Find Ranking Keywords, Uncover Opportunities, Check Rankings, & More: 5 Workflows for Easier Keyword Research

Find Ranking Keywords, Uncover Opportunities, Check Rankings, & More: 5 Workflows for Easier Keyword Research

Have you ever wished there were an easy way to see all the top keywords your site is ranking for? How about a competitor’s? What about those times when you’re stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your keywords? There’s plenty of keyword research workflow gold to be uncovered in Keyword Explorer. It’s a tool that can save you a ton of time when it comes to both general keyword research and the nitty-gritty details. And time and again, we hear from folks who are surprised that a tool they use all the time can do […]

The Key Difference Between Multivariate Testing & A/B Testing

The Key Difference Between Multivariate Testing & A/B Testing

There’s seemingly no end to the things you can test in your marketing, and if you’ve laid a solid framework for your inbound marketing programs, now’s a great time to start optimizing and making what works pretty well work amazingly well . And the best way to get started is to conduct some A/B tests ! Or…multivariate tests? What’s the difference between A/B tests and multivariate tests? Will it affect my results if I choose the wrong one? Yes, there is a difference, and yes, it will affect the integrity (and thus usefulness) of your results if you choose the wrong test. But no fear! We’re going to break down […]

How to Make the Most Out of WPBeginner’s Free Resources

How to Make the Most Out of WPBeginner’s Free Resources

Often new WPBeginner readers ask us how can they get maximum benefits from all the free resources available on our website. WPBeginner is the largest free WordPress resource site for beginners. We have been publishing free WordPress guides, how-to tutorials, and videos since 2009. In this article, we will show you how to make the most out of WPBeginner’s free resources. If you haven’t started a website yet, then please take a look at following guides: How to start a website (step by step) How to start a WordPress blog (step by step) How to start an online store (step by step) How to start a podcast with WordPress (step […]

The benefits of using call analytics

The benefits of using call analytics

  Call analytics play a vital role in establishing the relationship between online and offline marketing channels, leading to more efficient marketing resource allocation and improved sales staff effectiveness. The specific benefits of using an enterprise call analytics platform include – but are not limited to: Improved accuracy of online/offline channel attribution. Call analytics establish the link between inbound calls and online search, display, social or email campaigns. Marketing campaign optimization. Inbound calls can be tracked to their marketing source at the keyword, campaign and channel levels, and followed through the conversion funnel to identify the most profitable sources. More efficient marketing budget resource allocation. More accurate attribution will result […]

Google Search Console adds Product results filters to performance report

Google Search Console adds Product results filters to performance report

Google announced it has added new filters to the performance report within Google Search Console to show you how well your product results are doing in search. Google now captures and displays click and impression data when rich results display based on your use of product rich results markup. The report. Find this data under the Performance report by clicking on “search appearance” and then on “product results.” You’ll see clicks and impressions and can further segment by device, geography and queries. What it looks like. Here is a screen shot of the report: What is a product rich result? Below is a screenshot of what a product rich result […]

Preview your recipe results on Google Home Hub devices

Preview your recipe results on Google Home Hub devices

Google has updated the rich results testing tool to enable recipe publishers to preview how thei recipe results look on smart displays using Google Assistant. The announcement. “If your recipe mark up is eligible for guidance with Google Assistant, you can now use the Rich Results Test to preview your results on Google Home and smart displays,” Google announced. How it works. Go to the rich results testing tool, plug in a URL that has recipe markup, then click on the “assistant” tab on the left side, and on the bottom, you can select “preview in Google Home Hub.” What the preview looks like. Here is a screenshot of one […]

Image search click data dropped by Google Search Console

Image search click data dropped by Google Search Console

Google said there was a bug of some sort that resulted in Google Search Console dropping data. The lost data is image search click data and you may see a drop in clicks between the dates of November 14th and November 19th. This has no impact on your rankings and traffic from Google search but rather this was a data bug. What Google said. “Some image click data was dropped; as a result, you might see a dip in both click rate and CTR during this period. The issue has been fixed. This issue affected only Search Console reporting, not your performance on Google Search,” Google said. When did this […]

Email Background Images: a How To Guide (with Examples)

Email Background Images: a How To Guide (with Examples)

A couple of months ago, I got an email from HubSpot Academy about the different courses available. I remember this part of the email specifically because I loved the use of a background image. I’m a huge fan of how companies find great ways to maximize their email content — and one way to do that is with a background image. Rather than an image being used as the star of the email, background images are kind of like supporting characters. They tend to have the capability to be layered so you can add multimedia on top of them. Applying HTML to background images is crucial because they make your […]

Video: Frédéric Dubut of Bing on core ranking, spam fighting and much more

Video: Frédéric Dubut of Bing on core ranking, spam fighting and much more

At SMX East last week, I sat down with the lead PM of Bing’s core ranking team, Frédéric Dubut, to ask him questions around how Bing search works. We discussed everything from crawling, indexing and rendering, to spam fighting and even core ranking. Did you know that Bing is actively downplaying any personalization it does for its search results? Did you know that Bing doesn’t seem to use Facebook data anymore for search? There is a lot in this video that is pretty fascinating around Bing Search works. Watch our video interview below: [embedded content] I started this vlog series recently, and if you want to sign up to be […]