15 Ads That Prove Nostalgia Is a Powerful Marketing Tactic

15 Ads That Prove Nostalgia Is a Powerful Marketing Tactic

Nostalgia marketing is the advertising equivalent of comfort food. In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don’t matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on the things we already know are great. We know at a gut level that nostalgia gives our lives a feeling of meaning and continuity, but you may be surprised to learn it can also make us looser with our wallets. A study published in the Journal of Consumer Research found that nostalgic feelings […]

Danny Sullivan to keynote SMX Advanced 2020

Danny Sullivan to keynote SMX Advanced 2020

We’re thrilled to announce that Danny Sullivan — yes, the Danny Sullivan — will be keynoting SMX Advanced 2020! This will be Danny’s first time returning to the SMX stage since joining Google in October 2017. In his keynote, Danny will share details about his transition from writing about Google to working at Google as Public Liason for Search. His current role is all about helping the public better understand Google search — and helping Google better hear and incorporate public feedback. This through-the-looking-glass presentation will offer an invaluable glimpse into the search engine’s inner-workings from the man who knows it best. Danny then will join Search Engine Land Contributing […]

Google adds Siri Shortcuts to its iOS apps

Google adds Siri Shortcuts to its iOS apps

Google has added Siri Shortcuts for its search, Gmail, Drive and YouTube apps on iOS, the company announced Thursday. Users can take actions within the corresponding Google app through Siri by saying trigger phrases, such as “search with Google.” Source: Google. Why we care Making Google apps more accessible on iOS devices may attract or keep users more engaged in Google’s ecosystem. The more users Google has, the more important its services, such as Google My Business or Google Ads, are to brands and business owners. More on the announcement Siri Shortcuts allow iOS apps to integrate their functionality with the Siri voice assistant. This enables Siri to trigger an […]

24 Must Have WordPress Plugins for Business Websites in 2020

24 Must Have WordPress Plugins for Business Websites in 2020

Looking for the best WordPress plugins to take your business to the next level in 2020? There are over 55,000+ WordPress plugins that you can choose from. This makes it extremely overwhelming for new users to find the right plugin for their website. We are often asked by readers for the best WordPress plugin suggestions for SEO, social media, backups, speed, etc. Being the largest WordPress resource site, our experts test over a thousand best paid and free WordPress plugins every year, so we can make it easy for our users (you) to find the best solutions. Having the right set of WordPress plugins and tools can help you grow […]

Google Posts being rejected because of non-compliance with image guidelines

Google Posts being rejected because of non-compliance with image guidelines

“Something is very broken,” is the sentiment being expressed today by some local SEOs who are seeing their Google Posts rejected. The primary culprit appears to be pictures that don’t conform to Google’s image guidelines. Widespread issue. The Google My Business Help forum and Local Search Forum are abuzz with many SEO complaints. Some SEOs, however, have reported being able to get Posts up today. Below are some example Posts that have been rejected. No stock photos. Colan Nielsen of SterlingSky said in email, “From what I can gather it seems that Google is tightening up their desire to have better quality images in posts — mainly not wanting users […]

Dr. Martech and Mr. Hype: A Transformational Webinar

Dr. Martech and Mr. Hype: A Transformational Webinar

This post originally appeared on chiefmartec.com. I spend a lot of time debating dichotomies with myself: So as I find myself contemplating what the decade ahead holds for the martech industry and profession, I thought I’d invite you into the conversation. The previous decade saw the rise of the marketing technologist and the birth of a $100+ billion marketing technology industry with over 7,000 solutions. What does this next decade hold for the field? We face two competing themes. One: much-needed maturing of the martech profession and martech vendor landscape, bringing us greater structure, stability, and discipline. The other: further martech disruption as new technologies, new regulations, and new approaches […]

Subdomain or Subdirectory? What They Are & How They Affect SEO

Subdomain or Subdirectory? What They Are & How They Affect SEO

One of the most heated debates that I’ve been apart of is when I was arguing with my best friend that Taylor Swift is a good dancer. The first thing you should know about me is that Taylor Swift is my favorite artist, so you’d have a hard time convincing me she’s bad at anything (because she isn’t). That’s how I imagine the debate is between two search engine optimizers who debate whether subdomains or subdirectories are better for SEO. As a marketer, that debate can cause confusion. Below, let’s review the differences between a subdomain and subdirectory and how they affect SEO. Essentially, it’s all about site hierarchy. A […]

IGTV Monetization Is Coming, Which Could Make It a Much More Significant Consideration

IGTV Monetization Is Coming, Which Could Make It a Much More Significant Consideration

IGTV hasn’t seemingly gained a heap of traction as an entertainment option as yet, but Instagram has repeatedly noted that it has options, that it can still make IGTV a more significant consideration for viewers and creators. Could this be how it becomes a much bigger deal? As you can see in these screenshots, posted by reverse engineering expert Jane Manchun Wong, Instagram appears to be close to rolling out a new monetization program for IGTV creators. As noted in the description: “You can earn money by running short ads on your IGTV videos. When you monetize on IGTV, you agree to follow the Partner Program Monetization Policies.” The capacity […]

Instagram Adds New Listings of ‘Least Interacted With’ and ‘Most Shown in Feed’ in Following Tab

Instagram Adds New Listings of ‘Least Interacted With’ and ‘Most Shown in Feed’ in Following Tab

Instagram has rolled out two new category listings within your ‘Following’ tab which will enable you to see which accounts get the most visibility in your feed, and which you rarely engage with. Want to see which Instagram accounts show up in your feed the most and who you interact with the least? Now you can! Just tap “Following” and manage your list from there. pic.twitter.com/eKFOBCdutr — Instagram (@instagram) February 6, 2020 The listing of those you don’t engage with essentially recommends people who you should unfollow, while the most present list will give users more control over their algorithm-defined feed. If you don’t like any of the accounts you see, […]