How to Use Tools to Determine Which Content to Re-Optimize: A Step-by-Step Guide

How to Use Tools to Determine Which Content to Re-Optimize: A Step-by-Step Guide

Why is everyone and their grandparents writing about content re-optimization? I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the fastest technique for improving rankings and driving more traffic. As a matter of fact, in this previous Moz post, we showed that rankings can improve in a matter of minutes after re-indexing. But why does it work? It’s probably a combination of factors (our favorite SEO copout!), which may include: Age value: In a previous study we observed a clear relationship between time indexed and keyword/URL performance, absent of links: More comprehensive content: Presumably, when re-optimizing content you are […]

7 reasons why you need to update your reputation management strategy in 2020

7 reasons why you need to update your reputation management strategy in 2020

The reputation management industry has come a long way since the BIA Kelsey Group predicted that it would become a $5 billion industry sector by 2016. Indeed, there are more review management solutions, sentiment analysis monitoring services, and agencies engaged in ORM than ever before! However, I am not certain that I would call online reputation management a “mature” industry, yet. Search algorithms have become more sophisticated, making search engine optimization of positive content more challenging to supplant negative items in search. Social media platforms, responsive to criticisms for enabling astroturfing in politics, have tightened security such that it is more challenging for agencies to manage accounts on behalf of […]

Responsive search ads available globally in all Microsoft Advertising interfaces

Responsive search ads available globally in all Microsoft Advertising interfaces

After running responsive search ads in open beta for several months, advertisers in all available markets can now set up responsive search ads in their Microsoft Advertising accounts. Recommendations for RSAs. Responsive search ads (RSAs) are available via the web UI, Editor and Microsoft Advertising API, the company announced Monday. You can also import RSAs you’ve set up in Google Ads. Here’s a look at the RSA editing pane in Microsoft Advertising Editor with fields to enter multiple headlines and descriptions. The system then automatically serves headline/description combinations predicted to improve click-through rates. You have the option to pin headlines and descriptions if you have to ensure specific content always […]

Google rolling out desktop search redesign with black “Ad” label, favicons for organic results

Google rolling out desktop search redesign with black “Ad” label, favicons for organic results

Back in May Google released a redesign for the mobile search results with a new black “Ad” label and favicons by the URLs in the organic search result snippets. Several months after that launch, Google is now rolling out this redesign to desktop search results. The announcement. Google announced this on Twitter Monday in the following tweet: Last year, our search results on mobile gained a new look. That’s now rolling out to desktop results this week, presenting site domain names and brand icons prominently, along with a bolded “Ad” label for ads. Here’s a mockup: pic.twitter.com/aM9UAbSKtv — Google SearchLiaison (@searchliaison) January 13, 2020 Before. Here is a screen shot […]

8 Examples of Influencer Marketing on TikTok

8 Examples of Influencer Marketing on TikTok

Since TikTok launched in 2017, marketers have been trying to wrap their minds around the odd-ball video platform. Now, many are realizing that the key to brand awareness might involve sponsoring influencer content on the app. Why does this strategy make sense? There are a few great reasons why influencer marketing can be beneficial on a new or niche app like TikTok. First of all, rather than spending weeks or months analyzing the app and its audiences to determine what content will be interesting, you can work with an influencer who has a decent following, videos with high engagements, and a visible track record of reaching the TikTok audience. Additionally, […]

5 Examples of Sensory Branding in Retail

5 Examples of Sensory Branding in Retail

When I was in middle school, the coolest place to shop was Abercrombie & Fitch. I loved going in and picking out my favorite jeans and hoodies. The issue was that my mom — who I depended on to drive me to the mall — couldn’t stand going into the store. Why? Long story short, she referred to her experiences at the Abercrombie store as “sensory overload”. Now, I don’t know if you’ve been in an Abercrombie & Fitch store before, but it’s quite dark due to their dim lighting. They also spray their identifiable and unique perfumes and colognes everywhere — on, above, below, and around all of their […]

How to Build a Product Ecosystem Buyers Will Want to Be In

How to Build a Product Ecosystem Buyers Will Want to Be In

When I hear the word ecosystem, I think of my science class as a kid. Specifically, I remember having to choose an environmental ecosystem to do a project on. I chose the tundra ecosystem and talked about how the living and nonliving things in this climate worked together to survive the harsh, frozen, and typically snow-covered environment — none of them would make it without the value each element and organism provided. You might be wondering why I’m telling you this story (a valid thought on your part, if that’s the case). Here’s my logic: An environmental ecosystem functions in a very similar way to a product ecosystem. A product […]

Google January 2020 Core Update rolling out later today

Google announced on the @SearchLiaison Twitter handle Monday morning that it is rolling out a new core update later today — the first core update for 2020. Google generally now rolls out these algorithmic updates every few months or so. The announcement. Google said, “Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the January 2020 Core Update. Our guidance about such updates remains as we’ve covered before.” Previous updates. The most recent previous core update was the Sept. 2019 core update. That update felt weaker to many SEOs and webmasters, as many said it didn’t have as big […]

Google’s ‘My Business Provider’ program replaces ‘Trusted Verifier’ for GMB outreach

Over the weekend Darren Shaw pointed out and Mike Blumenthal posted about the new Google My Business Provider program (MBP) being rolled out. It supplants the now shuttered Google Trusted Verifier Program. Both programs have the same goal: simplify verification of local business listings at scale for Google My Business by allowing third parties to expedite the process. According to several studies over the past few years, a substantial number of GMB profiles remain unclaimed (e.g., 56% in 2016, 32% in 2018). Seeking those with lots of SMB relationships. The program, like its predecessor, enlists “groups or organizations handling large amounts of business data” to help local businesses claim their […]