How to Get Your Web Developer on Board with SEO [Bonus PDF] – Whiteboard Friday

How to Get Your Web Developer on Board with SEO [Bonus PDF] – Whiteboard Friday

You’ve figured out what’s wrong, and you’ve delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs… but how often are those fixes prioritized, and how much time do you invest in pushing to get them there? Cultivating a positive, productive relationship with your web developers is one of the smartest (and most empathetic) things you can do as an SEO. After all, they’re your other half, the key to getting your work done quickly and well. In this Whiteboard Friday, Britney Muller shares six essential ways to get your web dev on board with SEO, from working to […]

Simple 7-Step Copywriting Checklist

Simple 7-Step Copywriting Checklist

In today’s article, I’m going to walk you through a 7-step checklist to increase the selling power of your website, ads, and emails. This is the process I personally use when writing copy for our own marketing campaigns here at Main Street ROI, as well as for clients. But first, here’s some quick background so we’re all on the same page…   What is Copy, and Why Does It Matter? In case you’re not familiar with the term, “copy” means the words you use to get your marketing message across. If you can improve the effectiveness of your copy, you’ll generate more leads and sales. So with that said, here […]

Microsoft Office hits pause on forcing Bing search in Chrome, Firefox

Microsoft Office hits pause on forcing Bing search in Chrome, Firefox

Microsoft recently announced a new “extension” as part of an update to its Office 365 ProPlus software that forcibly changes company-wide Chrome and Firefox search engine defaults to Bing search, automatically, from what is likely set to Google. After considerable backlash, the company is reversing course, a bit. In a predatory fashion, the extension automatically seeks out, through the network and local device file systems, installations of independent browsers (Chrome and Firefox were mentioned) in order to edit configuration files outside its own software ecosystem. A compromise In a halfhearted reversal, Microsoft will compromise with modifications that comply more with administrators’ wishes to make the extension optional. This will result […]

Leverage Python and Google Cloud to extract meaningful SEO insights from server log data

Leverage Python and Google Cloud to extract meaningful SEO insights from server log data

For my first post on Search Engine Land, I’ll start by quoting Ian Lurie: Log file analysis is a lost art. But it can save your SEO butt! Wise words. However, getting the data we need out of server log files is usually laborious: Gigantic log files require robust data ingestion pipelines, a reliable cloud storage infrastructure, and a solid querying system Meticulous data modeling is also needed in order to convert cryptic, raw logs data into legible bits, suitable for exploratory data analysis and visualization In the first post of this two-part series, I will show you how to easily scale your analyses to larger datasets, and extract meaningful […]

The 10 Best Keyword Research Tools to Find the Right Keywords for SEO

The 10 Best Keyword Research Tools to Find the Right Keywords for SEO

Let’s get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they’re associated with more qualified traffic and users that are typically further down their path of intent. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process — one that’s made all the more simple and quick when you use the right tools to perform your keyword research. Download our free SEO template here to organize your keyword research into an actionable plan for your site.  In this post, we’ll cover the nine best tools out […]

Starting a Freelance Business: A Step-by-Step Guide

Starting a Freelance Business: A Step-by-Step Guide

So, you’re in the business of starting a business. You’re looking for the freedom and flexibility that comes with only answering to yourself. You’re planning to take life by the reins and your industry by storm. In other words, you want to get your own freelance business going.   Starting a freelance business is an exciting prospect. Perks like setting your own hours and pursuing your passion are certainly attractive — but a lot of effort, strategy, and planning goes into earning those benefits. It’s a tough road with a lot of confusing twists and turns, so it helps to have a map. Let’s explore some key points you’ll have […]

How to Rise Above Marketing Mediocrity, According to Ann Handley

How to Rise Above Marketing Mediocrity, According to Ann Handley

Ann Handley is a Wall Street Journal bestselling author, and has been named by IBM as one of the seven people shaping modern marketing. She’s also the world’s first Chief Content Officer, and is a LinkedIn influencer with almost 400K followers. Needless to say, I was thrilled when she agreed to speak with me about the current and future trends in marketing at the 2019 Conex in Toronto. Along with marketing trends, we also talked about new approaches marketers can use to solve old problems. Because, while much has changed in marketing over the last few years, one thing remains consistent — businesses still need to connect with their audiences. […]

Google: ‘We do updates all the time’ — somewhat confirming February update rumors

Earlier this week, we reported on an unconfirmed Google February search algorithm update. In response to questions about an update, Google’s Danny Sullivan said on Twitter Thursday morning, “We do updates all the time.” He then referred to the company’s advice given around the November update, which Google has described as “several updates.” Google’s response. Sullivan responded to several questions around the rumors of a February update on Twitter early Thursday morning. Here is one of the responses, but they were all the same: We do updates all the time. I would suggest rereading our general advice about this: https://t.co/aL4QObvvhH — Danny Sullivan (@dannysullivan) February 13, 2020 Was there an […]

No, the Google My Business description does not impact ranking

No, the Google My Business description does not impact ranking

Yesterday, there was a ton of discussion on Twitter about an update in the help center that suggested the description field in Google My Business will help you rank better. We’ve done testing on this, along with many others, and can safely say that we have found that the description field has no impact on ranking in the 3-pack. This is what I would expect to see. If Google made it that easy to rank, the results would be full of garbage that would be both bad for users and Google. I spoke to Google yesterday and asked them to update the document as it was misleading.  As of this morning, […]

Big Google Partners program changes are coming: What you’ll need to qualify

Big Google Partners program changes are coming: What you’ll need to qualify

Many Google advertisers received an email on Thursday about substantial changes coming to Google Partners – the badging and certification program for agencies that meet certain criteria. The company also posted the news of the coming changes on the Partners website: “We’re excited to announce the launch of a new Google Partners program in mid-2020. You can look forward to a new badge, new status and updated product capabilities categories, as well as improved program benefits to better support the business needs of our Partners and their customers.” There are also new requirements that might affect your Partner standing. Spend threshold doubled. The 90-day spend requirement (across all clients under […]