Daily Archives: February 19, 2020

Do you remember in 2012 when Mark Zuckerberg bought Instagram for $1 billion? It was a gamble. At the time of the acquisition, the platform was valued at half the purchase price, had 30 million users, and wasn’t generating revenue. But as it turns out, Zuckerberg absolutely nailed it. Instagram blew up, and six years after the acquisition, Bloomberg estimated it was worth roughly $100 billion. The application’s 100-fold increase in value was paralleled by an equally meteoric rise in popularity. Today, the platform has over 1 billion active users worldwide. People of almost every background and walk of life are represented on Instagram — making it prime territory for […]

Emails and IMs and shared docs — oh my! With all the different communication channels we use every day at work, it’s easy to miss their nuances. Sure, email seems like a good go-to, but it has its downsides. And what about Google Docs or Confluence pages? When should they be open vs. restricted? Let’s be real: these are not questions that keep us up at night. Nonetheless, choosing the right channel for the message is a great way to boost productivity and reduce the frustrations of working with others. That’s why we put together this handy-dandy guide to using email, chat, documents, and real-time communication. You’ll notice a strong […]

Let’s talk about online advertising. Specifically, banner ads. You know the ones: when you’re scrolling through your favorite website, (Today, mine is The New Yorker), and are greeted with one of these beauties: Source Banner ads, also called web banners, are ads displayed on web pages. Generally, they’re more image-based than other digital ads to catch the web browser’s attention. They usually contain an image or short animation, like a gif. The goal of a banner ad is to drive traffic to a website. This happens when a browser clicks on the ad. Also, if your banner ad is a potential customer’s first introduction to your brand, it could make-or-break […]