Google SEO 101: The Evolution of Search Result Previews via @MattGSouthern

Google SEO 101: The Evolution of Search Result Previews via @MattGSouthern

Google explains the guiding principles behind search result previews that took the results page from 10 blue links to where we are today. This was explained by Phiroze Parakh, software engineer at Google, at Google’s Webmaster Conference last November. Google recently uploaded a batch of videos from the conference, so for most people this is their first time seeing it. Here’s a recap of Parakh‘s presentation on titles, snippets, and result reviews. The Four Pillars of Result Previews The main task a user has after landing on a search result page is to find the content they need. Result previews previews help them do that. Although they weren’t always as […]

Google My Business Launches New Post Type for COVID-19 Related Announcements via @MattGSouthern

Google My Business Launches New Post Type for COVID-19 Related Announcements via @MattGSouthern

Google My Business listings now have access to a new type of post designed for announcements related to COVID-19. Some examples of such announcements are: Temporary closures New operating hours Changes to regular service, such as moving to takeout/delivery only Safety precautions being taken by the business In-stock, low stock, or out of stock announcements for high demand productsAnd so on COVID-19 update posts will appear at the top of a business’s profile in local search. So you can continue to publish other types of posts, and the COVID-19 post will remain pinned to the top. Here’s how to create one of these posts. Creating a COVID-19 Post in Google […]

Why Google Search Console & Google Analytics Data Never Matches via @https://twitter.com/iPullRank

Why Google Search Console & Google Analytics Data Never Matches via @https://twitter.com/iPullRank

A common complaint about Google Search Console (GSC) is that the data is “inaccurate” when compared to Google Analytics results. You know the situation. We’ve all done it. You try to line up traffic to landing pages from analytics with clicks from Google Search Console and the numbers are nowhere near close! Then you mumble something about “not provided” and send an instant message to a friend about the good old days when you could see keywords in your analytics. While it is a question of precision, it’s not a question of accuracy per se. That data disparity is actually by design. Let’s dig into the details and figure out […]

The Importance of Dynamic Rendering with Geoff Atkinson [PODCAST]

The Importance of Dynamic Rendering with Geoff Atkinson [PODCAST]

Podcast: Download Subscribe: Apple Podcasts | Android | For episode 189 of The Search Engine Journal Show, I had the opportunity to interview Geoff Atkinson, Founder and CEO, Huckabuy. Atkinson talks about dynamic rendering, how it helps search engines index JavaScript websites faster, and who can benefit from this solution. What is dynamic rendering? Geoff Atkinson (GA): Dynamic rendering is probably the biggest change Google’s made in maybe 10 years. For them to actually offer, “we’ll crawl something that’s different than what the user experience is now, content and data all need to match up,” that’s big change for them. For years they were like, “you have to have the user […]

How HubSpot Built a World-Class Conversational Marketing Program

How HubSpot Built a World-Class Conversational Marketing Program

Over the last few years, HubSpot’s audience has gotten chatty. Chatbots and live chat became some of the most popular ways to reach HubSpot and the humans here. For years, prospects have wanted to ask questions and get direction while navigating the website. In the past, we met this need with live chat that handed off to “coaches”. These coaches answered questions about pricing and features; they also helped free users better use their tools. Demand on this channel grew faster than our ability to hire coaches, so we scaled our live chat programs with chatbots. Those chatbots triaged, qualified, and routed prospects to the right team or content resource. […]

The 5 Best Podcast Editing Software, According to HubSpot’s Senior Podcast Producer

The 5 Best Podcast Editing Software, According to HubSpot’s Senior Podcast Producer

You’ve had the thought. You know — the one that kicks in on your way to the store, during the daily traffic jam, or underneath your subconscious before you fall asleep each night: I should make a podcast. One of podcasting’s most endearing qualities is its accessibility. Not only can anyone make a podcast, but everyone should make a podcast. Yeah, I said it. Hot take around some circles. Hitting the record button and talking into a microphone isn’t exactly going to land you on NPR. Your supportive aunt Janet might throw you a listen, but most audiences today expect a higher level of quality than an unedited, forty-five minute […]

Google’s Mueller on Myth of Hidden Tab Content via @martinibuster

Google’s Mueller on Myth of Hidden Tab Content via @martinibuster

In a Google Office Hours hangout Google’s John Mueller corrected a lingering misperception about content hidden behind tags and accordions. Specifically, he busted the myth that Google weights or values content that’s hidden behind accordions and tabs. Google Values Hidden Content Less? There’s a popular idea that Google treats content that is not immediately visible as less important. But that perception is not supported by official statements from Google. In 2013 Matt Cutts said in a video not to worry about text hidden behind a “see content” type of button. [embedded content] And in 2016 Gary Illyes affirmed that content hidden behind accordions are given full weight. no, in the […]

3 Reasons Why Video Ads Are the Future of Advertising & the Ad Types Available (Data)

3 Reasons Why Video Ads Are the Future of Advertising & the Ad Types Available (Data)

What are you planning to spend on video ads this year? According to PubMatic’s Global Digital Ad Trends report, nearly three-quarters of advertisers plan to increase their digital video ad budgets between 2019 and 2020 and only 1% of advertisers plan to decrease spending: Traditionally, brands advertised on broadcast and cable TV, but have transitioned more and more to digital ads. So, not only are brands increasing their video ad budgets, but leveraging modern channels instead of traditional methods of delivery. Digital video ads present advertisers prime opportunities for data collection, brand exposure, enhanced targeting, and personalization – capabilities that traditional TV ads can’t compete with. Digital video ads are […]

SMX Overtime: How to run effective top-of-funnel search campaigns

SMX Overtime: How to run effective top-of-funnel search campaigns

SMX Overtime is part of our SMX speaker series from SMX presenters answer questions from attendees on a variety of topics. In February, I had the pleasure of speaking at SMX West about the ins and outs of top-of-funnel search campaigns. Since then, I’ve had a few follow-up questions come in, which I’ve answered below. What kind of micro-conversion do you recommend for top-of-funnel? There are so many good options for top-of-funnel micro-conversions. Think of micro-conversions as a way of delivering information and there are so many different ways to do that. The “best” way is going to depend upon your audience. Who are you trying to reach and how […]