Google’s New Partner Program Requirements Show No Love for Agencies & This Week’s News [PODCAST] via @shepzirnheld

Google’s New Partner Program Requirements Show No Love for Agencies & This Week’s News [PODCAST] via @shepzirnheld

ADVERTISEMENT Join Jess Budde, Greg Finn, and Christine “Shep” Zirnheld for Marketing O’Clock. We’re breaking down these digital marketing news stories: Google’s new Partner requirements On this week’s episode of Rant O’Clock, Google is making Partners jump through hoops if they want to retain their badges. Spend requirements doubled, new certifications are required, and Google will consider campaign optimization scores when determining Partner status. Active advertisers on Pinterest doubled in 2019 Pinterest’s Q4 2019 performance data is here and it’s very impressive. They saw more users, more features, and more user adoption of those features, meaning more opportunity for advertisers. Google search update was non-core Danny Sullivan confirms there was […]

Beginner’s Guide to Local SEO: 5 Steps to Improve Your Google Rankings

Beginner’s Guide to Local SEO: 5 Steps to Improve Your Google Rankings

Competition is fierce, especially for new local businesses. A huge challenge for many companies is figuring out how to rank high in Google’s search results. When someone needs a plumber or a landscaper, that person will often search in Google and call the first few names in the search results. To build your business it is vital to make your way to the top of the rankings. In this guide, we will walk you through our proven, step-by-step process to catapult you to the top of the list. But first, let’s look at the main reasons why local SEO is so essential… 3 Reasons All Local Businesses Should Invest in […]

How Hackers May Be Hurting Your SEO via @natalieannhoben

How Hackers May Be Hurting Your SEO via @natalieannhoben

It is oftentimes rather easy to sometimes grow complacent as an SEO when it comes to site security, or put all of the responsibility on I.T. departments when it comes to any form of cybersecurity or hacking prevention practices. It’s a debatable topic amongst many, however, this is defiantly true: Website security, or the absence of it, can directly and critically impact a site, and that includes the site’s organic performance. For this reason, website security should not be ignored when it comes to digital marketing plans. But first, let’s gain a deeper understanding of what hacking, it itself, is, in order to connect the dots on why it should […]

YouTube Launches ‘Project Witness’, Using VR as a Tool to Raise Awareness Around Social Issues

YouTube Launches ‘Project Witness’, Using VR as a Tool to Raise Awareness Around Social Issues

This is a somewhat harrowing experience – but an important one nonetheless. This week, YouTube has launched a new VR experience called ‘Project Witness‘ which aims to raise awareness about the conditions incarcerated children face, and the significant impacts that they can subsequently have on their lives. [embedded content] As explained by YouTube: “The VR film anchors the viewer in the experience of an incarcerated child. You’re able to see and hear the experience of being in solitary confinement from the viewpoint of a child in an adult prison. YouTube is a powerful platform for so much more than entertainment – from advocacy to education and awareness – that is open and accessible […]

Work, Love & Family: How 7 Marketing Couples Balance It All via @beanstalk

Work, Love & Family: How 7 Marketing Couples Balance It All via @beanstalk

To celebrate Valentine’s Day, I thought it would be super fun to host a Q&A with some marketing couples! As one half of a marketing couple myself, I know that it can be both incredibly rewarding and challenging to share professional space with your partner. Rather than simply sharing my perspective, I thought it would be great to hear some perspectives of other couples in the industry as well so I reached out to a few and I’m so glad that there was such a positive response. I hope that you enjoy getting to know these couples a little bit in this special Valentine’s edition of Friday Focus. For those […]

The state of tracking and data privacy in 2020

The state of tracking and data privacy in 2020

January 2020 felt like a turning point. CCPA went into effect, Google Chrome became the latest browser to commit to a cookie-less future and, after months of analytics folks sounding the alarm, digital marketers sobered to a vision of the future that looks quite different than today. This article is not a complete history of consumer privacy nor a technical thesis on web tracking, although I link to a few good ones in the following paragraphs. Instead, this is the state of affairs in our industry, an assessment of where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go […]

YouTube Finally Released Its Advertising Revenue, But What Does it Mean for Marketers?

YouTube Finally Released Its Advertising Revenue, But What Does it Mean for Marketers?

Since it acquired YouTube 14 years ago, Google has kept quiet about how much the video platform brings in. Last week, though, that silence was broken. The stunning 2019 revenue total was released in Google’s 4th quarter earnings report, and it dwarfed major TV networks like CBS, NBC, Fox, and ABC. So, why is Google breaking its silence? And what does it mean for marketers? How high is YouTube advertising revenue? YouTube ad revenue isn’t just high. Compared to major TV networks, it’s nearly off the chart: Ads on YouTube generated $15 billion in 2019. CBS, the closest major TV network, didn’t touch half of that. Fox and ABC don’t […]

5 Ways to Increase Your Market Share

5 Ways to Increase Your Market Share

In 2007, Apple introduced the iPhone. The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing. Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone’s release, earning the company a 3% market share. Today, Apple has a 50% market share in the mobile phone industry. This means that half of phone owners globally own an iPhone. As a business, knowing your market share tells you how you stack up against competitors. Ultimately, […]

Facebook Launches New, Pinterest-Like App Via its Experimental NPE Team

Facebook Launches New, Pinterest-Like App Via its Experimental NPE Team

Facebook has this week launched another new app via its New Product Experimentation – or NPE – team, which is essentially a new version of the Creative Labs development team that Facebook shut down back in 2015. The latest app from the NPE crew is called Hobbi, which is a Pinterest-like app for collecting images of hobbies and interests, and sorting them into boards to track your progress. As per the description of Hobbi on the App Store: “Hobbi wants to help you document and remember the things you love to do. You can save photos of the projects you’re working on and the activities you love to do, whether it’s […]