The Digital Ninja Club News Aggregation service has sourced the following article originally published on Search Engine Journal:
Google’s newest algorithmic update, BERT, helps Google understand natural language better, particularly in conversational search.
BERT (which stands for Bidirectional Encoder Representations from Transformers) will impact around 10% of queries. It will also impact organic rankings and featured snippets. So this is no small change!
But did you know that BERT is not just any algorithmic update, but also a research paper and machine learning natural language processing framework?
In fact, in the year preceding its implementation, BERT has caused a frenetic storm of activity in production search.
Join our next SEJ webinar on Wednesday, November 20 at 2 p.m. ET as Dawn Anderson of Bertey explains exactly what Google’s BERT is all about.
In this presentation, you’ll learn:
- What BERT really is and how it works.
- How BERT will impact search.
- Whether you should try (or can) optimize your content for BERT.
Got questions about Google BERT?
Email angel [at] searchenginejournal.com now with your questions – anything you want to know!
Featured Image: Paulo Bobita
Learn more about Search Engine Journal by visiting their website.