Snapchat Says Political Ads on its Platform Are Fact-Checked, Adding to Debate

Snapchat Says Political Ads on its Platform Are Fact-Checked, Adding to Debate

While Twitter works through its ban on political advertising, and Facebook continues to take a media beating over its stance on exempting the same from fact checks, Snap Inc. CEO Evan Spiegel has said that his platform fact-checks all ads, including those from political candidates, adding even more fuel to the ongoing debate. As per Spiegel: “We subject all advertising to review, including political advertising, and I think what we try to do is create a place for political ads on our platform, especially because we reach so many young people and first-time voters we want them to be able to engage with the political conversation, but we don’t allow things […]

#SMTLive Recap: The State of Social Media Lead Gen 2019

#SMTLive Recap: The State of Social Media Lead Gen 2019

Last week, we held an #SMTLive Twitter chat to share and discuss the findings from our recent report, “The State of Social Lead Generation 2019 Survey Report.” Ever since Facebook was launched the early 2000s and social media took off as a means to connect, and share our lives digitally with others, businesses have also been taking advantage of social platforms in order to accomplish a variety of marketing and sales goals. For example, brands use social media to build brand awareness and loyalty, provide fast customer service, recruit employees, make sales. And, ideally, to generate leads. For our survey report, we gathered close to 350 responses from fellow digital […]

Snapchat looks to Stay Ahead of its AR Competition with $750k for Lens Creators

Snapchat looks to Stay Ahead of its AR Competition with $750k for Lens Creators

While Snapchat’s growth has been slowed by Instagram, one area in which Snap has continued to hold a lead is innovation, and creating standout, must-see new AR tools and visual features that get people talking about the app. We saw this again back June when Snapchat saw a huge increase in downloads following the launch of its ‘baby’ and ‘gender-swap’ lenses. Those types of trending additions – which also include the Dancing Hotdog, the dog ears, the rainbow vomit – all help to give Snapchat a boost and get more people downloading the app. And Snapchat knows that, in order to stay ahead of the increasing competition in the AR space, it needs to […]

Digital advertising is not the dot com bubble, improper attribution is

Digital advertising is not the dot com bubble, improper attribution is

Is advertising the “new dot com bubble” according to this intriguing article written on The Correspondent? I’ve been chewing on this question since the article came out a couple of weeks ago. Well, I’ve been chewing on variations of this question for a while, but not in the “bubble” language ascribed by Jesse Frederik and Maurits Martijn. As I ponder this assertion, I think I would like to change the original title (and premise) to the following: Original Title/Theme: The New Dot Com Bubble Is Here: It’s Called Online Advertising Suggested Title/Theme: The New Dot Com Bubble Has Been Expanding: It’s Called Attribution of Sales in Online Advertising I found […]

Google for Jobs: Everything you need to know to optimize for better ranking

Google for Jobs: Everything you need to know to optimize for better ranking

Looking for a new job can be a stressful experience. Even taking away the emotional part of the process, browsing job ads on companies’ websites, apps and job boards can prove to be mentally draining and time-consuming. Google, well aware of these difficulties, decided to find a solution to improve the whole recruiting experience. In May 2017, at Google’s developer conference I/O, Google’s CEO Sundar Pichai gave a sneak peek of it and released its official name: “Google for Jobs.” Google for Jobs launch Creating a candidate-first experience was a key requirement for Google, which decided to officially launch Google for Jobs in the US in June 2017. Through this […]

Google brings audio news aggregation to smart speakers, phones

Google brings audio news aggregation to smart speakers, phones

Google has launched what it calls “Your News Update,” an audio news feed that you access through the Google Assistant. Sources, which Google paid to license, include ABC, CBS, Fox, CNN, AP, Politico, USAToday and many others — though apparently not NPR. Users need to set up the audio feed as a news playlist, through the Google Assistant app. This was not intuitive on the iPhone. The .gif below shows how to do it. Algorithmic curation. Users don’t pick desired news sources, they let the Google news gods determine which sources to play. It’s very much like the Apple News or Google News mobile apps in that respect. The inputs […]

Rich answers in Google mobile search more than doubled since 2018, study finds

Rich answers in Google mobile search more than doubled since 2018, study finds

The occurrence of rich answers has surged compared to last year, according to a study of 1.4 million Google mobile search queries conducted by Perficient Digital. Dramatic growth in carousels, especially image carousels, was the primary driver behind the increase in rich answers. More rich answers than ever. Overall, rich answers in Google mobile search results have more than doubled since 2018. Source: Perficient Digital. “There was dramatic growth in carousels, which was the primary driver in the overall increase in Rich Answers,” wrote Eric Enge, general manager for Perficient Digital and author of the study. The study surfaced over 900,000 carousels, compared to less than 600,000 in 2018. Image […]

Google testing car rental comparison ad unit in search results

Google testing car rental comparison ad unit in search results

The car rental comparison box appears among the ads at the top of the search results. Screenshot: SEMRush Google is testing a sponsored widget for car rentals in the search results. Spotted by SEMRush, the ad unit allows users to enter the kind of rental they’re looking for along with the dates. Ads appear below with offers from car rental agencies, including the day rate and car model. The example above shows offers from Priceline and Thrifty. Google isn’t commenting other than to say it’s a test. “We’re always testing new ways to improve our experience for our advertisers and users, but don’t have anything specific to announce right now,” […]

Soapbox: The compromise between UX and revenue is not so simple

Soapbox: The compromise between UX and revenue is not so simple

I think the WSJ’s piece is indicative of the type of criticism that most digital brands receive. Are you for your users or your own revenue? The answer isn’t simple. Similarly to other brands that put user experience on their banner (Amazon, Apple), digital brands have to constantly negotiate user experience and revenue. These brands are constantly trying to find the sweet spot where revenue and user experience live in harmony and keep both users and stockholders happy. There are times when the compromise to revenue is too steep. There are times when the compromise to UX is too steep. Overall, when you examine Google’s progression over time, has the […]

Bing says it has been applying BERT since April

Bing says it has been applying BERT since April

Bing has been using BERT to improve the quality of search results since April, Microsoft has stated. The transformer models are now applied to every Bing query globally. Click to enlarge. Source: Microsoft. In the example above, Bing’s improved natural language processing capabilities enable it to understand that the user wants to learn about what to avoid after suffering from a concussion. Prior to the addition of these transformer models, results pertained to the symptoms of a concussion. Why we should care Better natural language understanding should lead to more relevant search results for users. We now know that both Bing and Google are using these advanced algorithms to inform […]