How to Use Medium: A Beginner’s Guide to Writing, Publishing & Promoting on the Platform

How to Use Medium: A Beginner’s Guide to Writing, Publishing & Promoting on the Platform

What do the White House, Sports Illustrated, and my cousin Jimmy all have in common? They all publish content on Medium. For the White House, that content includes State of the Union addresses and policy announcements. Sports Illustrated, meanwhile, manages a sports news publication called The Cauldron. My cousin Jimmy? He publishes an ongoing series on advanced cat grooming techniques. And that, my friends, is Medium in microcosm. What is Medium? Medium is a social publishing platform that is open to all and home to a diverse array of stories, ideas, and perspectives. As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he first launched the platform in […]

Google Maps the dominant local search tool, followed by Facebook and Yelp

Google Maps the dominant local search tool, followed by Facebook and Yelp

It’s not a secret that Google Maps has solidified its place as the dominant entry point for local search. In fact, a new consumer survey from Brandify found that 77% of respondents use Google Maps to find “near me” business information well ahead of other sites. Survey consistent with traffic data. That finding is backed up by data from GatherUp, ThriveHive, and others that show Google Maps is driving most of their customers’ local traffic. Interestingly, the Brandify survey shows the percentage of Maps users goes down (51%) and the order of sites changes somewhat when consumers are asked which local sites/apps they consider “most useful.” Source: Brandify (2019) Most […]

Google Ads conversion reporting bug (mostly) fixed

Google Ads conversion reporting bug (mostly) fixed

Google Ads engineers have been working to fix conversion reporting since a bug caused conversions to be overreported for in the AdWords API, Google Ads API beta and Google Ads scripts. Status update. As of Sunday, conversion reporting has been fixed except in the Search Query Performance, Geo Performance, Keywordless Query, and Keywordless Category reports, Google said. What was the problem? A bug on November 20 at roughly 9:00 PM EST caused conversion reporting problems between November 11, 12:01 AM PST and November 20, 11:59 AM PST. It affected campaigns that aren’t using last-click attribution. The problem only affected reporting, not smart bidding algorithms. Why we care. If you downloaded […]

The Anatomy of a Perfect Instagram Profile

The Anatomy of a Perfect Instagram Profile

With 500 million daily users and more than 80 percent of Instagram accounts following a business account, it’s crucial that marketers include Instagram as a part of their social media marketing strategy. It all starts with your Instagram profile. The best Instagram profiles have a few things in common, including easily identifiable usernames, a recognizable profile picture, a steady stream of Instagram Stories and photos, an informative yet delightful bio, a link to a relevant landing page or campaign, and more. Keep reading to learn how to customize your Instagram profile so it looks good, tells your potential followers who you are, and gives them a reason to follow and engage with you. The Anatomy […]

9 AI Tools to Streamline Your Social Media Strategy

9 AI Tools to Streamline Your Social Media Strategy

Did you know that more than 42% of the world population is on social media? With a growing number of people connecting to social networks, having a social media strategy is vital to your digital marketing success in 2019. You probably already know that a lot of time and effort comes with successful social media management. It’s not uncommon for digital marketers to spend hours a week just on drafting content; monitoring, analyzing, creating reports; and managing paid social ads. As you focus on some of the more mundane tasks related to social media, you might find that you’re losing valuable time that you could use to plan out enticing […]

Ecommerce Conversion Rates Across Industries (And How to Raise Yours)

Ecommerce Conversion Rates Across Industries (And How to Raise Yours)

Ecommerce is the ultimate optimization puzzle — from individual product pages to filtering mechanisms to your checkout sequence, every choice you make has the potential to have a massive impact on the sale of a given product. But when you’re making changes all over your site, how can you know that, overall, those changes are adding up to customer and revenue growth? Ecommerce conversion rate is the ultimate top-line metric for online store owners looking to understand if the changes they’re making to their site are positively or negatively impacting the number of visitors who eventually become customers. Here, let’s explore what ecommerce conversion rates are, why they matter, and […]

Getting the most out of limited YouTube creative during the holiday season

Getting the most out of limited YouTube creative during the holiday season

Black Friday is going to be here in a matter of days, and you just got the go-ahead to use some additional budget to build awareness with YouTube ads. The problem is you don’t have enough time to get new holiday creative in time. Not ideal, but it’s not the end of the world. If you’re stuck with limited creative or you have to use the same videos you ran last year, I’m going to show you a few ways you can squeeze a little bit more juice out the orange before you have to throw it out. Let’s hop in. Even if your creative is limited, test different targets […]

Nearly 60% prefer PC to smartphones, but there’s a catch, local search survey finds

Nearly 60% prefer PC to smartphones, but there’s a catch, local search survey finds

If your operating assumption about local search is that Google lookups on smartphones dominate traffic, you wouldn’t be alone. But now comes a new consumer survey (n=500 U.S. adults) from Ignite Visibility that presents a number findings that appear to upend the conventional wisdom about local search. Some surprising findings. Some of these seemingly contrarian include: 59% of those surveyed still prefer to search for local information on a desktop (“type into a computer”). White Pages was the app or website [most trusted] when reviewing [(looking for)] local businesses, followed closely by Yahoo Local, Angie’s List, and Yelp. 61% [prefer] to call a business over any other form of communication, […]

What Is Content Seeding & How Does It Work? [Examples]

What Is Content Seeding & How Does It Work? [Examples]

Every summer, I start a vegetable garden. I purchase seeds, plant them in various places in my backyard, tend to them, and with the help of the right weather conditions, help them grow. Why am I talking about gardening on a marketing blog? Content seeding. But instead of planting zucchini seeds, marketers plant content to grow brand awareness and leads. Let’s get into the specifics of what content seeding is and how it works. Content seeding allows brands to highlight their content in places target audiences will see and engage with it. Influencers are a prime choice for content seeding because they usually have large audiences. These audiences have been […]