Say hello to Google’s new Publisher Center

Say hello to Google’s new Publisher Center

Google has launched Publisher Center, an interface that allows publishers to submit, manage and monetize their content in Google News and other Google properties, the company announced on Tuesday. The new Publisher Center merges two existing tools, Google News Publisher Center and Google News Producer. Why we care The new Publisher Center improves on user experience and functionality, Google said, decreasing the friction involved with managing your publication’s branding, content, ads and more on Google News. For companies with multiple publications, the new interface also makes it easier to organize and switch between each property. Improved permission settings should also make collaboration more fluid. More on the announcement Publishers can […]

Pinterest Trends gives marketers a view of the top U.S. searches on the platform

Pinterest Trends gives marketers a view of the top U.S. searches on the platform

Pinterest Trends, a new tool that will provide an overview of the top U.S. search terms over the past 12 months along with data on when those search terms peaked, has begun rolling out, the company announced on Tuesday. Source: Pinterest. Why we care Google Trends has long been a resource marketers have relied on to gauge trends and seasonal interest in topics. Pinterest Trends will offer another set of keyword trend data, specifically around the categories it caters to such as food, home and fashion. More insight into search queries and trends can give brands a better understanding of the content and campaigns that may perform well on (and […]

Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards

Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards

Rakuten and Verizon Media have partnered to deliver commerce experiences for Rakuten merchants and Yahoo users this holiday season. The offering is a differentiator for Yahoo Shopping. Rakuten runs a cashback and coupon site with more than 3,500 merchants that used to be known as eBates. With the new partnership, Verizon Media is offering Yahoo Shopping and Yahoo Mail users access to exclusive cashback rewards from more than 50 online retailers through Rakuten, including Nordstrom Rack, Nike, Disney and Bed Bath & Beyond. Why we should care Verizon Media, which owns the Yahoo properties as well as publications HuffPost, TechCrunch and others, is focusing its monetization efforts on digital commerce. […]

Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates

Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates

Mid-market retailers threw their marketing dollars into Google Shopping, pulling back from Google text ads over the five days between Thanksgiving and Cyber Monday compared to the same period last year. Enterprise retailers, meanwhile, increased spend across both Shopping and text ads. The findings are based on a representative sample of U.S. retailers running Google Ads accounts with e-commerce marketing firm Sidecar during the period in both 2018 and 2019. Why we should care Sidecar reported enterprise retailers in its sample spent 24% more on average daily on Google Shopping and 96% more on Google text ads year-over-year. The company said bigger budgets and the ability to maintain ROAS goals […]

Pro Tip: Why you should stop using last-click attribution in Google Ads

Pro Tip: Why you should stop using last-click attribution in Google Ads

When was the last time you searched for something, clicked an ad and purchased immediately? Probably never. That’s why it’s time for marketers to stop using last-click attribution for measuring success in Google Ads. Often, people are searching on multiple devices and do extensive browsing and research before making a purchase. Understanding the impact that higher-funnel keywords have on conversions can help better utilize spend, cut out waste and inform other digital marketing channels such as SEO and social media. As Google continues to push automated bidding strategies like maximize conversions, maximize conversion value and target ROAS (just to name a few), using non-last click (NLC) attribution becomes even more […]

How to Monitor Your WordPress Website Server Uptime (Easy Way)

How to Monitor Your WordPress Website Server Uptime (Easy Way)

Do you want to monitor server uptime for your WordPress site? Monitoring server uptime allows you to get alert notifications when your website goes down or is inaccessible. Keeping your website online ensures that your customers never have any issues visiting your website. An unresponsive site is not only bad for user experience, but it is also bad for your SEO rankings. In this article, we’ll show you how to easily monitor server uptime in WordPress. We’ll share multiple uptime monitoring solutions, and you can choose one that works best for you. What is Website Server Uptime Monitoring? Website server uptime monitoring allows you to track outages on your website. […]

LocalU acquired by Sterling Sky founder and SEL contributor Joy Hawkins

LocalU acquired by Sterling Sky founder and SEL contributor Joy Hawkins

Sterling Sky, founded by local SEO expert and Search Engine Land contributor Joy Hawkins, has acquired LocalU. The event series was founded roughly a decade ago by a group of prominent SEOs to teach local SEO fundamentals to small businesses and local agencies. It has been run by Mike Blumenthal and a rotating group of SEOs. Hawkins, a Search Engine Land contributor, said that Mike Blumenthal and Mary Bowling, both among the founding lecturers, will continue to be associated with the event. Sterling Sky also operates the popular Local Search Forum. The following is a brief Q&A with Joy Hawkins about her plans for LocalU and perceptions of the market. Why […]

The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise

The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise

If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess “social media”, “mobile-first experiences”, or even “video marketing”. However, the Annual Digital Trends report by Econsultancy and Adobe revealed a surprising truth — marketers actually identified “optimizing the customer experience” as the most exciting business opportunity. Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience. Here, we’re going to explore how customer experience and marketing intersect, who owns customer experience, and marketing best practices for supporting an organization’s customer experience. Delivering experiences that delight customers takes a planned, proactive, and holistic […]

How to Write Persuasive Instagram Ads, Captions, and Bios

How to Write Persuasive Instagram Ads, Captions, and Bios

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Save Up To $700 Off Actionable Search Marketing Tactics

Save Up To $700 Off Actionable Search Marketing Tactics

Make 2020 the year you achieve your traffic, ranking, and revenue goals: Attend Search Marketing Expo – SMX West – February 19-20 in San Jose for actionable tactics from industry experts. Register by next Saturday, December 21 to save up to $700 off on-site rates! Here’s what you’ll get: Unbiased content you can trust, all programmed by the experts at Search Engine Land, the industry publication of record A training experience that fits your needs… the agenda is organized into three lanes with no limits… choose from up to six concurrent sessions on SEO, SEM, and digital commerce marketing (new!) Access to an engaging community of marketers who love talking […]