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After first announcing its intention to simplify Messenger back in 2018, Facebook is now close to launching the next stage, with TechCrunch reporting that The Social Network is rolling out an updated layout for Messenger which eliminates the ‘Discover tab’, taking it down to simply ‘Chats’ and ‘People’ as your in-app navigation options. As you can see in this example, provided by social strategist Jeff Higgins, there are now only two tabs, which puts the focus squarely on your private conversations – here’s a shot of the current Messenger layout for reference: As noted, that aligns with Facebook’s push to make Messenger more focused. Back in 2018, then chief of […]
Over the last year, YouTube has been working to improve its relationship with creators, after various decisions in the past which have negatively impacted monetization, distribution and more. Those efforts have seen significant improvements in its systems, and have been largely welcomed by the creative community – but then, earlier this month, the platform announced that it generated some $15 billion in ad revenue for 2019, up 36% from the previous year. That’s obviously a great result for YouTube, but creators have rightfully questioned where their cut of that huge chunk of change might be. While the systems have improved, if YouTube is generating billions off their work, there’s seemingly more […]
I mean, it’s not a good look, no matter how you view it. In a blow for Twitter’s enhanced election security measures, CNN has this week reported that a teenager was recently able to create a fake political candidate account, using a fake photo, then get it verified by Twitter, adding to the candidate’s legitimacy. As explained by CNN: “Earlier this month, [Andrew] Walz’s account received a coveted blue checkmark from Twitter as part of the company’s broader push to verify the authenticity of many Senate, House and gubernatorial candidates currently running for office. But there’s just one problem: Walz does not exist. The candidate is the creation of a […]
After announcing new rules around the use of memes by political candidates last week, Facebook has now sought to add an extra level of transparency to such usage by providing a real-time list of political branded content on Facebook and Instagram, which anybody can view in CrowdTangle at any time. Facebook was forced to take action on the use of memes after US Democratic Presidential hopeful Michael Bloomberg partnered with a group called ‘Meme 2020’ in order to commission the creation of memes by various Instagram influencers to help boost his messaging. But while Facebook did implement new rules around the usage of memes by candidates, it also refused to add […]
Facebook has added a new element to its 3D photos option, with its system now able to simulate depth in any image, enabling you to convert any static picture into a 3D post. As explained by Facebook: “Our 3D Photos feature has [thus far] relied on the dual-lens “portrait mode” capabilities available only in new, higher-end smartphones, so it hasn’t been available on typical mobile devices, which have only a single, rear-facing camera. To bring this new visual format to more people, we have used state-of-the-art machine learning techniques to produce 3D photos from virtually any standard 2D picture. This system infers the 3D structure of any image, whether it is […]
When you think of viral marketing, your mind probably wanders to that Oreos “You can still dunk in the dark” tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013’s Super Bowl power outage. Or perhaps you think of the Dove “Real Beauty Sketches,” a video with more than 67 million views to date. When these global brands go viral, it’s not a huge surprise. Global brands have agencies and well-staffed marketing teams standing by to handle the good, the bad, and the ugly that can result when they go viral. But what happens to the little guys? What happens to small brands that hit on marketing gold, […]
Are agencies going to be expected to “manage to the recommendations”? That’s among the concerns I heard from many marketers after Google announced the performance portion of the Google Partner program requirements will be evaluated based on manager account optimization scores starting in June, with added focus on Google’s automated recommendations. This change, in particular — and reaction to it — strikes at the tension between the benefits and limitations of automation and marketers’ relationship with the platforms designing the automation. There are the positives of big data insights, time-saving efficiencies. And yet, the systems don’t have the full view of an individual business, they are still training (on advertisers’ […]
Planning your paid social campaigns well ahead of your peak periods — whether seasonal, holiday or promotional — help ensure you hit your goals. Michelle Stinson Ross, marketing operations director at Apogee Results, offered tips on how advertisers can get the most out of seasonal social ads at SMX West in San Jose last week. As part of a deep focus on digital commerce marketing, speakers discussed ways social commerce and shoppable media are transforming the way online retailers approach digital marketing. Stay top of mind “Paid social sits much higher in your sales funnel than paid search does. Just think about it… Are human beings really able to search […]
I have previously written about why keyword research isn’t dead. A key theme I continually make is that keyword categorization is incredibly important in order to be useful so that you can optimize towards topics and clusters rather than individual keywords. My keyword research documents often exceed 20k-50k keywords which are normally broken into two, three or sometimes more categories reflective of the site taxonomy in question. As you can see, I have categorized the keywords into 4, filterable, columns allowing you to select a certain “topic” and view the collective search volume for a cohort of keywords. What you can’t see is that there are over 8k keywords. A […]
