2019 benchmark report: brand vs. non-brand traffic in Google Shopping

2019 benchmark report: brand vs. non-brand traffic in Google Shopping

For paid search managers, developing an effective branded keyword strategy is nothing new. When it comes to Shopping ads, however, the picture gets a lot murkier – Shopping is not keyword-based, and Google only offers negative keywording. Especially in large, granular accounts, the workarounds needed to execute a brand/non-brand split can be quite challenging to implement and maintain. Is a brand/non-brand split worth it? This benchmark report excerpt analyzes brand vs. non-brand traffic specifically in Shopping campaigns to shed some light on this topic. To produce this data, we ran a script to parse brand traffic for 750+ European accounts in eight key retail industries for the period from January […]

Google Launches its 2019 Listing of Key Search Trends

Google Launches its 2019 Listing of Key Search Trends

2019 didn’t really feel like the year for heroes. But the team from Google certainly put forward a compelling case for such in their latest video montage. [embedded content] Yes, this week, Google has published its listing of key search trends for the year, which showcases what people across the world were looking for, and seeking answers to, in 2019. The listings, which can be sorted by region, and are based on the search terms that saw the highest spikes this year, as compared to 2018, provide an interesting overview of what was most relevant to people in the final year of the current decade. Through Google’s dedicated mini-site, you […]

You Can Now Convert Your iOS Live Photos into GIFs on Twitter

You Can Now Convert Your iOS Live Photos into GIFs on Twitter

Twitter has announced a new GIF creation functionality, which converts your iOS Live Photos into looping GIFs direct from the Twitter compose window. As you can see in the above overview video, now, when you upload an image from your iOS device, which you’ve taken with Live Photo enabled, you’ll be able to convert that photo into a GIF by simply tapping the icon on the preview. The option to convert Live Photos to GIFs has actually existed via workaround for some time, but building it directly into the upload process could make it a much more appealing, and utilized, option among Twitter users. It might actually lead to a […]

Instagram’s Working on a New ‘Poses’ Mode for Stories

Instagram’s Working on a New ‘Poses’ Mode for Stories

Instagram is reportedly developing yet another Stories camera option, this time in the form of ‘Poses’ which would create stop-motion style clips out of multiple images. Instagram is working on “Poses”, a new Story Camera mode that takes four pictures (one per three seconds) and stitch them together into a stop-motion story This is similar to Photo Booths pic.twitter.com/sTiGQn2oCm — Jane Manchun Wong (@wongmjane) December 11, 2019 As you can see in the above examples, shared by reverse engineering pro Jane Manchun Wong, Poses would create quick reels of different images, which could be another way to create more interesting, engaging Stories content. It could be a good option, for […]

Twitter Will Set Up a New team to Explore a Decentralized Social Media Network Model

Twitter Will Set Up a New team to Explore a Decentralized Social Media Network Model

Twitter CEO Jack Dorsey has announced the establishment of a new team in the company – called bluesky – which will be tasked with examining the potential of “an open and decentralized standard for social media”. Twitter is funding a small independent team of up to five open source architects, engineers, and designers to develop an open and decentralized standard for social media. The goal is for Twitter to ultimately be a client of this standard. ???? — jack ???????????? (@jack) December 11, 2019 Dorsey says that a decentralized model could help address some key areas of concern for social networks, such as acceptable content moderation guidelines, universal systems for […]

YouTube Updates its Policies on Harassment, Expanding Definitions of Personal Attacks

YouTube Updates its Policies on Harassment, Expanding Definitions of Personal Attacks

YouTube has announced an expansion of its policies around user harassment, which will now cover “veiled or implied” threats, insults based on race, sexual orientation or gender and repeated attacks over time. Specifically, YouTube says that it will now: Prohibit veiled or implied threats, including content simulating violence toward an individual, and/or language suggesting physical violence may occur Take action against content “that maliciously insults someone based on protected attributes, such as their race, gender expression, or sexual orientation” Implement new restrictions on accounts which repeatedly engage in harassing behavior which comes close to violating its harassment policy: “Channels that repeatedly brush up against our harassment policy will be suspended from […]

How Marketers Can Adapt Their Workflows for Real-Time Content (and Why They Need to)

How Marketers Can Adapt Their Workflows for Real-Time Content (and Why They Need to)

As social channels such as TikTok, Instagram Stories, and Facebook Live increase in popularity, so does the demand for real-time content. Audiences now expect instant updates, they want to see relevant content as it happens. In order to capitalize on such demand, marketers need to catch their audience’s attention while an event is happening, or a topic is trending. According to a survey by Libris, 63% of marketers say that the ability to locate and share visual assets quickly is more important than ever. Many brands know that they should be creating real-time content, however, it can be challenging to actually implement an effective process that caters to this. And while […]

The Digital and Graphic Design Trends of 2020 [Infographic]

The Digital and Graphic Design Trends of 2020 [Infographic]

Published Dec. 12, 2019 If you want to maximize your digital marketing performance, you need your visual elements to connect with consumers – and in order to do that, you need to ensure that you’re aware of the latest visual trends, which will make your content stand out in feeds. This listing from the team at Coastal Creative will help – the infographic below provides an overview of some key design trends which have emerged over the last year, and look set to become more prominent in 2020. If you’re trying to come up with new visual approaches, the insights here will help to get you thinking. Take a look at […]

3 pitfalls of PPC experiments

3 pitfalls of PPC experiments

While there are many true-and-tried best practices in search marketing, the devil is in the details when it comes to achieving the best results. For example, it’s hard to argue with the merits of automated bidding but it’s not that hard to get bad results if you deploy it incorrectly. Say you read that Hertz used smart bidding to reduce their CPA by 35% so you decide to deploy the same strategy in your account. If it were that simple to run a successful Google Ads account, we’d all be out of jobs. Simply knowing what feature to use isn’t enough as you also need to know the right settings […]

Consumers more invested in reviews, but also more skeptical of authenticity — survey

Consumers more invested in reviews, but also more skeptical of authenticity — survey

Users are increasingly relying on search and reviews when looking for local businesses, the latest BrightLocal consumer reviews survey finds. However, it also shows increasing skepticism of review authenticity and adaptive consumer behavior to combat review fraud. The survey polled just over 1,000 U.S. adults during November. Vast majority do local search. As a foundational matter, the survey asked about local search. It found that more people (90%) were searching for local businesses with greater frequency than last year. Frequency and penetration were associated with age; younger users searched more often. The same was true of review reliance. Younger users (18 – 34) more heavily relied on reviews than older […]