Digital commerce: Microsoft Advertising’s PromoteIQ integration is now in beta

Digital commerce: Microsoft Advertising’s PromoteIQ integration is now in beta

Retail has become a significant focus of Microsoft’s efforts to support companies’ digital transformation. It bolstered the promotion and advertising segment of its tech stack for retail with the acquisition of vendor marketing platform PromoteIQ in August. Now, the awaited integration with Microsoft Advertising is in beta, Microsoft announced Thursday. The company is also starting to make its new on-site search product Microsoft Bing for Commerce available to retailers. Microsoft PromoteIQ. The commerce marketing platform, now dubbed Microsoft PromoteIQ, enables retailers to build out and control their own digital vendor marketing programs for brands selling on their sires. Retailers can configure a broad range of native ad placements and products […]

Intro to Python – Whiteboard Friday

Intro to Python – Whiteboard Friday

Python is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven’t explored this side of search, it can be intimidating. In this episode of Whiteboard Friday, Britney Muller and a true python expert named Pumpkin offer an intro into a helpful tool that’s worth your time to learn.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we’re talking all about introduction to Python, which is why I have a special co-host here. She […]

Conductor launches SEO services marketplace for Searchlight users

Conductor launches SEO services marketplace for Searchlight users

SEO technology firm Conductor is out with a new marketplace in its Searchlight platform. Agency and corporate customers can request managed services directly within the platform interface. The goal is to help alleviate some of the work for SEOs and make SEO tasks more accessible for marketers juggling SEO as just one of the channels they’re tasked with running. Marketplace. With the new Marketplace solution, marketers can request analyses, educational materials, content briefs and more from Conductor’s team of success managers. “This is a way to streamline a lot of the grunt work of SEO and also make it more accessible to those without an SEO background,” Conductor VP of […]

Marketers Deserve Enterprise Software That Doesn’t Suck

Marketers Deserve Enterprise Software That Doesn’t Suck

“Old and clunky” “So hard to use” “This makes my head hurt” “The product feels like it was built without any customers in mind” Perhaps enterprise software providers should consider one of these phrases for the tagline of their next campaign. After all, they are direct quotes from users of their tools, left on review site G2. The general consensus? Their software sucks. Really sucks. How is this still the case in 2020? We live in an age of artificial intelligence, autonomous vehicles, and augmented reality. We are awash with incredibly advanced technology. But marketers still can’t find an enterprise software solution that doesn’t make their head hurt. As far […]

DuckDuckGo, Info.com crowd out Bing in Google’s Android search options

DuckDuckGo, Info.com crowd out Bing in Google’s Android search options

Google has announced which search engines will appear on its default search provider screen for Android users in the EU. Bing will appear as an option in the United Kingdom only, while DuckDuckGo and Info.com will appear alongside Google in all 31 EU territories, The Verge first reported Thursday. Why is Google doing this? The Android search choice screen is part of Google’s efforts to comply with the European Commission’s July, 2018 antitrust ruling. An example of the search choice screen. Source: Google. How it works. Beginning on March 1, the search choice screen will be shown to users in the EU who are setting up their Android devices for […]

Businesses Still Can’t Nail Effective Communication [New Data]

Businesses Still Can’t Nail Effective Communication [New Data]

Whatever your niche or industry, there can surely be no debate — effective communication is critical to success. Businesses universally recognize the importance of sharing and documenting information effectively, both internally and with customers. And yet, counterintuitively, with more technology available than ever before, new data published by Project.co reveals that businesses are struggling as much as ever to effectively communicate. For instance, while 89% of people believe that effective communication is extremely important, only 17% of people believe their own business’ communication is excellent. (In fact, 8 out of 10 say it’s average or even poor.) People know the stakes are high here. But still, they can’t get things […]

Google Discover: What It Is and What Marketers Need to Know

Google Discover: What It Is and What Marketers Need to Know

Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites. And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover. But, despite Google Discover’s effectiveness in pulling in mobile traffic, a lot of marketers still don’t know what it is or how it can be leveraged in the online marketing world. In this blog post, I’ll explain what Google Discover is, why marketers need to know about it, and how you can increase the chances of your content getting highlighted on the platform. After the […]

The dangers of misplaced third-party scripts

The dangers of misplaced third-party scripts

I was recently helping one of my team members diagnose a new prospective customer site to find some low hanging fruit to share with them. When I checked their home page with our Chrome extension, I found a misplaced canonical tag. We added this type of detection a long time ago when I first encountered the issue. What is a misplaced SEO tag, you might ask? Most SEO tags like the title, meta description, canonical, etc. belong in the HTML HEAD. If they get placed in the HTML BODY, Google and other search engines will ignore them. If you go to the Elements tab, you will find the SEO tags […]

The 3 Biggest Benefits & Disadvantages of Bidding on Competitors in Paid Search (3 Examples)

The 3 Biggest Benefits & Disadvantages of Bidding on Competitors in Paid Search (3 Examples)

Bidding on competitor keywords has become common practice for PPC advertisers because when done correctly, it can significantly increase brand awareness, traffic, and even customer acquisition. After all, if someone is looking for your direct competitor’s products or services, they’re likely interested in yours, too. But, if you’re not careful, you could end up worse off than you started, with a low CTR, a worse Quality Score, and more expensive ads. So rather than blindly jumping into competitor targeting, let’s first take a look at what it is, the pros and cons, and some examples to help you decide whether or not you should bid on competitor keywords. What is […]

Twitter Provides a First Look at Coming Feature Which Will Enable Users to Limit Who Can Reply to their Tweets

Twitter Provides a First Look at Coming Feature Which Will Enable Users to Limit Who Can Reply to their Tweets

In October last year, as part of an interview with The Verge, Twitter’s head of product Kayvon Beykpour noted that he and his team were investigating the potential of a new capability which would enable users to restrict the audiences of their tweets. As part of a broader discussion about the rise of ephemeral messaging, and its potential for Twitter, Beykpour, noted that: “I’m very interested in exploring how we might give customers more control. Where ephemerality is just one of those dimensions, I think there are other dimensions that, while we can get excited and talk about ephemerality because there’s lots of other standards of how other apps do this, I […]