Just 45% of SEO Specialists Feel Their Job is Secure via @MattGSouthern

Just 45% of SEO Specialists Feel Their Job is Secure via @MattGSouthern

A survey of nearly 500 SEO specialists reveals that less than half feel secure in their positions, citing algorithm changes as a source of worry. Roughly 80% of SEOs are concerned algorithm changes will negatively impact their career. Nearly 3 in 4 are concerned that algorithm changes will have negative implications for the industry overall. As it turns out, those concerns are not unfounded, as 60% of SEO specialists say they’ve experienced layoffs or firings as a result of algorithm changes. Despite nearly 1 in 4 SEOs perceiving their job security as precarious, most report a high level of job satisfaction. SEO Job Satisfaction Over two-thirds of SEOs report satisfaction […]

Meta descriptions and branding have the most influence on search clickthrough, survey finds

Meta descriptions and branding have the most influence on search clickthrough, survey finds

Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result, according to a study conducted by Ignite Visibility. Two-thirds of survey respondents also said that more ads would make them want to use Google less, and the majority agreed that Google is improving its search results by including featured snippets and other SERP features. The survey polled over 500 participants aged 25–60. Source: Ignite Visibility. The biggest influence on clickthrough. When asked which factor most influenced their decision to click on a result, 62.9% of respondents said it was the description, 24.2% said it was the brand name […]

SMX Overtime: Here’s how multi-location brands can manage their local listings

SMX Overtime: Here’s how multi-location brands can manage their local listings

During my “Local presence management for multi-location brands” session at SMX East, attendees asked questions about review rankings, duplicate listings and pages and local franchise challenges so I wanted to take the time after the event. 1. I see a lot of companies with a small number of reviews ranking higher than other local companies with 100s of reviews. Both are local. If reviews are 75% why would a company with 5 reviews outrank a company with 100 reviews? Some multi-location businesses that have fewer reviews than another multi-location business may still rank higher for a few reasons.  The first is proximity or location. There are certain categories where the […]

4 Hidden Hreflang Challenges for International SEO via @motokohunt

4 Hidden Hreflang Challenges for International SEO via @motokohunt

In the world of international SEO, the hreflang element is one of the most impactful tools for SEO professionals and website owners. Having the wrong language or country pages showing up in the search results is a fairly common problem among global websites, even when there are no duplicate language sites. It may not be a site-wide issue and only happens with certain search queries. In the old days, we had to create target country signals for every market to designate its location by distinct differences, such as ccTLDs and server locations, but that didn’t solve all of the geotargeting problems. So, when Google announced the hreflang in 2013, you […]

Microsoft: Search advertising revenue grew slower than expected last quarter

Microsoft: Search advertising revenue grew slower than expected last quarter

Microsoft reported revenues of $36.9 billion for the second quarter of the 2020 fiscal year, which ended December 31, an increase of 14% over the prior year. Revenue from search advertising ticked up just 6% year-over-year in the quarter that encompassed the holiday shopping season. Search advertising growth was lower than the company had expected, Microsoft CFO Amy Hood said on the earnings call Wednesday. The company had expected search advertising growth would be in line with the 11% seen in the previous quarter. LinkedIn revenue growth has been decelerating. Revenue increased by 24% year-over-year last quarter, down from the 25% growth of the previous two quarters. The LinkedIn audience […]

Dealing with Senior Pressure as a Junior SEO Executive via @None

Dealing with Senior Pressure as a Junior SEO Executive via @None

ADVERTISEMENT Entering the world of SEO as a junior is a big deal and hugely exciting. In a new role, which may be an introduction to the industry, the learning opportunities are endless. Your skills are also in high demand both from your direct team and from across the rest of the business. Most businesses come with a hierarchy and a wide range of experiences and seniority. A typical marketing team will consist of digital, print, brand teams and so on, each with its own management structure. For most of us, the day-to-day responsibilities of our role, mean we come into contact with senior members of our own company or, […]

Long Tail Keywords and SEO via @martinibuster

Long Tail Keywords and SEO via @martinibuster

If you visualize a typical X and Y axis graph, popular keywords are bunched up in a HUGE group to the left while descending to the right is a long descending line of less popular keywords numbering in maybe the trillions – It’s an ever growing list. Given that 15% of search queries are long tail, it’s important to understand this part of search engine optimization. The group of popular keywords on the left side are known as Head terms and the group of less popular words on the right are known as the long tail. Long Tail Keyword Myths Contrary to popular thought, long tail keywords are not three […]