year’s survey, it will only take 10 […]