How to Create an HTML Form That Sends You an Email

How to Create an HTML Form That Sends You an Email

Sometimes, improving UX can cost a lot of money. And oftentimes, some of the problems website visitors have are easy, simple fixes. That begs the question: How can you find out if customers are enjoying their website experience? The answer may be simpler than you think. Having forms on your website is an effective way to get customer feedback about their experience during their visit. These forms give you insight about how to improve your website’s UX for higher conversions in the long run. Whether you want to convert more visitors to leads, collect information for your sales team, or create more loyal brand advocates, forms are imperative to an […]

Hreflang Tags: The SEO Attribute for Content in Multiple Languages

Hreflang Tags: The SEO Attribute for Content in Multiple Languages

Have you ever visited a webpage that was in a different language, and your browser asked you if you wanted to change it to your first language? It’s a life-saver, right? Now think about whether you’ve provided the functionality so your own webpages are ready for a global audience. If you haven’t properly tagged or re-directed your content to be optimized in different languages, it may not be gaining the traffic it could be. The name for this attribute is called language tagging, and it’s an SEO tag you can use to make sure search engines know what language your content is in. There are two different types of language […]

Pro Tip: Making images accessible to screen readers doesn’t need to be hard

Pro Tip: Making images accessible to screen readers doesn’t need to be hard

Images and icons on a website can add to a visitor’s contextual experience. They serve one of three purposes: purely decorative, actionable (ex. magnifying glass on a search field), or to convey information (i.e., a chart demonstrating population growth). Using alt image tags may seem relatively simple at first glance. However, images can be highly problematic for blind and visually impaired people who often rely on screen reader technologies to audibly playback screen content. When a photo or icon lacks a meaningful alternate text – known as “alt text” – the screen reader may read out “image623.jpg” (or another equally unhelpful file name). Even an alt text like “chart showing […]

Facebook Adds Holiday-Themed Features for Messenger, Along with Messenger Stories Archive

Facebook Adds Holiday-Themed Features for Messenger, Along with Messenger Stories Archive

Facebook has announced a new set of holiday-themed features for Messenger, providing additional ways to engage in the spirit of the season via the app. First off, Facebook has added some new visual creation tools to add to the photos you share via message. As explained by Facebook: “This holiday season, Messenger has several filters to help you get into the festive spirit. You can show off your impressive holiday cookies with a lights-themed soft focus filter, or share a photo from Hawaii with “snow” in the background.” The new additions are available in the Messenger camera – “tap the camera icon in your Messenger app and swipe left to […]

Instagram Provides New Age Restriction Options for Business and Creator Accounts

Instagram Provides New Age Restriction Options for Business and Creator Accounts

Following on from its recent addition of a new age-gating process for incoming users, Instagram is now also rolling out an option which will enable brand and creator accounts to set age restrictions for followers of their profiles. As you can see in these examples (provided by social media expert Matt Navarra), the tools enable admins to: “Require people to be a certain age to see your account, including your profile, posts and stories” Businesses can also set variable age limits for different countries, which could be particularly helpful for brands that are looking to adhere to regional restrictions. For example, in Australia, people can drink alcohol at age 18, […]

Facebook Seeks Music Video Deals to Boost Facebook Watch

Facebook Seeks Music Video Deals to Boost Facebook Watch

Could music videos be key to the success of Facebook’s Watch video platform? That, apparently, is what Facebook is thinking – according to a report from Bloomberg, Facebook is “in the midst” of negotiating new licensing deals with Universal Music Group, Sony Music and Warner Music Group, in order to secure the rights to include music videos on its Watch platform. As per Bloomberg: “Facebook’s current deals with record companies let users include songs in the background of videos they post on the social network, such as a clip from a wedding or a skateboarding stunt. But Facebook doesn’t yet have the rights to offer the official music videos to hit […]

Facebook Bans Misleading Information About How to Participate in the US Census

Facebook Bans Misleading Information About How to Participate in the US Census

Facebook continues its confusing approach to content moderation with a new announcement that it will ban any misleading information about when and how to participate in the upcoming US census, as well as any false reports pertaining to the consequences of participating in the national survey. As explained by Facebook: “Next year, all US households will be able to complete the US census online for the first time. As the format of the census evolves, so do the ways that people share information about the census. This means we have to be more vigilant about protecting against census interference across posts and ads on Facebook and Instagram and help promote […]

Facebook Will Run its First Super Bowl Ad in 2020 as it Seeks to Reinforce its Societal Benefits

Facebook Will Run its First Super Bowl Ad in 2020 as it Seeks to Reinforce its Societal Benefits

As Facebook seeks to regain public trust in the wake of various privacy scandals and related issues, The Social Network will run its first-ever Super Bowl ad in 2020, which will focus specifically on the connective benefits of Facebook Groups. The ad will be part of Facebook’s ‘More Together’ campaign, which was first launched back in May. [embedded content] As you can see in this example, groups is the specific focus of the ‘More Together’ ad push, with Facebook giving its on-platform communities a more concerted drive since 2017. Back then, in the wake of the Cambridge Analytica scandal, Facebook also changed its mission statement from “Making the world more open and […]

Snapchat Tests New Image Recognition-Triggered Ads with Popular Brand Logos

Snapchat Tests New Image Recognition-Triggered Ads with Popular Brand Logos

It’s taken a while, but Snapchat is now moving forward with its new ‘Snapchat Scan‘ ad option, which will enable users to ‘scan’ a brand logo in order to unlock a unique, branded AR experience. As reported by AdWeek, Coca Cola and McDonald’s will be the first brands to try out the new option – as shown in the example screenshots above, the new Snapchat Scan process will enable users to hover over the brand logos with the Snapchat camera, which will then recognize the logo image and unlock a new experience. The option is being praised as an innovative use of Snapchat’s AR tools, but actually, Snap has been […]