3 Reasons Why Your Client Needs To Start Geo-Fencing

3 Reasons Why Your Client Needs To Start Geo-Fencing

One of the most exciting developments in Programmatic Advertising over the past few years has been the evolution of Geo-Fencing. Technological advancements have led to unprecedented, precise levels of targeting that your client needs to take advantage of! While Geo-Fencing capabilities vary depending on the Demand-Side Platform you’re using – some are actually just targeting a 1-mile radius – our solution is accurate to within 5 meters and comes with unparalleled conversion tracking. Here are just a few reasons why Geo-Fencing can substantially benefit your client: 1. Conquering the Competition One of the most effective marketing concepts, conquesting works by targeting people who we know are in-market for relevant products/services […]

CPM vs CPC Buying on Facebook

CPM vs CPC Buying on Facebook

Facebook ads can be bought, planned, and executed in a variety of different ways. With an assortment of campaign objectives, audience choices, budgeting options, placements, and diverse creative types Facebook advertising has the ability to tailor their algorithm to match any companies’ ROI goals. Once an advertiser decides on these many choices, they must decide which model they want to purchase their ads through. CPM vs CPC On Facebook’s ad platform, ads can be bought by using two different methods, the CPM model or the CPC model. “CPM” means cost per “mille” or the price one will pay for acquiring 1,000 impressions. CPC buying is the price a brand will […]

5 Tips For Using Google Search Console To Improve Your SEO

5 Tips For Using Google Search Console To Improve Your SEO

Did you know that Google has over 200 ranking factors? That’s a lot of rankings factors to consider when trying to get your website to rank. Don’t worry, I won’t be listing all 200… but we’re going to discuss how you can use Google Search Console to improve your SEO. Google Search Console (formerly known as Google Webmaster Tools) is a free tool that helps digital marketers better optimize a site for search. You are able to dig under the hood and find valuable information like site performance, crawl errors and website rankings in one place – making it a resource that helps digital marketers see the bigger picture when […]

The Value of Facebook Blueprint Certifications

The Value of Facebook Blueprint Certifications

Facebook offers two options to receive official certifications to set yourself apart as a Facebook Certified Professional, one for buying and one for planning. Facebook Blueprint Certifications are the only two certifications globally recognized by Facebook for advanced-level proficiency in the skills needed to advertise on their platform. They are the highest achievements you can earn in the eyes of Facebook due to the amount of commitment and dedication it takes to learn a particular set of skills. You need to invest in time and money in earning your Facebook Blueprint Certifications. Blueprint Certifications are highly respected in the Social Media Marketing industry due to the difficulty of the exams […]

Fully Responsive Page Experiences: Automatically Scale Your Content to Any Device & Browser

Fully Responsive Page Experiences: Automatically Scale Your Content to Any Device & Browser

Desktop, mobile, tablets… In our multi-screen society, you never know what device someone is using to visit your post-click landing page experience. post-click landing pages that neglect to optimize for desktop, mobile, and tablet viewing are often difficult to navigate, and deter potential conversions as visitors become frustrated and abandon your page. This scenario is amplified when you consider 57% of all U.S. online traffic now comes from smartphones and tablets. And let’s face it — nobody wants to pinch and zoom. For advertisers and marketers who decide to optimize their page experiences across different devices, designing and updating dedicated mobile and tablet experiences is time-consuming. Today more than ever […]