How to Get Google Sitelinks for Your WordPress Site

How to Get Google Sitelinks for Your WordPress Site

One of the questions we often get asked from readers is: how do I get additional links to appear under my site’s search results in Google? Sometimes when you search for a company name in Google (like “wpbeginner”), you may notice that the search listing is larger than others because it contains sitelinks to other important pages from the website. These sitelinks in Google helps your brand stand out and get more exposure. In this article, we will share how you can get Google sitelinks for your WordPress site. Since this is a comprehensive guide on adding Google sitelinks, we have created a table of content for easy browsing: What […]

#SMTLive Recap: Managing Your Brand’s Social Media Over the Holidays

#SMTLive Recap: Managing Your Brand’s Social Media Over the Holidays

It’s Thanksgiving week in the United States, which means we’re officially in the thick of the holiday season. For social media marketers, this can mean a lot of chaos. In order to make said chaos a bit more organized, we wanted to ask our #SMTLive community on Twitter about how they prepare for the holidays on social. Firstly, we wanted to see if anyone hadn’t gotten started yet. Q1 – Poll: Do you have a social media plan in place for the holidays? #SMTLive — Social Media Today (@socialmedia2day) November 26, 2019 It turns out most people actually have gotten started, proving that those of us working in social have learned […]

Back to basics: Understanding your paid search metrics

Back to basics: Understanding your paid search metrics

One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real way to trace that. However, if someone sees your paid search ad and visits your website, you know how they got to your site. You know which ad they saw, what copy they responded to and even what search term triggered your ad. There’s so much data that it can be hard to figure out what it all means or what to do with it. Impression counts, clickthrough rates, cost-per-click…how do you sort through it all and use your […]

How One Social Media Consultant Builds Her Clients’ Brand Influence on Twitter

How One Social Media Consultant Builds Her Clients’ Brand Influence on Twitter

As a social media consultant, I help entrepreneurs and businesses unlock the power of social media marketing. With over eight years experience spanning across both B2B and B2C industries, I’m passionate about everything involving social media — especially Twitter. Twitter is exceptionally exciting to me because it’s a fantastic tool for building a brand and brand influence. It’s easy to find and take part in conversations, stay on top of news (stories usually break on Twitter before anywhere else), find content, connect with people, and actually be social on social media. Additionally, it’s a fast-paced network, which allows you to continuously drive traffic and share information without the content fatigue […]

Google cleans up [Christmas]

Google cleans up [Christmas]

Yesterday, you (or the kids) may have been in for a surprise if you searched Google for the term [Christmas]. Hide the kids. Here is a look at some of the NSFW Shopping ads that were showing for the query as of last evening. Cleaned up. Google has since demonetized the page, removing all ads from showing for the exact match query [christmas]. Now the knowledge card that shows the date Christmas occurs this year and the knowledge panel with additional information appear at the top of the page on mobile (see below) and at the top and right of the page on desktop. There are now text or Shopping […]

Video: Andrea Cruz Lopez on Google Ads expanding match types

Video: Andrea Cruz Lopez on Google Ads expanding match types

I sat down with Andrea Cruz Lopez from KoMarketing in their Boston office to discuss all the good things around Google Ads. But if you know me, I like to talk about more of the “bad things” – so we kicked things off talking about the change where Google Ads expanded more match types back in August. Andrea shared tips and advice on how to stay on top of these changes, how to communicate these changes to clients and ultimately how to ensure you are not wasting your ad spend when Google expands your keyword selections. She also shared some general advice around tips and strategies with Google Ads. Here […]