Email Marketing Psychology: 12 Secrets for Higher Performing Campaigns [Infographic]

Email Marketing Psychology: 12 Secrets for Higher Performing Campaigns [Infographic]

Published Feb. 16, 2020 Are you looking for ways to improve your email marketing strategy? Want to delve deeper into human psychology to understand how to compose your email campaigns? The team from Emma Inc. share their tips for success in this infographic. They break things down as follows: How the amygdala affects our gut reactions How our brain processes content How our brain reacts to human faces How our brain reacts to color Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

10 LinkedIn Stats to Guide Your Social Media Marketing Strategy in 2020 [Infographic]

10 LinkedIn Stats to Guide Your Social Media Marketing Strategy in 2020 [Infographic]

Published Feb. 15, 2020 Are you looking for ways to improve your social media marketing strategy in 2020? Want to know if LinkedIn could be a good fit for your business? The team from Oberlo share the stats you need to know in this infographic. Here’s what they cover: Number of LinkedIn users Age, gender and education demographics Average time spent on LinkedIn LinkedIn for business LinkedIn fort advertising Check out the infographic for more detail (note: LinkedIn recently reported reaching 675 million members in variance to the below). A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

Google Has Removed Over 500 Chrome Extensions Due to Malware Concerns

Google Has Removed Over 500 Chrome Extensions Due to Malware Concerns

If you go to tap on your favorite Google Chrome extension and it no longer works like it used to, this could be why. This week, Google has removed over 500 Chrome extensions due to concerns that they were redirecting users to malicious sites and ad content without users being aware. The issue was identified by Cisco’s Duo security team – as explained by Duo: “Browser extensions have been known as a weak point for individual security and privacy due to their potential for misuse under the general guise of helpful applications. In the case reported here, the Chrome extension creators had specifically made extensions that obfuscated the underlying advertising […]

Facebook Implements New Rules on the Use of Memes by Political Candidates

Facebook Implements New Rules on the Use of Memes by Political Candidates

In yet another example of the rising emphasis on social media as a political messaging tool, Facebook has this week updated its guidelines in order to make it compulsory for political candidates to disclose any partnerships with influencers who post memes or similar content on their behalf. On Instagram in particular, Facebook will now require that such arrangements be implemented via Instagram’s Branded Content Ads, which will add a clear “Paid Partnership With” label to these posts. This comes after US Democratic Presidential hopeful Michael Bloomberg partnered with a group called ‘Meme 2020’, which was founded by Jerry Media chief executive Mick Purzycki, in order to commission the creation of memes […]