Social Media Demographics for Marketers in 2020

Social Media Demographics for Marketers in 2020

We get it, fellow marketers —sometimes, you just need the numbers. The new year means a lot of things: new life changes, new opportunities, chances to change lives, and, for marketers, new campaigns to plan. The juggernaut known as social media only gets bigger with every new year, and because of that, demographics shift with it. And, ultimately, keeping on top of important numbers before your social media campaigns can help you with ROI in the long run. Here, we’ve compiled the state of social media demographics, optimized with the most important data you need to know about your audience and shaping your personas for 2020, including everything from Instagram […]

What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation, where we crunch the numbers to see what sets the high-performing websites apart. We’re privileged to count a number of particularly high-performance websites among our dataset participants. There have been over twenty international digital marketing awards won by a spread of participant websites in the last three years. In these findings, you’re getting insights from the global top tier […]

Google buys Pointy to bring SMB store inventory online

Google buys Pointy to bring SMB store inventory online

Google is acquiring Irish startup Pointy, the companies announced Tuesday. Pointy has solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. The terms of the deal were not disclosed, but Pointy had raised less than $20 million so it probably wasn’t an expensive buy for Google. But it could have a significant impact for the future of product search. Complements local inventory feeds. This acquisition will help Google offer more local inventory data in Google My Business (GMB) listings, knowledge panels and ads especially. It complements Google Shopping Campaigns’ local inventory ads, which are largely utilized by enterprise merchants and […]

How to Make a Dramatic Career Shift, According to a Freelancer Who Made $3 Million

For many of us, New Years Resolutions likely include less social media, more time with friends, or a renewed focus on health and wellness (which is probably why my gym is packed throughout the month of January … ). And, as it turns out, there’s another popular New Years Resolution for many people in 2020 — a career shift. In fact, a new study from Fiverr and YouGov shows over half of American workers (59%) want to make changes to their careers in the new year. Among other things, these changes include location shifts, industry shifts, the ability to work remote, or a desire to pursue a passion. If you’re […]

Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions

Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions

Google is extending the availability of bid and budget simulators to more smart bidding strategies. Bid simulator for Target ROAS. The bid simulator has been available only for manual and Target CPA bidding. It’s now available for Target ROAS campaigns. The screenshot below shows a bid simulator for Target ROAS portfolio strategy, but you can also see the simulator icon at the ad group level in Target ROAS campaigns that aren’t using a portfolio strategy. Target ROAS bid simulators are now available in Google Ads. The simulator works the same way it does in manual and Target CPA bidding campaigns. The projected impact of a change is based on your […]

See How Full Sail University Increases Student Enrollment with Targeted Post-Click Experiences (3 Examples)

See How Full Sail University Increases Student Enrollment with Targeted Post-Click Experiences (3 Examples)

Many advertisers don’t realize that their post-click experiences deserve the same attention and focus as their ads, and it causes their conversion rates to suffer. When ads and post-click pages convey the same narrative, not only are user expectations successfully met, but credibility is established — and consumer trust and credibility play a crucial role in winning conversions. This is especially true in the higher education industry, where students are extra cautious about where to invest a large chunk of their money. We previously examined how Ashford University and Capella University use dedicated post-click experiences to acquire new students — now let’s see how Full Sail does the same. How […]

How to Fix the Error Establishing a Database Connection in WordPress

How to Fix the Error Establishing a Database Connection in WordPress

Are you seeing the ‘Error establishing a database connection’ notice on your WordPress website? It is a fatal error that makes your WordPress website inaccessible to the users. This error occurs when WordPress is unable to make a connection to the database. A number of things can affect your WordPress database connection which makes it a bit difficult for beginners to troubleshoot. In this article, we will show you how to easily fix the error establishing a database connection in WordPress. What Causes Error Establishing a Database Connection in WordPress? The ‘Error establishing a database connection’ issue can be caused by incorrect database information in your WordPress settings, corrupt database, […]

What is Local Advertising and How Does it Work? [+ Examples]

What is Local Advertising and How Does it Work? [+ Examples]

A couple of years ago, I ran to every grocery store and convenience store in my area, looking for one specific thing. I wasn’t going to rest until I found it, and it took months upon months of searching high and low, almost every week, until finally, my eyes settled on the slender, enticing beauty in front of me, right there in my local grocery store. A bottle of Coke with my name on it. Finally, I could indulge in a drink I don’t even prefer, just because my name was on it. This is the effect of the Share A Coke campaign: a global company taking steps to localize […]

12 Best Screen Recorders to Use for Collaboration

12 Best Screen Recorders to Use for Collaboration

During my HubSpot on-boarding, marketing new hires had to watch recorded product demonstrations to learn the platform. These videos typically included a screen recording, webcam footage, and narrated audio to go along with it. Those training videos were recorded using screen recording software, which can be used to record a portion or the entirety of your computer screen. These recordings often include audio and cursor movements. For your team, screen recorders can be used for several reasons — from creating tutorials for your website to recording a recurring tech issue to sending your marketing team a quick note instead of an email. Plus, we can’t forget about product demos and […]