Daily Archives: February 3, 2020

After interviewing Lisa Barone at Overit, I sat with her colleague, Jennifer Van Iderstyne (@vanetcetera) to talk more specifically about SEO. Jennifer has been doing SEO for well over a decade and has worked at some impressive companies over the years. We talked about a number of topics in the focus group room at the Overit office. Those topics include how it is different doing SEO in a full-service digital marketing agency when compared to doing SEO in an SEO agency company. We also talked about the process of content creation in SEO, multimedia in SEO and capitalizing on misalignments in SEO. I apologize for the audio issues, there was […]

Ever heard any of these phrases before? “Nobody searches on Bing.” “People don’t click banner ads.” “We ran Facebook ads once, and they didn’t work.” “LinkedIn is too expensive for us.” All of us have heard similar responses when pitching new PPC tactics to clients. A channel that just might be the next best source of leads isn’t even tested because the CMO hesitates to try the unfamiliar. New PPC tactics could include: Running ads in a new channel. For instance, expanding into Microsoft Advertising when you’ve only run Google search. Trying a new ad type (video, carousel ads, lead ads, etc.) Incorporating a new audience (lookalikes, customer match, etc.) […]

Amazon had anticipated a good holiday season, and it got it. The company reported $87.4 billion in net sales for the fourth quarter of 2019, up 21% from the same period the prior year. On the advertising front, the company generated ad revenues of nearly $4.8 billion for the quarter, an increase of 41% year over year. That brings the company’s annual advertising revenues in 2019 to roughly $14.1 billion, up 39% from $10.1 billion in 2018. Amazon’s advertising business makes up the bulk of what it reports as “Other” net sales. “Advertising as a subset has been growing at about the same rate year-over-year in the fourth quarter than […]

As many of you know, there are numerous ways to verify your site or property within Google Search Console. One of those methods is via Google Tag Manager. Google has confirmed it fixed an issue with the Google Tag Manager method of verification. Reverify. Google said you may need to reverify your site or property in Search Console if you were using the Google Tag Manager method. The issue “should be solved by now” and reverifying should work. Verification. There are many other ways to verify your site in Search Console, as described here. These include: HTML file upload HTML tag DNS record Google Analytics tracking code Google Tag Manager […]