The Content Campaign Process to Get Consistently Close to Insane ROI via @simonpenson

The Content Campaign Process to Get Consistently Close to Insane ROI via @simonpenson

Let’s start with an assumption. If you work in-house and have any level of responsibility to the performance of organic search you are actively engaged in “campaign content” for links. And while this may be an unpopular opinion my view is that, in the majority of cases at least, such a strategy is misplaced at best. But before you shoot me down understand that this is a view formed from completing more than 130 such campaigns for brands across almost every vertical and jurisdiction over the last 10 years. But before you cancel all plans and revert to old school link building and on-page SEO, this post is not a […]

Google Explains Gradual Declines in Ranking via @martinibuster

Google Explains Gradual Declines in Ranking via @martinibuster

In a Webmaster Hangout Google’s John Mueller answered why a site might be gradually losing traffic. Once you know the reasons you’ll be better positioned to take action to reverse a traffic decline. Links and Content Not Always to Blame The publisher asked if their backlinks (50% from a single subdomain) and content (auto-generated) were to blame for the gradual drop in rankings (emphasis on gradual month to month gradual drop). Mueller’s answer: “I don’t think that any of your changes that you’re seeing are related to this content and those particular links. But it’s probably… a more general thing. In particular when you’re seeing kind of a gradual drop […]

Google Updates Image Search With Icons for Products, Recipes, & Videos via @MattGSouthern

Google Updates Image Search With Icons for Products, Recipes, & Videos via @MattGSouthern

Google is updating its image search results pages with icons indicating what type of content the images lead to. If an image surfaced in search results comes from a product page, a recipe, or a video, Google will highlight it with a special icon. Danny Sullivan, Google’s Search Liaison, shared the following example on Twitter: As shown in the example, you can mouse-over the icons to either expand the text or reveal the length of a video. Sullivan says this change is rolling out later in the week to Google Images on desktop. Google Giveth and Google Taketh Away The new icons for product, recipes, and videos in image search […]

Google PageRank, Simplified: A Guide for SEO Beginners via @beanstalkim

Google PageRank, Simplified: A Guide for SEO Beginners via @beanstalkim

There was once a time when there was no SEO metric more important than PageRank. You could buy it. You could sell it. And that was the problem Google created for themselves when they gave us pesky marketers the green bar. It was called toolbar PageRank. And it broke Google. We’ll get into that a bit further below. But first, let’s go back even further. The Origins of a Search Engine In 1996, Sergey Brin and Larry Page, together with some other academics at Stanford who likely regret not getting more heavily involved with what it became, developed and patented the system that would be trademarked as PageRank. The patent […]

Are Blog Comments Useless for Link Building? via @shellyfagin

Are Blog Comments Useless for Link Building? via @shellyfagin

Editor’s note: “Ask an SEO” is a weekly column by technical SEO experts Shelly Fagin, Ryan Jones, Adam Riemer, and Tony Wright. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! This week for Ask An SEO, we have a question from Ed in Memphis. He asks: “Are blog comments useless for link building?” If you run or manage a WordPress site today, especially one that hasn’t activated Akismet for spam protection, you know all too well that people love to try and comment on blog posts purely for the sole purpose of dropping a link in the comments. I can see […]

8 Tips to Make Your Data Visualization More Engaging & Effective via @theshelleywalsh

8 Tips to Make Your Data Visualization More Engaging & Effective via @theshelleywalsh

Instead of telling people about a story/data/information, show them. Humans are inherently programmed to respond to the visual and our brains process images 60,000 times faster than text. Images seen for just 13 milliseconds can be identified – hence why advertising is so reliant on logos and imagery. One simple chart or graphic can provide a near-instant understanding and grasp of complicated data sets. For this reason, journalism has used charts and infographics for years to supplement stories. In fact, visualizations are so successful at telling a story that now they are often the mainstream story and not the supporting act. Just to be clear, real data visualization is a […]

Google Images to replace dimensions overlay on image thumbnails

Google Images to replace dimensions overlay on image thumbnails

Google Images will soon replace the dimensions information you see in the image search results, as you overlay your mouse cursor over a specific image thumbnail. Google will replace the dimensions information with product, recipe, video, and soon, licensable labels based on the query. What is changing? Here is a screenshot highlighting the dimensions section of the image thumbnail in Google Image search: By the end of this week, a Google spokesperson told Search Engine Land, the image size dimensions will be replaced with product, recipe, video, and soon, licensable labels. Google was unable to share a screenshot of the new change. We will update this story when we see […]

Your Social Media Career: What’s Next From Here? via @simplymeK

Your Social Media Career: What’s Next From Here? via @simplymeK

ADVERTISEMENT As a social media manager, I get it. We are the wearer of many hats in the marketing world – from project management to crisis communications, to content managers. We are on at all times and because of this fact, we can get easily burnt out leaving us to think, what’s next for my social media career? Worry no more. Here are some avenues to consider as you explore your next step, whether you continue to work in communications or decide to explore something a bit different. There’s something for you! Social Media Career Transferable Skills So you’re thinking about taking the next step in your career, whether it […]

5 Examples of Brands Newsjacking in 2019

5 Examples of Brands Newsjacking in 2019

Shortly after the announcement that Prince Harry and Meghan Markle were “stepping away” as senior members of the Royal Family, Madame Tussauds Wax Museum also made news by removing Harry and Megan from a wax display of the Royal family. But, the famous wax museum’s publicity stunt isn’t the only example of a brand that’s leveraged a news event to gain awareness or viral attention. In fact, this tactic has been used by marketers throughout the 2000s. It’s often called “newsjacking.” Newsjacking is when a brand or firm mentions or creates a campaign centered around a major, well-discussed news item. It’s slightly different from a publicity stunt in that the […]