Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
As digital commerce continues to grow, product marketers are increasingly including marketplace platforms in their advertising mix. But just how much are they spending there? Last year, Marketing Land’s inaugural Amazon Advertising Forecast found that 80% of respondents advertising on platforms that support digital commerce campaigns planned to increase spending in 2019. And nearly half said they planned to increase spending on Amazon by more than 25%. The survey also found that about two-thirds of advertisers are selling on other marketplaces including Walmart/Jet, eBay and Shopify. We’d like to see how that’s changed in the past year. Please click here to answer this year’s survey, it will only take 10 […]
Facebook has released its latest Messenger Graph API update, which includes some new options for Messenger brand interactions.
Twitter has published its fifteenth Transparency Report, listing all the information requests and enforcement actions taken on the platform.
Instagram is testing out a new option which would enable users to remove their Stories content from both Instagram and Facebook in one action.
Facebook’s implementing some tweaks to its video metrics, including renaming several elements and removing 10-second video views.
Facebook has filed a new lawsuit against two providers who’ve used Facebook-like domain names in order to dupe users.
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In September 2010, the Department of Justice released the Americans with Disabilities Act Standards for Accessible Design. This became the standard for accessibility of goods and services offered on the web by entities. Website owners who did not comply positioned themselves to not have great user experience for people with disabilities. Some have even faced lawsuits as a result of not complying with the ADA standards. Recently, Domino’s Pizza was hit with a lawsuit from a blind man who alleged that the company’s website and mobile app were not accessible to people with disabilities. Specifically, the man cited that the site did not have alt text for the images required […]
A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing your changes is important, but how to develop a hypothesis, what goes into collecting and analyzing the data, and thoughts around drawing your conclusions. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. I’m Emily Potter, and I work at Distilled over in our London office. Today I’m going to talk to you about hypothesis testing in SEO and statistical significance. At […]