7 SEO Processes That Get Easier with Increased PageRank/Domain Authority – Whiteboard Friday

7 SEO Processes That Get Easier with Increased PageRank/Domain Authority – Whiteboard Friday

A rising tide lifts all ships — and it’s similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today’s Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I’m Cyrus Shepard. Quick Whiteboard this week. I want to talk about links. We know in SEO we love links. Everybody wants links. But why? What do links do for […]

20 Nerdy Valentine’s Day Gifts for the Marketer in Your Life

20 Nerdy Valentine’s Day Gifts for the Marketer in Your Life

Roses are red, violets are blue, Valentine’s Day is coming … and you didn’t think this one through. If you’re shopping for a marketer, picking out a gift can be even more intimidating. We love trends, creativity, but also practicality! So, do you go the creative and funny route, by us something that can help us in the office, or embrace a pop culture trend we’ve been raving about.   With everyone’s favorite “Hallmark holiday” right around the corner, we had a hunch that some of you might have forgotten to pick up something special for a friend, family member, or special someone who works in the marketing world. Rather […]

Now, get your Google Shopping ads on Gmail, Discover, YouTube

Now, get your Google Shopping ads on Gmail, Discover, YouTube

Google is opening up more inventory to standard Shopping campaigns. Product Shopping and Showcase Shopping ads will be eligible to show on Gmail — as well as YouTube and Discover feed — starting the week of March 4 when those campaigns are opted into the Display Network, Google announced Thursday. Google had already extended Showcase Shopping ads to Discover and YouTube last year. Until now, Smart Shopping campaigns were the only way to get Shopping ads on Gmail. How to enable. In the web UI, you’ll already see the option to include YouTube, Gmail and Discover from the Networks section in your Shopping campaign settings. Opting into Search Network opens […]

The importance of building brand awareness through Amazon advertising

The importance of building brand awareness through Amazon advertising

In the early goings of Amazon’s advertising platform, most advertisers looked to it as another source of ad inventory that should be focused on direct response. This is in large part due to Sponsored Products typically being the first format brands wade into, and that format produced a whopping 13% conversion rate for the median advertiser under Tinuiti (my employer) management in Q4 2019. As such, it’s safe to say that Amazon ads are certainly a strong avenue for driving orders and sales. However, it’s no longer the case that Amazon advertisers are focused entirely on direct response goals, and marketers should be looking at the brand-building potential across both […]

10 Local SEO Myths Debunked

10 Local SEO Myths Debunked

Recently, I was visiting Hershey, Pennsylvania with my family. On the last day of our trip, we wanted to have dinner in town, so we did what millions of people do nowadays, we brought up Google search on our phones. We were in the mood for Italian food – it’s always good to balance out the sweet with the savory, right? After typing “Italian restaurants” in search, we were presented with a few different options. Immediately, I looked at the pictures, and then the reviews. Finally, I went to the website to look over the menu. One place didn’t appear to be too nice, although it had some good reviews. […]

How to Clear Your Cache in WordPress

How to Clear Your Cache in WordPress

Recently, one of our readers asked us how to clear cache in WordPress? Your web browser, hosting server, and caching plugins can all serve cached content which can make it difficult for you to see the changes you made to your website right away. Clearing your WordPress cache is also the first troubleshooting advice that you’ll often hear. In this article, we will show you how to properly clear the cache in WordPress. We’ll cover browser cache, web hosting cache, and top WordPress caching plugins in this guide. What is Cache and When Do You Need to Clear Cache? Caching solutions store a static version of your website. This allows […]

Happy 15th birthday to Google Maps, the company’s second most important product

Happy 15th birthday to Google Maps, the company’s second most important product

Google Maps is probably the company’s second most important product after Search. One of the more remarkable things about it is: a $63 billion company like Uber would probably not be possible without it. Refreshed app, new features. There’s also the fact that Google Maps has more than one billion monthly active users and can deliver turn-by-turn navigation almost anywhere in the world. Celebrating its 15th anniversary this week, Google introduced a refreshed version of app for Android and iOS with some new features: There are now five (not three) tabs at the bottom of the map screen: Explore, Commute, Saved, Contribute (photos, reviews, content), Updates (feed of recommended places). […]

How to Choose the Right Marketing Automation Platform for Your Ecommerce Business [Checklist]

How to Choose the Right Marketing Automation Platform for Your Ecommerce Business [Checklist]

So you’ve decided you’re ready to take your marketing to the next level by investing in a marketing automation tool — congrats! But as you start your research, you soon discover there are 7,000+ marketing automation solutions available as of 2019. How will you know which is the right platform for your ecommerce business? Like with every tricky business question, the answer is: it depends. In this post, I’ll cover seven factors to consider when comparing different marketing automation platforms. These factors will ultimately help you make a more confident and informed decision about the future of your tech stack. But first, let’s discuss why ecommerce businesses should always use […]

Look How Snowflake Uses Paid Search, Retargeting & LinkedIn Ads with Post-Click Experiences to Generate New Customers (6 Examples)

Look How Snowflake Uses Paid Search, Retargeting & LinkedIn Ads with Post-Click Experiences to Generate New Customers (6 Examples)

Most digital advertisers focus the majority of their efforts on the pre-click stage and ignore what happens after the click. When this post-click stage doesn’t deliver the same message that the ad introduced, conversion rates suffer the consequences. To generate the most conversions, you must segment and personalize the entire user experience by sending your ad traffic to relevant post-click experiences that continue the same story narrative from the ad. Snowflake is one company that understands this connection. Let’s see how their post-click experiences are consistent and relevant to their pre-click experiences. How Snowflake uses segmented ads and post-click experiences Example 1: “Cloud data warehouse” Google search Someone towards the […]

How Market Intelligence Will Make Your Marketing Team More Agile

How Market Intelligence Will Make Your Marketing Team More Agile

When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we’re all obsessed with cheese. So anytime I see a cheese store, I’ll go in and sample everything … for research, obviously. Although I’d never thought about it this way before, I was already thinking in terms of market intelligence and market research (two different concepts … more on that below). I was thinking about the product and the competitors. As a marketer, market intelligence is important because it can help you understand your position in the market, evaluate your product, know your target audience, and conduct a […]