What’s New in WordPress 5.4 (Features and Screenshots)

What’s New in WordPress 5.4 (Features and Screenshots)

WordPress 5.4 was released earlier today, and it is the first major release of 2020. This new release is packed with a lot features, many of them are focused around the WordPress block editor. This release will massively improve the way you create content on your websites. In this article, we’ll share what’s new in WordPress 5.4, and which features you should try after updating your websites. WordPress 5.4 is a major release, and unless you are on a managed WordPress hosting service, you’ll have to manually initiate the update. Important: Don’t forget to create a complete WordPress backup before starting the update. New and Improved Block Editor in WordPress […]

The Ultimate Guide to Pinterest Marketing

The Ultimate Guide to Pinterest Marketing

When I open up Pinterest, I’m in trouble. That’s because I know I could potentially sit there for hours on end browsing pictures and videos beautiful decor for my apartment, fun new workouts to try, outfits I want to buy, and much more. In the past, I’ve purchased items directly from Pinterest. I’ve also pinned content to my boards so I can refer to them in the future, use them as inspiration, or share them with my friends. Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 250 million people on Pinterest, why wouldn’t marketers want to be on the platform? […]

Google updates its ads policy for inappropriate content to include ‘public health emergency’

Google updates its ads policy for inappropriate content to include ‘public health emergency’

Amid the COVID-19 pandemic, Google Ads has updated its Inappropriate content policy. The updates take aim at keywords around sensitive events, price gouging and more. The update, released Tuesday and effective immediately, does not specifically mention coronavirus, but the change is clearly aimed at preventing advertisers from trying to capitalize on the outbreak. Google banned ads for face masks earlier this month. Why we care. Digital platforms have struggled to stay ahead of misinformation and fraudulent claims as well as price gauging by advertisers trying to take advantage of the coronavirus crisis. This policy update may appear subtle, but it gives Google a clearer path to take action against bad […]

Setting up a Microsoft Audience ads campaign

Setting up a Microsoft Audience ads campaign

Microsoft Audience Ads is the native ad platform within Microsoft Ads that allows PPC advertisers to expand their reach for whatever products or services they are trying to sell. You can find many articles out there saying how expensive native advertising can be. I am not saying all of these articles are true (it is the internet), because Microsoft Audience Ads are a perfect example of an affordable and effective native ad platform. In this post, I want to show you how to set up a Microsoft Audience Ad campaign assuming you already have access to the feature. I will also go over the unique targeting feature that no other […]

Communication tips for local businesses during COVID-19

“The question should be, ‘How do I get proper COVID messaging to my communities or my customers, wherever they may be?’” says Adam Dorfman, director of product management at Reputation.com, highlighting the need for effective communication between businesses and customers during the coronavirus outbreak. Social distancing and other safety measures have severely impacted day-to-day operations for local businesses, and these changes can be jarring for customers caught unaware. During our local search edition of Live with Search Engine Land Friday, Dorfman and other members of the local search community shared communication strategies and tips agencies and business owners can use to keep customers informed. Use your site to inform customers. […]

9 Best Church Website Builders of 2020 (Easy for Beginners)

9 Best Church Website Builders of 2020 (Easy for Beginners)

Have you been tasked with creating a website for your church? If you’re not a professional web designer or developer, this can be a daunting task. The good news is that there are plenty of ways to create a church website that looks great and does everything you need it to do. In this guide, we’re going to compare the best church website builders that you can use to build a church website without writing any code. How to Find the Best Church Website Builder for You When you’re considering which church website builder to pick, you’ll want to look for features that help you accomplish key tasks. Creating a […]

Google creates best practices guides & support for health organizations around COVID-19

Google creates best practices guides & support for health organizations around COVID-19

Google has released a new best practices guide for health websites. The guide is aimed at helping health organizations to make COVID-19 information more accessible on Google Search. Google also created a new technical support group for eligible health organizations. Best practices. The best practices guide covers: How to help users access your content on the go. The importance of good page content and titles. Ways to check how your site appears for coronavirus-related queries. How to analyze the top coronavirus related user queries. How to add structured data for FAQ content. Technical support group. Google also is inviting these health organizations to partake in a new technical support group. […]

Desktop search is rising amid the work-from-home surge

Desktop search is rising amid the work-from-home surge

“Search is more important than ever,” said Rik van der Kooi, Microsoft Advertising’s corporate vice president. He noted that in the last downturn of 2008, “search outperformed all other formats. Given stay-at-home and online media consumption, consumers are doing more online research, search and shopping.” The key for marketers, said van der Kooi during the company’s live-streamed Microsoft Elevate event Tuesday, is knowing how to adapt as consumer behavior continues to shift rapidly. “Share of voice opportunity” While global advertising will be tens of billions dollars lower than initial predictions this year due to the coronavirus pandemic, brands should aim to keep their campaigns going “provided they can hit CPA […]

How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

There are so many rules and guidelines and so much planning and preparation involved. A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you’re doing it right. Here’s how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook Facebook is the most widely used social media platform, so running a contest on Facebook makes sense. After all, your prospects most likely hang out here. Here are some best practices: Follow the Rules Before you start your Facebook contest, make sure you […]

SMX Overtime: How to manage and optimize B2B accounts

SMX Overtime: How to manage and optimize B2B accounts

In the “How to Manage and Optimize B2B Accounts” session at SMX West, attendees asked questions about the effectiveness of specific channels for a B2B audience, new market strategies and what types of assets to focus on by channel. In this article, I’ll answer these questions to provide some guidance for those wanting to build a better B2B strategy. How has Quora compared to other PPC channels in terms of performance? Where does it fit in your paid media marketing mix? While the volume is lower than other major PPC channels, Quora audiences tend to be highly engaged in “real” conversations, often for highly niche topics with many related to […]