The Rules of Link Building – Best of Whiteboard Friday

The Rules of Link Building – Best of Whiteboard Friday

Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It’s no secret that links are one of the top three ranking factors in Google and can greatly benefit your website. But there is a little confusion […]

Features vs. Benefits: A Crash Course on Proper Messaging

Features vs. Benefits: A Crash Course on Proper Messaging

Earlier, I was scrolling on LinkedIn and came across this ad. Instantly, I was impressed with the effectiveness of the language. The language, concise and clear, offers up the benefit of the product being marketed in a way that stops scrollers in their tracks, including me. Source Qordoba is an IT company that helps companies stay consistent with communication through AI technology. The company’s ad caught my eye by communicating the benefits reading the report will have when it comes to customer-facing content, which does interest me. ‘How are tech companies managing their voice, tone, & writing style guides across their various types of customer-facing content?’   After reading this […]

Yotpo taps Bazaarvoice Network for review distribution to retailer sites

Yotpo taps Bazaarvoice Network for review distribution to retailer sites

Yotpo has partnered with Bazaarvoice to syndicate reviews through the latter’s network, which includes nearly 2,000 global retail sites and reaches more than a billion shoppers monthly, according to the company. Yotpo is evolving from a reputation management platform to an “end-to-end platform” for direct-to-consumer (D2C) brands. The move is intended to expand the reach of Yotpo-managed reviews content for retailers. Below is an example of a Yotpo review residing on the Nordstrom website via the Bazaarvoice Network. (There’s a disclosure it came from the merchant on the reviews page.) 98% are influenced by ‘authentic’ reviews. Nobody questions the importance of reviews in building consumer trust and social proof. Indeed, […]

How to Easily Create a Multilingual WordPress Site

How to Easily Create a Multilingual WordPress Site

Do you want to translate your WordPress site in multiple languages? WordPress powers more than 35% of all websites on the internet. Many of them serve non-English or multilingual audiences. In this article, we will show you how to easily create a multilingual WordPress site. We will cover three different solutions, so you can choose the one that works best for you. With each solution, you’ll be able to easily translate your WordPress posts, pages, tags, categories, and themes into as many languages as you like. What is a Multilingual WordPress Website? A multilingual WordPress website serves the same content in multiple languages. It can automatically redirect users to a […]

Get past the hype and into the nitty-gritty of SEO platforms for enterprises

Get past the hype and into the nitty-gritty of SEO platforms for enterprises

Search for “tools for SEO” and, among the results, you’ll find “29 best free tools,” “the top [number goes here] SEO tools you should be using,” and many many more headlines following this formula. But if you’re serious about Search Engine Optimization, managing a large enterprise program for a brand, for example, you may be looking for something more substantial to guide your tool evaluation process. We’ve spent the last few months on a resource that I know you’ll find really useful. Compiled with advice from Eric Enge of Perficient Digital and enterprise SEO consultant (and SEL in-house advisor) Jessica Bowman, this just-launched downloadable guide — Enterprise SEO Tools for […]

How SEOs can grow their talent, influence and impact

How SEOs can grow their talent, influence and impact

We know that SEO is a huge priority for marketing; 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority (HubSpot). But across the organization – right on up to the C-level – brands are now starting to tap into the full potential of their SEO talent. As an SEO, you have amazing potential to become ingrained in your organization’s DNA, as you have the best insights and knowledge into what customers want and need. And in terms of career development, you are in the best position to fulfill the hybrid roles modern organizations need to combat the skills shortage impacting the wider […]

How to Leverage YouTube Advertising for Your Direct Response Campaign

How to Leverage YouTube Advertising for Your Direct Response Campaign

While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new. Unlike branding, direct response focuses on compelling people to take immediate action after watching an ad. This action can be a site visit, sign-up, download, or purchase, which an advertiser can then track and measure. Google has recently shown an increasing interest in expanding YouTube’s offerings for performance advertisers with TrueView for Action — a powerful campaign type that helps drive leads and conversions. So it’s an ideal time to capitalize on a social platform that’s currently less competitive, slightly more affordable, and has a goldmine of […]

Digital asset management platforms: What are they good for?

Digital asset management platforms: What are they good for?

Any good marketing team is awash marketing collateral, blog copy, images, audio files and videos. In fact, the glut of materials produced these days has made digital asset management platforms a particularly important piece of martech for enterprise (and SMB) stacks. That’s because digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. As our report, Enterprise Digital Asset Management Platforms: A Marketer’s Guide, shows, the specific benefits of using a digital asset management platform include – but are not limited to – the following: • Improved communication between in-house and freelance/contract workers. Some […]

Google Rich Results testing tool adds support for ‘How To’ markup for Google Home displays

Google Rich Results testing tool adds support for ‘How To’ markup for Google Home displays

Google announced that the rich results testing tool now also supports showing you how your How-to markup will look on the Google Home hub and other smart displays. What it looks like. Google shared a screen shot of how how-to markup will look like in the rich results test tool on a Google Home hub: Recipe results. Last December, Google added similar support to the rich resting tool for recipes. You are now able to see not just how recipes look on these displays but also how-to markup. How to markup. Google introduced how-to markup officially last May at Google I/O. How-to search results in Google will show searchers step-by-step […]

How Apple Uses Segmented Display Ads with Post-Click Experiences to Disrupt Financial Services & Increase Conversions

How Apple Uses Segmented Display Ads with Post-Click Experiences to Disrupt Financial Services & Increase Conversions

In August 2019, Apple partnered with Goldman Sachs to release the Apple Card — a credit card linked to Apple Pay and built into the Wallet app, but still used as a traditional credit card. To educate online users about the new card, Apple shows a variety of segmented PPC and display ads. Not only that, but the company connects its ads to a personalized post-click Apple landing page that continues the same story narrative from the ad. Here are a few examples to demonstrate how Apple’s advertising strategy focuses on post-click automation. How Apple uses segmented ads and post-click experiences Example 1: “No fees” display ad This banner ad […]