Vast majority of Amazon advertisers plan to spend more on ads again this year

Vast majority of Amazon advertisers plan to spend more on ads again this year

SAN JOSE – Eighty-one percent of current Amazon advertisers plan to increase their ad spend on the platform in the coming year, according to a Marketing Land survey of digital advertisers released Wednesday. Of those planning to increase their Amazon ad budgets, 41% said they plan to spend as much as 25% more than the previous six to 12 months; 22% plan increases of 25 to 50%; and 10% expect Amazon budgets to increase by 50% or more. These growth expectations are in line with the trends we saw forming in our last survey of Amazon advertisers in 2018. Amazon’s ad business grew 40% year-over-year in 2019, to roughly $14 […]

Build SEO seasonality projections with Google Trends in Python

Build SEO seasonality projections with Google Trends in Python

Roadmapping season is upon us and, if you’re an in-house SEO like me, that means it’s time to set your FY20 goals for the SEO channel. To set realistic goals, we first need to understand how much traffic we can reasonably drive from SEO this year. To figure this out, we must first answer a few questions: How much traffic are we currently driving from SEO? If we only take seasonality into account, how much traffic will we drive this year? What impact do we expect from the projects on our roadmap? This article will help answer some of these questions and tie it all together to set your SEO […]

Welcome to The New Decade of Marketing

Welcome to The New Decade of Marketing

Marketers, welcome to 2020. This year begins the next decade of our profession. We can’t predict everything that will change in the next ten years, but we can take a look at what’s happening today and use it to better understand the change that is ahead of us. Since 2010, the marketing world has changed … a lot. In the early 2010s, social networks were only starting to gain traction. Facebook reached one billion users in late 2012. Instagram was launched in 2010. Snapchat didn’t exist until 2011. Customer acquisition costs were low because we had new distribution platforms with hundreds of millions of users and only the early adopters […]

Soapbox: SEO community must temper responses when idea-sharing to avoid shaming

Soapbox: SEO community must temper responses when idea-sharing to avoid shaming

What we may not realize starting out in our search marketing career is that the path we choose can quickly become our identity – and with it, shape our mindset. We choose our worldview and its invisible hand leads us along our career path. It may even affect our mental health because we’re constantly pushing to meet expectations others have imposed on us. Or, that we’ve accepted these expectations as our own even if it’s not actually what we want. This is when imposter syndrome can set in. Feeling trapped in a job/role/company can become a stress for any digital marketer and is rarely written or spoken about publicly. We […]

How to Automate Your Social Media Marketing Like the Pros

How to Automate Your Social Media Marketing Like the Pros

As a millennial, social media has been around since I was in elementary school. Myspace was created when I was nine years old. YouTube was founded when I was 11. And Facebook became available to the public when I was 12. Although using social media has been a daily habit for me since I was in high school, it wasn’t until I became a marketer that I understood the power of it. When I worked for a marketing agency, I’d spend days thinking of the best content to post and writing copy for different platforms. During that time, I learned about and used tools to manage social media for several […]

Google Ads intros ‘continuous audience sharing’ for manager accounts

Google Ads intros ‘continuous audience sharing’ for manager accounts

Google has added a feature to make it faster to share audiences within manager accounts. What’s new? There is now a manager account-level setting called “Continous audience sharing” that will enable you to share all available audience lists in the manager account with all of its sub-accounts. Google said an option to share lists created in sub-accounts with the manager account will be coming in a matter of months. Keep in mind. This might not be an appropriate action for your situation because it pulls all of the sub-accounts into the audience sharing pool. Before you share a list with another account, be sure you have the proper permissions from […]

Google Search Console Change of Address tool adds redirect validation & reminder

Google Search Console Change of Address tool adds redirect validation & reminder

Google announced two new features to the Change of Address tool within Google Search Console. These new features include redirect validation for top five URLs of the moving domain and a reminder at the top of both the moving domain and the destination domain within Google Search Console. Redirect validation. Google added redirect validation for top five URLs of the moving domain. The tool will show you the redirect flow, validate the flow, show you some examples and give you recommendations of any problem redirects. Here is a screen shot: Reminder. Google will also show you a reminder at the top of both the moving domain and the destination domain […]

How to Create Custom Post Types in WordPress

How to Create Custom Post Types in WordPress

Do you want to learn how to easily create custom post types in WordPress? Custom post types transform a WordPress site from a blogging platform into a powerful Content Management System (CMS). Basically, they allow you to go beyond posts and pages by creating different content types for your website. In this article, we’ll show you how to easily create custom post types in WordPress. We’ll teach you two methods and you can choose one that looks easier to you. What is Custom Post Type in WordPress? Custom post types are content types like posts and pages. Since WordPress evolved from a simple blogging platform into a robust CMS, the […]

The 4 Reasons You Chose a Bad Company Name … Now What?

Picture the scene from the film The Social Network where a fast-talking Sean Parker (played by Justin Timberlake) glides into a lunch meeting with Mark Zuckerberg, Christy Lee, and Eduardo Saverin. Sean confidently expresses how he envisions the company’s thrilling growth, impressing two out of the three start-up enthusiasts. And then, right before his sudden departure, Sean offers a piece of advice to the crew, a recommendation that Eduardo passive-aggressively states was Sean’s biggest contribution to the company: “Drop the The. Just Facebook. It’s cleaner.” Would The Facebook have been as successful as Facebook? Many will argue no. Sean’s influence led Mark to update the company’s name and further pivot […]