Reporting is central to our jobs as SEOs and helps us to communicate the value of our work to stakeholders and clients alike. Without good reporting, it can be a challenge to illustrate our success in search. We know how important it is — but it can also be painful and clunky. Am I the only one who moderately dreads what we might call “reporting season?” The timing of that season might vary — based on who you work for, what a reporting cycle looks like, and other factors — but ultimately it’s the time of year when we have to get our ducks in a row and report to […]
Published Nov. 17, 2019 Are you looking for ways to improve your marketing strategy? Want to know the types of visual content that can make your marketing campaigns more successful? The team from WhiskData share their recommended visuals in this infographic. Here’s a quick summary: Images Videos Infographics SlideShare Reviews Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.
Everybody might be talking about witty tweets, quick-tip videos, and memorable memes – but there’s one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 anymore. Chances are, direct sales offers sent to inboxes will be marked as spam, and forever left unopened. In March 2019, spam messages accounted for 56% of global email traffic. The challenge, then, is to develop email campaigns that are as appealing and informative as other marketing tools which are more heavily consumed in this age of social media and apps. Times have changed, and so have email marketing trends – and […]
Influence has long been at the core of marketing – seeking it, amassing it, then effectively wielding it to achieve your goals. It’s also, uncoincidentally, what gave rise to the influencer marketing industry. But after riding high on the growing ubiquity of social platforms and the democratization of celebrity over the past decade, it seems influencer marketing – in the traditional sense – is in the midst of an irreversible fail from grace. As Casey Ferrell, Vice President and Head of U.S. Monitor (owned by Kantar) said in a recent Media Post interview: “We are at peak influencer, and it’s beginning to run its course” And if you’ve been paying attention […]