Who’s Complaining, and What Are the Most Common Reasons for Calling Out Businesses on Social? [Infographic]

Who’s Complaining, and What Are the Most Common Reasons for Calling Out Businesses on Social? [Infographic]

Social media has given everybody a voice, and increasingly, people are using that to share their opinions about everything – from politics, to TV shows, to the latest sports event. And most notably, in a marketing context, they’re also sharing insights into their varying brand experiences, both positive and negative. No doubt you’ve seen plenty of brand complaints and criticisms via tweet and post – but what are people most likely to take to social to complain about, and on which platforms are they more likely to do it? That’s the focus of this new study conducted by the team from WhoIsHostingThis?. They recently surveyed more than 1,000 people to […]

Facebook Will Crackdown on Fake Review Sellers Following Push from UK Regulators

Facebook Will Crackdown on Fake Review Sellers Following Push from UK Regulators

Facebook has vowed to take more action in removing fake reviews and fake review sellers from its platform after the UK Competition and Markets Authority (CMA) issued a warning to both Facebook and eBay over the impacts of allowing the online fake review marketplace to thrive. As reported by TechCrunch, last June, the CMA warned both companies that they needed to take more action to prevent the sale of fake reviews on their platforms. As per the CMA’s statement: “The Competition and Markets Authority has found troubling evidence that there is a thriving marketplace for fake and misleading online reviews. After web sweeps performed in the period November 2018 to June 2019, […]

Facebook Outlines New ‘Video Traffic Source Insights’ and Provides Video Tips

Facebook Outlines New ‘Video Traffic Source Insights’ and Provides Video Tips

Back in November, Facebook announced a coming new addition for its Creator Studio dashboard called ‘Traffic Source Insights’ which would provide a more direct overview of video watch time and retention metrics within four separate audience categories – ‘Followers’, ‘Shares’, ‘Recommended’ and ‘Paid’. These new insights provide more specific perspective into who, exactly, is watching your Facebook video content, thereby giving you more guidance as to where you should be focusing in order to improve your performance, dependent on your goal/s. This week, Facebook has announced that Traffic Source Insights is now being rolled out within Creator Studio, while it’s also provided some new tips on how to use this data, along […]

TikTok Adds New Rules to Ban Harmful Misinformation in the App

TikTok Adds New Rules to Ban Harmful Misinformation in the App

With discussion around misinformation on social media set to ramp up yet again as we head towards the 2020 US Presidential Election, rising video app TikTok has this week announced a new revision of its Community Guidelines, which includes a specific section that outlaws the sharing of misinformation within the app. As explained by TikTok: “The Community Guidelines we’ve published today give users far more detail than previous versions. […] Users will also notice that we’ve grouped violations into 10 distinct categories, each of which includes an explanation of the rationale and several detailed bullet points to clarify what type of misbehavior would fall into that category. These changes offer clarity […]

100 Remarketing Stats to Guide Your Paid Advertising Strategy in 2020 [Infographic]

100 Remarketing Stats to Guide Your Paid Advertising Strategy in 2020 [Infographic]

Published Jan. 9, 2020 Are you considering implementing a remarketing campaign in 2020? Want to know how to get more ROI from your paid advertising strategy? The team from Digital Marketing Jobs share the stats you need to know in this infographic. They break things down as follows: Why marketers need remarketing How remarketing works The different types of remarketing Remarketing performance by sector Remarketing and social media Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

Instagram Creators are Building Huge Audiences from Viral Stories Effects

Instagram Creators are Building Huge Audiences from Viral Stories Effects

With Instagram become the social place to be, more and more creators and brands are working to build their Insta audiences, and maximize the reach of their posts. Are you looking to grow your Instagram audience in 2020? Of course you are, everyone is, but the problem that many have found is that building a large following on Instagram isn’t as easy as it is (or was) on Facebook and Twitter. Now, users are more wary about cluttering their feeds, and less open to adding everyone they meet. But there may still be a way to fast-track your Insta following. No, not buying followers (don’t do that), but creating your […]