Header Tags: What They Are and How to Use Them

Header Tags: What They Are and How to Use Them

When I first started blogging, I had no idea how to structure my posts to rank for search engines, or even why it was important. I just threw in bolded words and phrases that looked good, and hoped to be randomly selected for the search engine results page (SERP). Now, I know there is a science, and what I was throwing into my blog posts to make them look professional was called header tags — which is an important tool for comprehension and SEO. When we talk about header tags, we’re talking about those bolded words that separate sections on blog posts. To illustrate, the header tag referred to in […]

Bridging SEO and web development: How to get developers on your side

Bridging SEO and web development: How to get developers on your side

The success of any given campaign can depend on your team’s ability to get buy-in from the right individuals. Sometimes, it’s upper management and other times it’s your web developer counterparts who are likely juggling their own set of priorities. “The ultimate goal is the same,” said Jenny Jiang, SEO developer for design and engineering software creator Autodesk, “we want to drive revenue.” Ideally, a common goal would be enough to get the development team on board with your efforts, but it also helps to have a few strategies to improve your relationship with them. Jiang will be presenting ways to nurture a healthy, productive environment where both SEOs and […]

Google to experiment with more desktop search changes after favicon/black ad label rollout

Google to experiment with more desktop search changes after favicon/black ad label rollout

Google announced today on Twitter that it will begin testing more variations and changes to the desktop search results based on early feedback from users around the favicon and black ad label rollout on desktop. Positive results. Google told Search Engine Land with the mobile rollout that happened several months ago, that “design has been well received by users on mobile screens, as it helps people more quickly see where information is coming from and they can see a prominent bolded ad label at the top.” With the desktop rollout from a week or so ago, Google said that “early tests for desktop were positive, we are always incorporating feedback from […]

Systematically upgrade your existing content: Here’s how (and when) to do it

Systematically upgrade your existing content: Here’s how (and when) to do it

The beginning of a new year is an ideal time to build a new content strategy for your business. One of the easiest tactics to generate new traffic is also one of the most overlooked: Updating and expanding your old content. The benefits of content upgrades Unlike fine wine, the content on your site doesn’t necessarily age well, with some pieces degrading as time goes on. Creating new content is not always needed when you have a body of good content that can be made to work harder and deliver quick results with some refreshing. Upgrading existing content provides the following benefits: Provides a better user experience: Users read your […]

27 Best WordPress Magazine Themes of 2020 [FREE + PAID]

27 Best WordPress Magazine Themes of 2020 [FREE + PAID]

Are you looking for the best WordPress magazine themes for your website? Content-rich websites need different layouts that can help them promote all new and important content at once. WordPress magazine themes are designed to do just that. In this article, we’ll share some of the best WordPress magazine themes that will help your content shine. Getting Started with a WordPress Magazine Website WordPress is the best website builder for building a magazine site. It currently powers over 34% of all websites on the internet. If you want to make a magazine website with WordPress, then the first thing you’ll need is a domain name and web hosting. Magazine websites […]