Social Media Predictions For 2020, According to 3 Experts

Social Media Predictions For 2020, According to 3 Experts

What will 2020 look like in the social media space? Over the course of the decade, social platforms including Instagram and Pinterest launched and were swiftly integrated into personal and professional social media marketing. During the last couple years, micro video app TikTok hit 1.5 billion downloads while Facebook breached data protection laws in the Cambridge Analytica scandal. The motto for social media moving forward may be to expect the unexpected, but are there any trends we can anticipate in 2020? I spoke to a few social media influencers and professionals to see what they predict will be on the rise next year — and what won’t. 1. IGTV will […]

2019 Instagram Updates Marketers Should Know [Infographic]

2019 Instagram Updates Marketers Should Know [Infographic]

Since barely a week goes by without an Instagram update, it can be hard to keep up. In this roundup, we list the most important new features launched in 2019 to keep in mind while planning your 2020 strategy. February In February, Instagram announced it would be making it easier for users to discover and watch IGTV content. When uploading an IGTV video, you could now post the first minute of that video as an Instagram post. Like any other post, it will appear in your followers home feed, alerting them to the new upload. Once the preview has ended, the video is paused and Instagram prompts the viewer to […]

Strategies for Holiday Season E-commerce Marketing You Can’t Ignore

Strategies for Holiday Season E-commerce Marketing You Can’t Ignore

The holiday season is to retail what prime time is to television. U.S. retail sales are expected to hit the $1 trillion mark between Thanksgiving and the New Year, encompassing a total of 34 shopping days between November 28 and December 31. Like brick and mortar retail, online retail also sees its peak at this time. In 2018 it amounted to nearly $120 billion, and that is slated to climb to $136 billion this year. It is a huge opportunity and happens but once every year. As the owner of an e-commerce store, you cannot afford to ignore making an all-out effort to market your business during this time. The […]

More EU antitrust heat for Google (and Facebook) over data collection

More EU antitrust heat for Google (and Facebook) over data collection

Google is facing more antitrust scrutiny in Europe on two fronts. Reuters reported that Google is now confronting a broad examination of its “collection and use of data.” And separately, the company’s shopping comparison engine (CSE) rivals have formally complained to the European Commission (EC) that Google’s business practices continue to harm them in violation of the terms of a 2017 antitrust settlement. Focus on Google and Facebook’s use of data. Reuters said that a document it had seen “shows the EU’s focus is on [Google’s use of] data related to local search services, online advertising, online ad targeting services, login services, web browsers and others.” CNN independently confirmed the […]

Google confirms Nov. 2019 Local Search Update

Google confirms Nov. 2019 Local Search Update

Google has now confirmed the numerous reports of a local search update that began in early November. The update is related to Google “making use of neural matching as part of the process of generating local search results,” Google said on the @SearchLiason twitter account. The confirmation. Google confirmed these local ranking changes at 12:10pm ET today with these string of posts on Twitter: The use of neural matching means that Google can do a better job going beyond the exact words in business name or description to understand conceptually how it might be related to the words searchers use and their intents… — Google SearchLiaison (@searchliaison) December 2, 2019 […]

Beyond the Editorial Calendar: New Rules of Content Strategy for 2020

Beyond the Editorial Calendar: New Rules of Content Strategy for 2020

I was playing with my nephew at the park recently, watching him run from the swings to the jungle gym to the slide. He laughed as he tried to climb up the slide instead of going down, and he skipped the paved walkway in favor of the large field of grass leading back to my car. It suddenly struck me that park designers are really smart people, because they manage to entertain children of all ages for hours at a time. What if I, as a marketer at Atlassian, could delight my audience the same way? Could I hold a reader’s attention from channel to channel, or from tweet to […]

5 Ways HubSpot Managers Keep Teams Motivated Before the Holidays

5 Ways HubSpot Managers Keep Teams Motivated Before the Holidays

The holidays can be a magical time of the year when you’re surrounded by family, friends, good food, great parties, and fun traditions. If you’re a manager, you might be excited to get some much-needed rest and relaxation or family time. But, at the same time, you might be wondering how you’re going to wrap up all your end-of-year projects while you and your team’s minds start to wander off with holiday cheer. At this point, you don’t want to lose your stride due to a few days off, but you might be worried that getting too aggressive about deadlines will crush your team’s festive spirit. So, how do you […]

How to Add an Author Info Box in WordPress Posts

How to Add an Author Info Box in WordPress Posts

Do you want to add an author bio box in your WordPress posts? The author bio box is a small section where you can display information about the blog’s author, show their social media profiles, and more. Many WordPress themes allow you to easily display author bio using the default WordPress functionality. However, some themes may not have this feature built-in, or you may want to change how they display the author bio section. In this article, we will show you multiple ways to easily show an author info box in WordPress posts. We will also show you how to customize author bio and make it more useful. Why and […]

How to manage search terms in the new match type world

How to manage search terms in the new match type world

With the ongoing changes to close variants in Google Ads, paid search marketers have had to adjust their keyword management strategies. Brad Geddes, paid search veteran and co-founder of ad testing platform AdAlysis, shared several examples of how these changes have impacted accounts and offered several tips for managing search terms in a new match type world at SMX East last month. If you’ve done a lot of work in your accounts to manage the close variants changes to tightly manage keyword-to-query matching, you may have noticed that Google isn’t respecting your hierarchy like it says it’s supposed to. “There are so many exceptions to the rule there might as […]