Want to know how (and if) you should bid on your branded terms? This post answers the most common questions on brand bidding for PPC. The post Should I Bid on Branded Terms in SEM? via @bigalittlea appeared first on Search Engine Journal.
Not everyone seeing your ad is truly qualified. Learn how to decide just who is worthy enough to see your ads in the first place. The post How to Weed Out Less Qualified Audiences from Your PPC Campaigns via @jonkagan appeared first on Search Engine Journal.
The novelty has worn off by now. Sure, maybe you’re still enjoying your new work arrangement more than your old one. I have at least one acquaintance who said he doesn’t think he can ever bear to see the inside of an office again. Or maybe not. Maybe it’s been a tough transition for you, possibly because you’re finding yourself struggling with the same kinds of productivity challenges that beset our nation’s late-night talk show hosts. But however you may be feeling, if you’re one of the millions of Americans who have suddenly begun working full-time from home amid the COVID-19 pandemic, it probably doesn’t feel like a new situation […]
SEO conversations generally center on creating content and promoting it. Something important that is rarely mentioned is in my opinion one of the most important considerations: conversions. A conversion, in the context of search marketing, is when someone performs an action that the publisher wants them to take. Generally conversions are thought of in the context of sales: When a site visitor purchases a product, that’s called a conversion, the site visitor converted from a visitor to a customer. Considerations about conversions play a role outside of sales, too. Conversion actions can be said to play a role in almost every step related to SEO. From the title tags you […]
Have you ever needed to set up delivery time slots for your online store? Creating delivery time slots allows you to keep up with customer demand for more convenient delivery. At the same time, it also allows you to create a more manageable schedule to match your delivery capacity. In this guide, we’ll share our step by step process on how to easily set up delivery time slots in WooCommerce. What are Delivery Slots and Why Set Them up in WooCommerce? Delivery slots allow customers on an online store to select a specific time and date ‘slots’ for delivery. This convenient delivery model allows customers to know exactly when they’re […]
Need more visibility on LinkedIn? Wondering how to get employees involved with your LinkedIn content strategy? In this article, you’ll discover four ways to help your employees share more company content with their personal networks on LinkedIn. Why Encourage Employees to Share Company Content on Your LinkedIn Page? Getting your colleagues involved with your LinkedIn […] The post How to Encourage Employees to Share Your LinkedIn Content: 4 Tips appeared first on Social Media Examiner | Social Media Marketing.
In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties. “In App + Web properties, traffic from bots and spiders is automatically excluded. This ensures that your Analytics data, to the extent possible, does not include events from known bots.” This news was first shared by Charles Farina on Twitter: New feature: bot filtering just launched for @googleanalytics App + Web properties. Unlike current GA, App + Web properties have bot filtering applied automatically and it cannot be disabled. https://t.co/0CJdpSn7XD pic.twitter.com/jNgzh22DJ7 — Charles Farina (@CharlesFarina) June 29, 2020 Google identifies bot traffic using a combination of internal research and the […]
Bing published an updated version of its webmaster guidelines which contains an all-new section on how Bing ranks content. In addition, an existing section on things site owners should avoid doing has been updated with further recommendations. Here’s a breakdown of the important changes to Bing’s webmaster guidelines. How Bing Ranks Content Until now, Bing’s webmaster guidelines did not contain any information about how content is ranked, which makes this a fairly significant update. Now there’s an entire section dedicated to explaining the various factors involved in ranking content in Bing search. Bing prefaces this section by noting that it does not prioritize Microsoft products and services in search results. […]
As of today, Facebook is changing the way news stories are ranked in its main feed with an algorithm update that prioritizes original reporting. In addition, Facebook’s algorithm will now demote news articles without “transparent authorship.” Facebook says both of these updates are based on user research and built with the help of feedback from news publishers and academic experts. Here’s more about each of these changes to Facebook’s ranking signals. Prioritizing Original News Facebook’s algorithm will now prioritize news articles that have been identified as original reporting. In order to identify original news articles, Facebook will look at groups of articles on a similar topic to determine which article […]
The work of a search engine optimization (SEO) consultant revolves around one central theme: Data. Especially keyword data. We collect it from a variety of third- and second-party sources, perhaps even via self-made tracking tools, to then start crunching the numbers and eventually delivering valuable insights to our bosses, clients, or prospects. However, only running a few tools and employing some analytical magic is not going to cut it. We also need to be thoughtful about how we interpret data from keyword tools and deal with any inaccuracies or inconsistencies. Just like any software program, each keyword tool has a characteristic mechanism in place for collecting, aggregating, and manipulating data. […]