Author Bio Signal for Content via @martinibuster

Author Bio Signal for Content via @martinibuster

I recently participated in a lively discussion with Bill Slawski and Gordon Campbell about authorship and discovered a number of ideas about authorship signals that can provide value to a website. Authorship is Not a Ranking Factor One thing Bill Slawski and I agreed upon is that an author bio is not a part of an algorithmic ranking factor. There is no evidence to indicate that a site will lose rankings simply because articles are missing an author bio. However we both agree that there may be indirect influences for helping a site rank better. Benefits of an Author Bio There are clear benefits and advantages to an author bio. […]

Amazon Sponsored Product Ads Are Rising in Price, New Report Says via @MattGSouthern

Amazon Sponsored Product Ads Are Rising in Price, New Report Says via @MattGSouthern

Prices for Sponsored Product ads, Amazon’s most popular ad product, are continuing to go up according to a new report. The report from eMarketer contains data from multiple firms that manage clients who buy Amazon ads. Merkle reports that, among its clients in North America that have been spending on Amazon for at least a year, Q4 2019 spending on Sponsored Product ads was up 63%. Data from Tinuiti shows that spending on Amazon sponsored product ads was up 30% among its clients during the same time period. The clients of Pacvue have seen similar increases as well. The three companies – Merkle, Tinuiti, and Pacvue – reported 12% to […]

Pinterest Reaches 60% of US Women; Here’s What They’re Searching For via @MattGSouthern

Pinterest Reaches 60% of US Women; Here’s What They’re Searching For via @MattGSouthern

ADVERTISEMENT Pinterest published a new report ahead of International Women’s Day which details what its largest demographic is searching for. Traditionally, Pinterest has seen more use among women than men. The report indicates that Pinterest reaches 60% of all US women, including 80% of moms and 75% of millennial women. The report also emphasizes the purchasing power of women worldwide, stating: “As the global income of women reaches trillions of dollars, women are expected to control almost 75% of discretionary spending worldwide by 2028.” In addition to using Pinterest to find ideas for dinner, travel, home and clothing, women are also looking to Pinterest for support and empowerment. “Everything from […]

Excessively Deep Pagination Can Impact Search Traffic via @martinibuster

Excessively Deep Pagination Can Impact Search Traffic via @martinibuster

Pagination is the common and useful way to order category pages that contain links to articles or product pages. Pagination is a good thing. But in some situations it can lead to an excessively deep category archive which can impact indexing and ranking. Pagination Pagination in this context relates to linking a topic category archive to another one in a sequence, usually ordered by date. So if you have 100 articles and each category archive contains summaries and links to twenty articles, it will take five category archive pages to contain them all. The pagination consists of five pages. What is Excessive Pagination? Pagination in the context of web publishing […]

Google Discourages Repetitive Use of FAQ Structured Data Markup via @MattGSouthern

Google Discourages Repetitive Use of FAQ Structured Data Markup via @MattGSouthern

Google updated its guidelines for the use of FAQ structured data with recommendations regarding repetitive content. The following line has been added to Google’s developer document for FAQ structured data: “If you have FAQ content that is repetitive on your site (meaning, the same question and answer appear on multiple pages on your site), mark up only one instance of that FAQ for your entire site.” This change was spotted by Kenichi Suzuki who shared the information on Twitter. Presumably, Google added the new line about marking up repetitive content to prevent sites from hogging up too many spots in the SERPs. Suzuki shared examples of suspicious use of FAQ […]

Facebook’s Updated Best Practices for Business-to-Customer Messaging via @MattGSouthern

Facebook’s Updated Best Practices for Business-to-Customer Messaging via @MattGSouthern

ADVERTISEMENT Facebook has published an updated set of best practices for business messaging that reflect upcoming changes to the Messenger platform. On March 4, new policies for Facebook Messenger will go into effect that are said to improve the messaging experience between customers and businesses. In an effort to help businesses adapt to these changes, Facebook has shared these five best practices to follow. Respond Quickly Set positive expectations on response times by replying quickly and providing timely updates. Facebook says there’s a strong correlation between responsiveness and successful business outcomes. Keep it Short and Sweet Facebook recommends communicating key points succinctly and immediately, as this aligns with people’s expectations […]

LinkedIn Will Soon Get An Instagram-Like Stories Feature via @MattGSouthern

LinkedIn Will Soon Get An Instagram-Like Stories Feature via @MattGSouthern

ADVERTISEMENT LinkedIn confirmed that it will soon be following Instagram, Facebook, and Snapchat by adding its own stories feature. Pete Davies, head of content products at LinkedIn, informed the community that stories are currently being tested in an effort to spark more conversation on the network. “We’re never done meeting our members where their voices are. Last year, we started asking ourselves what Stories might look like in a professional context. Stories first appeared on Snapchat, with other platforms like Instagram and Facebook adopting them soon after. They spread for a good reason: they offer a lightweight, fun way to share an update without it having to be perfect or […]

TikTok Begins Letting Some Users Add Website Links in Profiles via @MattGSouthern

TikTok Begins Letting Some Users Add Website Links in Profiles via @MattGSouthern

ADVERTISEMENT TikTok appears to be testing the ability for users to include direct website links in their profiles. This was spotted by a user who shared the following screenshot on Twitter: He also shared a screenshot from the ‘Edit profile’ screen, which appears to let users add any URL they wish. Adding website URLs to profiles is a relatively standard feature across social media, but it has been strangely absent from TikTok up to this point. Not all TikTok users have the ability to add URLs in their profiles at the time of this writing, though it’s likely it will be rolling out to more people eventually. That’s good news, […]

Twitter Gives Businesses Advice on Writing More Effective Tweets via @MattGSouthern

Twitter Gives Businesses Advice on Writing More Effective Tweets via @MattGSouthern

ADVERTISEMENT Twitter shared some advice with businesses about what it takes to write better tweets that get users to take action. Joe Wadlington, Twitter’s Creative Lead, shared tips in a brief video illustrating the differences between good and bad copy. Here’s the example he provided of the “bad” copy: Based off of this example, here’s what Wadlington recommends: Stay away from all caps: This sounds like shouting and could project a feeling of anger. Use percentages: According to internal research, percentages are more effective than dollar signs. Fewer hashtags: Go easy on hashtags, especially when you’re trying to get people to click on a website link. Use website cards: It […]

Which Web Design Platform Is Right for You? via @pierrezarokian

Which Web Design Platform Is Right for You? via @pierrezarokian

ADVERTISEMENT If you’re a beginner at web design, the number of popular web design tools and software can be a bit daunting. If you just need a quick and easy website, you might just feel like hiring a web designer and letting them handle it. However, it’s essential to know the basic pros and cons of the most popular web design platforms so you don’t end up making the wrong choice and racking up development costs when you start over. It’s important to know what you want to get out of a web design platform and how much you’re willing to pay for one. Web design platforms can be subscription-based […]