Quality score is like a report card for your keywords: 9’s and 10’s are A’s. 7’s and 8’s are B’s. 5’s and 6’s are C’s. Everything else is an F. We need to make our clients and bosses happy with a perfect report card, and anything less than a 10 should cause deep shame. Getting a perfect quality score starts with understanding the mechanics of quality score. 3 Core Components of Quality Score Expected Click-Through Rate (CTR) Google and Microsoft decide competitors to compare your click-through rate with. They’ll assess your CTR, seeing if you have similar, better, or worse performance. For example, Advertiser A is bidding on the keyword […]
Google search results will soon support a new type of schema markup designed for special announcements related to COVID-19. The post Google to Support New COVID-19 Special Announcement Schema in Search Results via @MattGSouthern appeared first on Search Engine Journal.
WordPress 5.4 was released earlier today, and it is the first major release of 2020. This new release is packed with a lot features, many of them are focused around the WordPress block editor. This release will massively improve the way you create content on your websites. In this article, we’ll share what’s new in WordPress 5.4, and which features you should try after updating your websites. WordPress 5.4 is a major release, and unless you are on a managed WordPress hosting service, you’ll have to manually initiate the update. Important: Don’t forget to create a complete WordPress backup before starting the update. New and Improved Block Editor in WordPress […]
Google has launched several initiatives to assist health organizations with making COVID-19 information more accessible in search results. The post Google is Helping to Make COVID-19 Information More Accessible via @MattGSouthern appeared first on Search Engine Journal.
When I open up Pinterest, I’m in trouble. That’s because I know I could potentially sit there for hours on end browsing pictures and videos beautiful decor for my apartment, fun new workouts to try, outfits I want to buy, and much more. In the past, I’ve purchased items directly from Pinterest. I’ve also pinned content to my boards so I can refer to them in the future, use them as inspiration, or share them with my friends. Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 250 million people on Pinterest, why wouldn’t marketers want to be on the platform? […]
Amid the COVID-19 pandemic, Google Ads has updated its Inappropriate content policy. The updates take aim at keywords around sensitive events, price gouging and more. The update, released Tuesday and effective immediately, does not specifically mention coronavirus, but the change is clearly aimed at preventing advertisers from trying to capitalize on the outbreak. Google banned ads for face masks earlier this month. Why we care. Digital platforms have struggled to stay ahead of misinformation and fraudulent claims as well as price gauging by advertisers trying to take advantage of the coronavirus crisis. This policy update may appear subtle, but it gives Google a clearer path to take action against bad […]
Some Google Premier agencies began receiving a surprise message yesterday: they will no longer have dedicated contacts for their accounts. We were made aware of this later yesterday by Jeff Ferguson via a post on Twitter: What Information is Google Ads Providing? Is This Happening to All Google Ad Partner Agencies? According to follow-up questions, this will be happening to the majority of agencies, but not all of them. The rep did not further clarify the criteria for which agencies are and are not experiencing this. When Will Dedicated Service End? When pressed as to whether an increase in spend would reverse this, there was no direct answer, just a […]
Microsoft Audience Ads is the native ad platform within Microsoft Ads that allows PPC advertisers to expand their reach for whatever products or services they are trying to sell. You can find many articles out there saying how expensive native advertising can be. I am not saying all of these articles are true (it is the internet), because Microsoft Audience Ads are a perfect example of an affordable and effective native ad platform. In this post, I want to show you how to set up a Microsoft Audience Ad campaign assuming you already have access to the feature. I will also go over the unique targeting feature that no other […]
“The question should be, ‘How do I get proper COVID messaging to my communities or my customers, wherever they may be?’” says Adam Dorfman, director of product management at Reputation.com, highlighting the need for effective communication between businesses and customers during the coronavirus outbreak. Social distancing and other safety measures have severely impacted day-to-day operations for local businesses, and these changes can be jarring for customers caught unaware. During our local search edition of Live with Search Engine Land Friday, Dorfman and other members of the local search community shared communication strategies and tips agencies and business owners can use to keep customers informed. Use your site to inform customers. […]
Here are five tips to help you manage your paid search campaigns during this pandemic. The post 5 Tips for Managing PPC During the Coronavirus Outbreak via @LisaRocksSEM appeared first on Search Engine Journal.