It’s Content and It’s Links – Are We Making SEO Too Complicated?

It’s Content and It’s Links – Are We Making SEO Too Complicated?

Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. In fact, a Google employee straight up told us that content and links are two of the three (the other being RankBrain) most important ranking factors in its search algorithm. So why do we seem to overcomplicate SEO by chasing new trends and tactics, overreacting to fluctuations in rankings, and obsessing over the length of our title tags? SEO is […]

How to use new Google Ads Combined Audiences

How to use new Google Ads Combined Audiences

Google Ads has started rolling out “and” logic to enable advertisers to build layered audiences for Search. With the new combined audiences option, you can create audiences — personas — by layering demographic, in-market, affinity or other audience targeting elements that are available in Google Ads. How to get started with Combined audiences. To create a Combine audience, click to add a new audience from the Audiences page in the Google Ads UI. Then under Browse, you’ll see the option for “Combined audiences.” Combined audiences are rolling out in Google Ads. You’ll then see the audience builder pop-up. In the example below, I quickly created a simple audience of parents […]

Google Maps becomes more ‘social’ with Local Guides follow feature

Google Maps becomes more ‘social’ with Local Guides follow feature

Google’s Local Guides program has more than 120 million members in 24,000 locations globally. They are a largely invisible but indispensable part of the Google Maps experience, providing reviews, images and other content as well as answering questions (Q&A) about local businesses and places. Local recommendations. Now the Guides are about to become more visible. Maps users in a number of cities will soon be able to follow Local Guides and see local recommendations of places and things to do. The test cities are London, Mexico City, New York, Bangkok, Delhi, Osaka, Tokyo, San Francisco and São Paulo. Top Local Guides – determined by points and levels based on contribution […]

Local SEOs still seeing volatility in ranking with Google’s latest algorithm update

Local SEOs still seeing volatility in ranking with Google’s latest algorithm update

November has been a crazy month for the SEO industry. Although there have been a ton of changes on the organic side, I’m going to be focusing on the changes we’re seeing in the local results (Google Maps packs). Starting on Nov. 5, we started seeing huge changes in the local results. A lot of these changes got updated further (many reversed) on Nov. 10. I named the update “Bedlam” based on the utter chaos I was seeing everywhere. However, last week the changes continued and we saw another big update on Nov. 13 that was mostly reversed a couple of days later. BrightLocal’s Local Flux tracker is helping us keep track […]

Video: Learn more about John Mueller, webmaster trends analyst at Google

Video: Learn more about John Mueller, webmaster trends analyst at Google

I sat down with John Mueller, a webmaster trends analyst at Google, to ask him questions that he often does not get on a daily basis. If you don’t know John and what the Webmaster Trends Analyst team does as Google, they basically spend a portion of their day helping webmasters and SEOs. In short, John spends a lot of time answering SEO and search-related questions. So instead of asking John SEO or search questions, I asked him about himself. At the end, we played a little game. I hope you enjoy this interview. [embedded content] I started this vlog series recently, and if you want to sign up to […]

Redesigned Microsoft Advertising Editor now available

Redesigned Microsoft Advertising Editor now available

The latest version of Microsoft Advertising Editor has an updated look and some new features designed to make it easier to use. The redesign coincides with a new look for the web interface that’s rolling out. Combined basic and advanced search box. If you join this beta, instead of a pop-up dialog with a separate option for “Advanced” search to find elements in your campaigns, the updated Editor will display a single search box. You can conduct text searches or use filtering to narrow results. For example: “Type status, and filtered suggestions will automatically appear in a dropdown menu based on what you’re typing. ” Fill out this form if you […]

Misquoted and misunderstood: Why we, the search community, don’t believe the WSJ about Google search

Misquoted and misunderstood: Why we, the search community, don’t believe the WSJ about Google search

It’s Friday morning. I am stepping into a Uber from outside of the Google NYC offices after a meeting with some low-level Google employees who work directly on Google search, and my phone starts lighting up. The Wall Street Journal has published a bombshell story named “How Google Interferes With Its Search Algorithms and Changes Your Results.” At first, I thought maybe the Wall Street Journal had uncovered something. But as I read through page after page while being shuttled down the West Side Highway towards my office in West Nyack, New York, I was in disbelief. Not disbelief over anything Google may have done, but disbelief in how the […]

30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic]

30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic]

Published Nov. 18, 2019 Are you trying to decide your SEO budget for the year ahead? Want to know the most effective SEO tactics used by others? The team from Zazzle Media conducted a survey recently covering all this and more, and they’ve collated the results in this infographic. They break things down as follows: SEO Budget Importance and effectiveness of SEO Most and least effective SEO tactics Most important KPIs Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

9 Reports Every SEO Needs: Introducing Custom Report Templates in Moz Pro

9 Reports Every SEO Needs: Introducing Custom Report Templates in Moz Pro

Reporting is central to our jobs as SEOs and helps us to communicate the value of our work to stakeholders and clients alike. Without good reporting, it can be a challenge to illustrate our success in search. We know how important it is — but it can also be painful and clunky. Am I the only one who moderately dreads what we might call “reporting season?” The timing of that season might vary — based on who you work for, what a reporting cycle looks like, and other factors — but ultimately it’s the time of year when we have to get our ducks in a row and report to […]