Becoming an Industry Thought Leader: Advanced Techniques for Finding the Best Places to Pitch Guest Posts

Becoming an Industry Thought Leader: Advanced Techniques for Finding the Best Places to Pitch Guest Posts

If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content. I’m about to share the process you can use to identify the best, highest ROI publishers for building consistent, mutually beneficial guest posting relationships with. This knowledge has been invaluable in understanding which publications have the best reach and authority to other known vertical/niche experts, allowing you to share your own authority within these readership communities. Before we get started, there’s a caveat: If you aren’t willing to develop […]

BERT is rolling out to Google search in over 70 languages

BERT is rolling out to Google search in over 70 languages

BERT, the natural language processing algorithm that launched on English language queries in October, is now coming to over 70 languages globally, Google announced on Monday. Previously, BERT was only applied to featured snippets in languages other than English. An example of a featured snippet for the query “Parking on a hill with no curb” before and after BERT is applied. In the past, queries such as this would confuse Google’s system and it would place too much emphasis on “curb” and ignore the word “no,” not understanding how important it was to appropriately addressing the query, the company has said. Source: Google. Why we care With regards to search engines, […]

Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend

Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend

Holiday PPC budgets continue to rise. Advertisers spent 32% more on Google Shopping ads and 50% more on Amazon Sponsored Products Ads between Thanksgiving and Cyber Monday this year than last, according to an analysis of Tinuiti retail clients that the agency released Monday. Google spend, clicks up. Not surprising, Shopping spend increased at a higher rate than text ads, but commerce advertisers still spent 25% more on text ads this cyber weekend compared to l same-client growth last year. That extra spend yielded matching increases in ad clicks as overall CPCs didn’t budge. Text ad clicks rose by 25% and Shopping clicks were up 31%. CPCs for text ads […]

Google extends ‘Incognito Mode’ in Maps to iOS users

Google extends ‘Incognito Mode’ in Maps to iOS users

Incognito mode is now available on Google Maps for iOS users and bulk location history deletion in Timeline will roll out on Android next month, Google announced on Monday. Source: Google. Why we care Providing users with more control over their privacy settings can instill confidence and promote trust, which can help Google retain users. From a marketing perspective, these updates won’t have a material impact. Although some users may opt to purge location history from their Timelines or use Incognito Mode in Maps, those actions will not have a significant effect on Google’s location data collection or ad targeting capabilities. More on the announcement While using Incognito Mode in […]

Don’t overlook these 5 quick updates to boost your search ranking

Don’t overlook these 5 quick updates to boost your search ranking

Most aspects of an SEO campaign take significant time to research and implement, but there are always a few relatively quick tactics to boost results. Here’s a list of low-hanging SEO fruit that to grab right now. Mine the ‘People Also Ask’ box for content “People Also Ask” has been dominating SERPs for some time. This makes sense since most searches are questions asking Google to answer them. However, not all searches are phrased as questions. For example, the search query “Personal Injury Lawyer,” Google is returning the “People Also Ask” box in the number one organic spot. That’s because it’s throwing out several questions to find out more about […]

How to Track Link Clicks and Button Clicks in WordPress (Easy Way)

How to Track Link Clicks and Button Clicks in WordPress (Easy Way)

Do you want to track link clicks and button clicks in WordPress? Tracking link and button clicks helps you uncover how users interact with your website. You can use the insights to improve your website and plan your strategy accordingly. In this guide, we’ll show you how to easily track link clicks and button clicks in WordPress. Why You Should Track Link and Button Clicks in WordPress? Links and buttons are two of the most common ways users interact with any website on the internet. These are also the elements that lead website visitors to make purchases, sign up, and convert into a customer. Tracking how your users interact with […]

How We Prioritized Which Review Sites We Care About at HubSpot

How We Prioritized Which Review Sites We Care About at HubSpot

HubSpot CEO Brian Halligan has said it many times: More businesses die each day from overeating than from starvation. They spread themselves across so many different priorities that it becomes impossible to gain major traction with any of them. The same is true when it comes to managing customer reviews for your business. There are so many different places a business can be reviewed today that keeping them all in order can feel a bit like a game of Whac-a-mole. (A few examples would be G2, Gartner Peer Insights, and Capterra.) This was the problem we faced at HubSpot. If we tried to give the same care and attention to […]

How to Let Facebook Automatically Present the Best Ad Text: Multiple Text Options

How to Let Facebook Automatically Present the Best Ad Text: Multiple Text Options

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

5 Secrets of Creating Click-Worthy Social Media Cards

5 Secrets of Creating Click-Worthy Social Media Cards

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. One time, I was posting a blog on Facebook, but it kept aggregating the wrong image. Frustrated, I went to Google to find the answer: social media cards. I found out that on Twitter, businesses using Twitter cards get 89% more favorites, 18% more clicks, and 150% more retweets. That’s when I knew I had to learn more about social media cards. Below, we’ll review what social media cards are and how to create them. Then, we’ll look at social media card design and […]

116 Video Marketing Stats to Guide Your Online Marketing Strategy in 2020 [Infographic]

116 Video Marketing Stats to Guide Your Online Marketing Strategy in 2020 [Infographic]

Published Dec. 9, 2019 Are you looking for ways to improve your online marketing strategy in 2020? Want to learn more about video to see if you can make it work for your business? The team from Review42 share the stats you need to know in this infographic. They break things down as follows: The popularity of video The state of video marketing today How video marketing can help your business Video as a marketing tool Video marketing effectiveness Top video marketing benefits The types of video marketing Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: […]