SEO for 2020 – Whiteboard Friday

SEO for 2020 – Whiteboard Friday

It’s a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You’ll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy from this year on into the future.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we […]

Step by Step Guide to Creating a Website

Step by Step Guide to Creating a Website

In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. Today, having a website is as necessary for a company as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or, maybe you’re looking to update your company’s outdated website. Whatever the case, creating a new website can feel overwhelming, particularly without technical expertise or a budget for web developers.To alleviate any frustration you might feel, we’ve put together a comprehensive, step-by-step guide to creating a website. Best of all, you won’t need a coder, web designer, or […]

How to Understand & Calculate Statistical Significance [Example]

How to Understand & Calculate Statistical Significance [Example]

Have you ever presented results from a marketing campaign and been asked “But are these results statistically significant?” If you were feeling snarky, you might have responded “Well, the results are different from what we saw before. Isn’t that significant?” All kidding aside, as data-driven marketers, we’re not only asked to measure the results of our marketing campaigns, but also to demonstrate the validity of the data. Just recently, I had a call with a customer asking that exact thing. The two marketers had each created a version of a landing page and used HubSpot’s A/B testing functionality to collect the results. They had a friendly wager over which one […]

Apple’s big maps makeover now available across U.S., Europe coming soon

Apple’s big maps makeover now available across U.S., Europe coming soon

There’s an old advertising slogan that goes, “You never get a second chance to make a first impression.” The same might be said of Apple Maps, which had a botched launch in 2012 and has spent “billions” trying to play catch up with Google Maps, which celebrates its 15 year anniversary next week. Feature and usability improvements. Earlier today, Apple announced that its rebuilt Maps application is now in general availability across the U.S. and will be coming soon to Europe. The newish Apple Maps has a range of improved features and content: Look Around: 360-degree street-level photography, like Google Street View Collections: personalized places lists that can be shared […]

The digital marketing transformation led by Google and Amazon

The digital marketing transformation led by Google and Amazon

In digital marketing, 2019 was the year that the big players evolved from their core branding identities, showing advertisers that they could reach customers in more ways than ever before. Google and Amazon in particular were on a mission to capture more advertising dollars and greater customer engagement, implementing various changes. What is driving these changes, and how should retailers approach the two platforms in 2020? Google’s role is not limited to the middle of shopping journeys; they can be at the beginning and end, too. Google’s been working on shedding its image as “just a search engine” for a few years now, but in 2019 it took its greatest […]

What’s happening with featured snippets?

What’s happening with featured snippets?

[embedded content] There’s a lot of changes happening to featured snippets. Google still plans to remove them from the right side and into the main listings. But there have been some additional questions raised about how we look at ranking in the SERPs. Rank Ranger’s Mordy Oberstein explains what’s been happening since Jan. 22 and how things stand in the SERPs as of today. Below is a transcript of the video. Hi. My name is Mordy Oberstein and I’m the CMO of Rank Ranger. I want to talk to you today about featured snippet de-duplication. What has happened? What has not happened? What’s been a bit problematic along the way. […]

With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?

With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?

Made famous among SEOs by Rand Fishkin’s zero-click posts and presentations, analytics firm Jumpshot is being shut down by its corporate parent Avast. Avast CEO Ondrej Vlcek said in a blog post that the subsidiary’s operations would be immediately terminated, following critical articles about Jumpshot’s data-collection and sales practices, Jumpshot data from Avast installations. Jumpshot analytics were based on Avast data. Avast offers anti-virus protection and other services. Avast says its software is installed on roughly 435 million active devices, while Jumpshot claims it collected data from more than 100 million devices. Jumpshot promised marketers the ability to “understand consumers’ entire path-to-purchase online.” The company’s customers included Unilever, Microsoft, IBM, […]

Which Instagram Story Formats Really Engage Viewers [New Research]

Which Instagram Story Formats Really Engage Viewers [New Research]

In 2019, Instagram Stories hit 500 million daily users. Since launching in 2016, the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat, TikTok, and its owner’s own platform: Facebook Stories. Even if you’ve already published a handful on branded Stories, you still might want to up your game by making them even more engaging. After all, Stories can provide great benefits related to audience engagement, brand awareness, and even purchase-related conversions. Despite the growing number of benefits that Instagram Stories offers brands, crafting good content still takes time, energy, and brainstorming. Even when you put your best efforts into creating […]

Types of Blogs that Make Money in 2020

Types of Blogs that Make Money in 2020

Blogs are all about you — what you want to write about, create, and share with the world. That’s probably the best part about them:the opportunities are endless. You’ve probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. For that, I refer you to the first paragraph of this post, as well as the ones to come. From music to marketing, the type of blog you create should be one catered to your interests. Without that motivation, it’s unlikely […]

How to Use & Promote Inclusive Language at Your Organization

How to Use & Promote Inclusive Language at Your Organization

Unknowingly, we carry our own implicit biases with us every day, even as we attempt to make casual conversation. For instance, your coworker might say, “Sorry I missed the meeting — my doctor was incredibly late to our appointment.” Without thinking, maybe you respond, “Oh! I’m sure he had a good reason though, right?” After a pause, perhaps you recognize your mistake — Oh wait … why did I assume the doctor is a man? Language has the ability to build relationships and forge connections, but it’s equally liable for creating barriers and impacting someone’s sense of belonging. And feeling like you’re able to bring your authentic self to work […]